Media Sales

The Childcare
Network
The Appalachian Marketing Group
2015 Media Sales Proposal
Jordanne Story, Amanda Patterson, Hannah Price, Wittley Bowman
The Childcare Network 2015

Dr. Mueller
The Childcare Network
Charlotte NC 28205
April 28, 2015
Dear Dr. Mueller,

The Appalachian Marketing Group is excited about working with you and The Childcare
Network. Our goal is to design a marketing campaign that will target your desired
audiences and increase sales through our creative marketing plans and promotional
advertising. Below we are including an overview of all the advertising types and costs
offered by The Appalachian Marketing Group that could best benefit The Childcare
Network. Following the overview will be a one month advertising plan personally crafted
for The Childcare Network.
Target Markets:
The marketing plan concentrates on target audiences that could benefit from The Childcare
Network. Our goal is to stretch advertising dollars by focusing on the Designated
Marketing Area of the 419,000 households in the Charlotte Metro area.
Primary target customer:
Males and Females

Age 19 49
Household income $36,000 +
Some College
Parents or Grandparents with children between the ages of 6 weeks and 12 years
Payment Terms
Payment is to be made three working days before the start of the campaign. Spots will not
be recorded until full payment is received.

Types of Advertising Offered by the Appalachian Marketing Group
Radio
The Charlotte Business Journal listed the Charlotte areas top radio stations, ranked by the
percentage of audience among all listeners in February 2014 as calculated by Nielsen
Audio. The list ranked WPEG 97.9-FM at the top of the list, with an average quarter-hour
share of 7.1 percent (Shapiro).
WPEG-FM Power 98 broadcasts to the Charlotte, NC area and is owned by CBS Radio. The
radio station format is urban contemporary music. WPEG can be heard at 97.9 FM. As of
April 24, 2015, WPEG-FM has 18.7k followers on twitter and 64,923 likes on Facebook.
Average Costs:
According to Gaebler.com, this radio station's estimated ad rate is $108.00. This estimated
rate is based on regional averages for a 30 second spot. This rate does not take seasonal
factors and volume discounts into consideration (WPEG Radio Advertising Costs).
Localmarketingideas.com estimated that 19 spots on a top performing radio station per
week in a similar market such as Denver, Cleveland, Kansas City would cost anywhere from
$1000 to $3000(Egelhoff).
Newspaper
The Appalachian Marketing Group has handpicked two newspapers that would be could
reach the target market for the Childcare Network.
Media Brokers International for The Charlotte Observer
Target Market for The Charlotte Observer
Adults
Male and Female
Age 25+
Household income $50,000+
College Educated
This includes digital subscriptions and your ads being seen by an average of 213,245
readers a day (Media Brokers International).
1
Page Size
$97.96 per day x 30 days = $ 2,938.80
Page Size $48.98 per day x 30 days = $ 1,469.40
Page Size $24.49 per day x 30 days = $ 734.70

Charlotte Parent Magazine
Target Market for Charlotte Parent Magazine
Females
Age 25 44
Household income between $75,000 and $149,000
College Educated
According to their Media Kit 82% of parents have purchased products or services that
were advertised in Charlotte Parent Magazine.
Charlotte Parent Magazine has as an audience of more than 103,122 parents a month. This
doesnt include the number of parents who get their e-newsletters and view their desktop
publications (Carolina Parent Magazine).
1 Page Size $2,235.00 per month
Page Size $1,117.50
per month
Page Size $ 558.75 per month
Television
Appalachian Marketing Group partners with Grow Adverting for television commercial
productions and the buying of airtime. Below is an example of an airtime package that
could air on Animal Planet, Bravo, CNBC, Food Network, FX, National Geographic, TNT, and
Travel channels
1 Month Campaign Prime Time 6 am 12am
Minimum number of times ad will air per month: 35
Average Cost Per 30 second Spot:
Cost Per Month:
$71.43
$2,500
Production Cost for a 1 Month Campaign:**

Total Cost for 1 month:
$3,250
$5,750
** There is a onetime fee for this production of $3,250. If you would like to extend your
television campaign, which would increase the frequency that your ads are shown, to 12
months your production cost would go down to $1,500 (Grow Advertising).

