Advertising Costs Planning Worksheet A.

Cost per thousand: Magazines Magazine 1 Per page cost $0 Circulation 0 Cost Per Thousand #DIV/0! C. TV ads: Cost per ratings point Cost per spot ad Rating Reach (total persons) Cost Per Ratings Point Show 1 $0.00 0 0 #DIV/0! Show 2 $0.00 0 0 #DIV/0! B. Cost per thousand estimates refined: Magazines Scenario 1: Without pass-along rate Target market Magazine circulation Circulation to target market Cost per page Cost per thousand Cost per thousand for actual target market Scenario 2: With pass-along rate Target market Magazine circulation Cost per page Pass-along rate % of households for pass-along rate Cost per thousand (based on readers per copy)

Magazine 2 $0 0 #DIV/0!

18-49 4,500,000 65% $135,000 $30.00 $46.15

D. Milline rate comparison - Newspapers Newspaper 1 Cost per page $0.00 Cost per line $0.00 Circulation 0 Milline rate #DIV/0!

Newspaper 2 $0.00 $0.00 0 #DIV/0!

18-49 4,500,000 $135,000 3 33% $15.08