Exhibit A

About Yelp

About Yelp

Exhibit B

About Google Local

Helpful contact information, but nothing more

Exhibit C

Misappropriation of Content

Misappropriation of Content

Google told consumers that it had 280 of its own reviews, but it really only had a small handful.

Misappropriation of Content

Misappropriation of Content

Yelp content, presented as Googles own, without a6ribu8on or linking.

Exhibit D

Google Still Using Yelp Content

Page 12

Guess Where These Links All Go?

Page 13

Isnt Google Doing this for the Consumer?

Page 14

Not a single reference to spinach pesto pizza, so why are we here?

Confidential

Exhibit E

Before

 After

Links to Yelp have been removed

Exhibit F

Priority Placement

When it comes to search, its all about prominence, placement, visual appeal

Competitors Get a Different Treatment

Compare to competitor links, which can never show up in the space reserved for Google, even if the algorithm prefers their content

Links to Other Review Sites Have Been Removed in this Design Layout

Google executives (not the algorithm) have decided that Google Local always has the most helpful content for consumers

Exhibit G

What the Design Layout Might Look Like if Google Played on a Level Playing Field

Assumes that Zagat is selected for more prominent placement not because it is owned by Google, but because it has objectively relevant content.

Google Places gets the same treatment as everyone else