Please keep in mind this is only an example. The average for major metro markets
generally ranges from $14,000 and $18,000 for a one-week television. Purchasing single
30- or 60- second spots can range from $100 to $3,000 per spot in smaller markets,
depending on the stations rates and the time in which you purchase the spot (Using
Advertising to Supplement a Campaign).
Out of Home Advertising

The Appalachian Marketing Group partners with Blue Line Media. Blue Line Media is an
outdoor advertising company for out of home (OOH) advertising and outdoor media in 300
cities.
Specifications and Impressions/Views:
The Range of impressions/views depends on market. (Blueline Media)
(Lead time is approx. 3 weeks. However, it can be reduced in certain cases.)
Billboard Ads:
Impressions/Views: Range of 8,000 to 50,000 per ad per day.
Size: 48' W x 14' H, 22' 8" W x 10' 5" H, or 11' W x 5' H
Bus Ads:
Size: Varies by format.
Bus Stop/Bus Shelter Ads:
Size: 47.5" W x 68.5" H
Bench Ads:
Size: 84" W x 30" H or 84" W x 24" H
Mall Ads:
Size: 48" W x 70" H, 48" W x 69" H or 40" W x 50"H
Airport Ads:

Size: 62" W x 43"H and larger sizes
Taxi Ads:
Size: 48" W x 14"H
Train-Rail Ads:
Impressions/Views: Varies by market.
Size: Varies by format.
Average Cost:
These rates range widely because they represent rates across the entire market list shown
below: (Blue Line Media)
Billboard Ads: Range of $1,500 - $30,000 per ad per 4 week period.

Bus Ads: Range of $150 - $4,500 per ad per 4 week period for bus exterior and range of
$20 - $50 per ad per 4 week period for bus interior.
Bus Stop / Bus Shelter Ads: Range of $150 - $4,500 per ad per 4 week period.
Bench Ads: Range of $75 - $500 per ad per 4 week period.
Mall Ads: Range of $750 - $2,500 per ad per 4 week period.
Airport Ads: Range of $1,500 - $14,500 per ad per 4 week period.
Taxi Ads: Range of $200 - $500 per ad per 4 week period.
Train-Rail Ads: Range of $75 - $950 per ad per 4 week period.
The range of rates depends on the timing and market.

All rates and minimum purchase figures for outdoor advertising costs depend on the out of
home ads media, timing and market, and availability may change without notice. (Blueline
Media)

Local Magazines
The Appalachian Marketing Group sees the potential for The Childcare Network to
advertise directly to their target audience through two local magazines, Charlotte Magazine
and Todays Charlotte Woman.
Charlotte Magazine
Target Market for Charlotte Magazine:
Males and females

Between the ages of 25-65
Who have college degrees
And make a household income of $200,000+
Advertising in Charlotte Magazine includes a potential readership of 128,000 people in the

metro area. The demographic profile of their reader is 65% female and 35% male. Of these
readers, 59.9% are married and 49% have children at home. In addition, 79%+ have
college degrees. Charlotte Magazine reaches more affluent woman than any other
publication in the market and with 70% of their readers frequently purchasing services or
goods advertised in their magazine, they promote serious buying power (2015 Media Kit).
Rates:
Prices are for monthly ads.
Back Cover..$3,470
Inside Front/Back$3,360
2 Page Spread..$4,940
Full Page..$2,820
2/3 Page..$2,170
1/2 Page..$1,800
1/3 Page..$1,320
1/6 Page..$840
Charlotte Magazine also offers added value for new customers. For a new profile, they offer
a full page for $2,250 and that includes 1 photo shoot and profile by professional writer
and online premium listing for one year. In addition, they offer a full page for $1,500 to
clients who pick up a profile that ran Charlotte Magazine in the past 12 months.

Todays Charlotte Woman
Target Market for Todays Charlotte Woman:
Female adults
Who are well-educated
And make a combined household income of greater than $125,000
This includes a print ad in the magazine that reaches an average of 28,000 people each
month.
Rates:
Prices are for monthly ads.
Back Cover ..................................$2,600
Inside Front and Back..................$2,400
Page 1 .........................................$2,400
Opposite Contents ......................$2,200
Opposite Editor's Letter .............$2,200
Full Pages Before Contents.........$2,000
Full page .....................................$1,800
2/3 page .....................................$1,500
1/2 page .....................................$1,200
1/3 page .....................................$900
1/4 page .....................................$760
Frequency Discounts:
4x 10% off
7x 15% off
12x 20% off
Agency discounts:
15% off open rates.
5% off frequency contracts.
Todays Charlotte Woman will also include added value with free design services to their
first-time advertisers who purchase a 12-time annual contract (1/4 page or larger).
Print Ad Sizes:
Ad Sizes (inches)
Width x Height
Full page (trim size) 8.125 x 10.812
Full page (bleed)..... 8.375 x 11.062
Full page non-bleed (live area).. 7 x 10

2/3 page Vertical. 4.625 x 9.875
1/2 page Horizontal ..7.125 x 4.875
1/2 page Vertical. 4.625 x 7
1/3 page Square 4.625 x 4.875
1/3 page Vertical.. 2.171 x 9.875
1/6 page Horizontal 4.625 x 2.75
1/6 page Vertical ..2.171 x 4.875
Spread Trim. 16.25 x 10.812
Spread Bleed.. 16.5 x 11.062
Special Events
Corporate Partnership with Childrens Theatre of Charlotte
Target Market for Childrens Theatre of Charlotte
Young people and families of all ages who live throughout the Metro Region
The Childrens Theatre of Charlotte had a total of 66,875 ticket sales from the 2013-2014
fiscal year. A Corporate Partnership includes different benefits based on the donation
amount.
Rates:
PRODUCING PARTNER ($25,000 $49,999)
Exclusive Corporate Sponsorship of a 2015-16 Childrens Theatre Production
Logo/name on banner of Sponsored Production displayed in ImaginOn lobby

throughout the 2014-15 Season
Vouchers for 40 tickets to any of Childrens Theatres 2015-16 Productions to share

with clients and employees
Recognition in online and print advertisements relating to Sponsored Production
Recognition and link on Childrens Theatre of Charlotte website
Recognition in Childrens Theatre of Charlotte Playbills for the 2015-16 Season
Recognition in Annual Report
DIRECTING PARTNER ($10,000 $24,999)
Corporate Sponsorship of a 2015-16 Production and recognition in advertisements

relating to Sponsored Production
OR, Exclusive Corporate Sponsorship of 2015-16 Family Play Guides, distributed at

all public performances
Vouchers for 28 tickets to any of Childrens Theatres 2015-16 Productions to share

with clients and employees
Recognition on Childrens Theatre of Charlotte website
STANDING OVATION PARTNER ($5,000 $9,999)
Corporate Sponsorship of a 2015-16 Childrens Theatre Production
OR, Corporate Sponsorship of OnStage, the School of Theatre Training student

performance project
Vouchers for 12 tickets to any Childrens Theatre 2015-16 Production to share with
clients and employees
Recognition on Childrens Theatre of Charlotte website
CENTER STAGE PARTNER ($3,000 $4,999)
Corporate Sponsorship of a 2014-15 Childrens Theatre Production
LEADING ROLE PARTNER ($1,000-$2,999)
Recognition in more than 20,000 Childrens Theatre of Charlotte Playbills for the
2015-16 Season
Appearance at the Charlotte Career Fair

Target Market for the Career Fair:
Male and female adults
Currently unemployed
Those seeking employment
Advertising at the Career Fair reaches our target market of working parents. While they
are out searching for jobs, it would be beneficial to appoint them with the possibility to
childcare while they are at work.
Rates:
Quick Start Membership- includes a booth at the fair, and a mention on the Career Fair
Event Page website. Costs are $695.00.
Starter Membership- includes a booth at the fair, a mention on the Career Fair Event Page
website, and a feature in the online career fair directory. Costs are $795.00.
Corporate Membership- includes a booth at the fair, a mention on the Career Fair Event
Page website, a feature in the online career fair directory and a 1/2 page ad in the online
Career Fair Guide. Costs are $995.00.
Corporate Sponsorship- includes a booth at the fair, a mention on the Career Fair Event
Page website, a feature in the online career fair directory, a full page ad in the online Career
Fair Guide, a premier booth location, and company name listed in online advertisements.
Costs are $1,195.00.

One Month Advertising Plan for The Childcare Network
To best serve the needs of The Childcare Network, The Appalachian Marketing Group has
developed a one month plan incorporating the various advertising mediums that we have
previously covered.
Radio
84 30 second commercials to be played on Tuesday, Wednesday and Thursday

consisting of
o three spots between 7:00 am to 9:00 am
o four spots between 3:00 pm and 6:00 pm for two weeks
Cost: $9000
Where: These ads will aired on Power 98 (WPEG-FM) during the popular No Limit Larry &
The Morning Show Maddhouse which runs from 5:50 AM - 10:00 AM and during Mr.
Incognito from 2:00 PM - 6:00 PM.
Why this will be effective: The hours of 7:00am to 9:00am and 3:00pm to 6:00pm is
considered drive time on weekdays. In large cities, such as Charlotte, these are the
commuting hours. During this time, many consumers are driving to and from work or
taking their children to and from school or childcare and are possibly stuck in traffic
making them a very captive audience. We can effectively use this time to put the Recency
Theory to the test. The Recency Theory refers to the belief that advertisements and
promotions are most effective when they air immediately prior to the time of decision.
Once the parents have dropped their kids off at their current daycare or babysitter that
they may not be very pleased with, if they are exposed to another option when they are
already thinking about childcare, they will be in the position and mindset to take action
(Recency Theory, n.d.).
This concentrated advertising method provides many advantages such as making your
business appear larger than it really is. One of the keys to successful advertising is to be
consistent. Most people listen to radio at the same times each day and by playing the ad at
the same time on the same days week after week will reach the same consumers (Egelhoff,
n.d.).
By advertising The Childcare Network during these hours, we can let parents know about
the 17 locations in Charlotte and the surrounding areas that may be more convenient to
them than their current situation.

Newspaper
1 Full Page in Charlotte Parent Magazine
Cost: $2,235.00
Why this will be effective: The Charlotte Parent Magazine reaches more than 103,122
local parents a month in its print form (Carolina Parent Magazine). The target market
for Charlotte Parent Magazine closely matches the target market for The Childcare
Network. The majority of readers consist of parents or grandparents in the Charlotte
area. This will be a great opportunity to provide information about The Childcare
Network to these parents.
Television
1 Month Campaign Prime Time 6 am 12am

Minimum number of times ad will air per month: 35 15 second ads
Cost: $5,750
Where: Through our partnership with Grow Advertising, we are able to offer 35 15 second
ads that could air on Animal Planet, Bravo, CNBC, Food Network, FX, National Geographic,
TNT, and Travel channels.
Why this will be effective: In 2012, Nielson reported that there were 114.2 million
households where television is viewed and 98% of homes have at least 1 television.
Consumers have voted that TV is the most persuasive and exciting medium and those
consumers are most likely to learn about products through television (Why advertise on
TV, n.d.). Television will be a great platform for parents who are considering a new
childcare option to see exactly what The Childcare Network has to offer their children. TV
has the ability to pull the viewer into a scene where they feel as if they are experiencing it
firsthand.
Out of Home Advertising

3 Billboard Ads: Sized: 48' W x 14' H, 22'
Cost: $15,000
Where: On behalf of The Childcare Network, we will be placing 3 billboards in close
proximity to 3 of Charlottes largest employers, Carolinas Healthcare System, Wells Fargo,
and Bank of America.

Why this will be effective: Billboards can reach views of 8,000 to 50,000 people per ad
per day. Charlotte is an under-appreciated market for out-of-home advertising. Its a
creative market that has many OOH options but it goes unrecognized as being in the top 25
markets, says Mark Dobbs, president at the Charlotte outdoor media agency Red Truck
Media. Charlotte, North Carolina rated number 4 on the Media Life list (Vasquez, 2014).
One of the benefits of out-of-home advertising is that it cant be turned off! With todays
creative advertising formats, you can reach your target audience on the way to work at the
gas station, the coffee shop on break, the gym at lunch and the movie theater in the evening.
Out of home can deliver a lasting message by being in the right place at the right time with
your target audience. Always on - when and where your audience is - it cant get much
better than that.
In comparison to television, print, and online advertising; out of home media is one of the
most cost effective formats. Billboard prices and outdoor advertising rates are extremely
reasonable considering its efficiency and ability to deliver the audience youre trying to
reach (Billboardsin, 2014).
OOH Amplifies:
OOH achieves some of the lowest CPMs and highest ROIs in advertising, both as a
stand-alone medium and as part of a media mix
OOH presents ads that cant be delayed, skipped, or turned off
OOH delivers messages relevant to the environment where audiences experience
them
OOH builds brand affinity at levels equal to TV (OAAA.org)
OOH Connects:
OOH stimulates online activity with greater efficiency than any other offline medium
OOH prompts positive emotional responses in line with TV or radio
OOH influences active people when they are more likely to use mobile, boosting
viral sharing
OOH enables consumers to engage in two-way communications with brands
(OAAA.org)
OOH Activates:
OOH stretches the boundaries of creativity to heighten ad awareness and grab

consumers attention
OOH prompts people at critical moments during the day when they are actively
purchasing products
OOH influences consumers on the path to purchase when they are 33% more alert
OOH works with mobile to make transactions possible in any place and at any time
on the customer journey (OAAA.org)
Local Magazines
Full back cover of Todays Charlotte Woman
Cost: $2,600.00
Why this will be effective: Todays Charlotte Woman reaches an average of 28,000 well-
educated women each month. A large number of these are working women who may desire
childcare options such as The Childcare Network. Publishing in a local, well-respected
magazine will help to build rapport for The Childcare Network. Local magazines target to a
very specific market. It attracts people who are passionate about certain topics specific to
where they live. People that are proud of where they live tend to be more supportive of
local businesses within their community (Bruce, 2015). These magazines are a source of
credibility that people in the community can trust.
Advertising in local magazines also boast other benefits that other mediums do not. The
average person will only scan a website for 15 seconds before moving on but magazine
readers take their time and linger when they read print (Bruce, 2015). In addition, hard
copies of magazines have more of a shelf life than any other form of medium (Bruce, 2015).
Special Events
CENTER STAGE PARTNER at the Childrens Theatre of Charlotte
Cost: $4000.00
Why this will be effective: Advertising during special events allows a business to market
to a diverse group of people all at once. It has the possibility to create multiple leads just
from one event. In addition, event advertising creates a sense of credibility for the
marketer. It gives the audience the assumption that the advertiser is there based on the
recommendation of the event coordinators. Special event advertising allows for unique
branding opportunities where the advertiser has the ability to make personal connections
with the attendants (Santos, 2014).
One Month Advertising plan summary and final cost

Radio
Newspaper
Television
Out of Home
Magazine
Special Event
Total Cost:
$9000
$2235
$5750
$15000
$2600
$4000
$38,585
Measuring Return on Investment of this advertising campaign

Determining the ROI for this advertising campaign for The Childcare Network will be best
measured by a referral section on all new applications. We will use the referral source data
compared with the cost of advertising each specific medium within the first month to show
the ROI. It is important to consider how and when the ROI will become apparent.
Advertising takes advantage of the repetition factor. For new brands, or brands that
consumers are not yet familiar with, consumers tend to pay more attention to their
advertisements compared to an ad for a product or brand with which they are already
familiar. This shows that repetition may be more effective when it is used to advertise a
new brand or product. Once consumers are familiar with a brand or product, we will be
able to decrease the frequency of the ads and still achieve the same effect, being careful not
to wear out the consumer to tuning out our advertisements in the long run (Magloff, n.d.).
In conclusion, on behalf of entire team at The Appalachian Marketing Group, we appreciate

this opportunity to serve The Childcare Network through our various advertising efforts.
We look forward to building a lasting partnership with you while working to bring new
families to know and trust The Childcare Network. Thank you so much for allowing us the
opportunity to share our passion for advertising with you.
Please dont hesitate to contact us with any questions or concerns.
Sincerely,
The Appalachian Marketing Group
Jordanne Story
Amanda Patterson
Hannah Price
Wittley Bowman

Work Cited:
2013 Media Kit. (n.d.). Retrieved April 24, 2015, from

http://www.lncurrents.com/uploadpage/assets/tcw-media-kit-2013-email.pdf
2013-2014 Annual Report to the Community. (n.d.). Retrieved April 24, 2015, from
http://www.ctcharlotte.org/wp-content/uploads/2013/12/ctc-2013-14-annualreport-new.pdf
2015 Media Kit. (n.d.). Retrieved April 26, 2015, from
http://www.charlottemagazine.com/2015_MediaKit_NR(3).pdf
archive2.com/?u=01c2aae3f6f3bf629d7a3218a&id=f9292cd1e4
Bruce, J. (2015, March 21). 7 Benefits of Local Magazine Advertising. Retrieved April
26, 2015, from http://www.mediaspacesolutions.com/blog/7-benefits-of-localmagazine-advertising
Carolina Parent Magazine (n.d.). Charlotte Parent Media Kit. Retrieved April 23,
2015 from http://www.charlotteparent.com/aboutus/advertising/index.php
Coast-to-Coast Career Fairs. (n.d.). Retrieved April 27, 2015, from
http://www.coasttocoastcareerfairs.com/employers/packages/
demographic information across the country. (n.d.). Retrieved April 26, 2015, from
http://www.tabonline.com/
Egelhoff, T. (n.d.). How To Buy Radio Advertising Time. Retrieved April 22, 2015,
from http://www.smalltownmarketing.com/radiotime.html
Grimm, E. (2014, February 4). Cross-media study shows print advertising has
highest ROI. Retrieved April 26, 2015, from
http://www.inma.org/blogs/research/post.cfm/cross-media-study-shows-printadvertising-has-highest-roi
Grow Advertising. Retrieved April 23, 2015, from www.growads.com
http://www.bluelinemedia.com/outdoor-advertising#
Individual Giving | Children's Theatre of Charlotte. (2013, December 6). Retrieved
April 24, 2015, from http://www.ctcharlotte.org/join-us/individual-giving/
Magloff,Lisa. Repetition as an Advertisement Technique. (n.d.) Retrieved April 25
from http://smallbusiness.chron.com/repetition-advertisement-technique24437.html
MCSV | MailChimp. (n.d.). Retrieved April 26, 2015, from http://us2.campaignMedia Brokers International (n.d.). Charlotte Observer Newspaper Advertising.
Retrieved April 23, 2015 from http://www.mediabrokers.com/newspapers/ratecard/charlotte-observer-404.aspx
OOH (Out-Of-Home) advertising on dynamic digital signage is more cost-effective
than
Outdoor Advertising (Out of Home Advertising). (n.d.). Retrieved April 26, 2015,
from
Recency Theory- Audience Watch. (n.d.) Retrieved April 25, 2015 from
http://audiencewatch.nielsen.com/data/help/glossary/recency/index.htm
Request and Compare Advertising Rates for Free. (n.d.). Retrieved April 26, 2015,
from http://www.billboardsin.com/
Reynolds, C. (n.d.). How to Track the ROI on Print Marketing. Retrieved April 26,
2015, from https://smallbusiness.yahoo.com/advisor/track-roi-print-marketing135708438.html
Santos, F. (2014, July 30). 4 Attractive Benefits of Event Marketing. Retrieved April
27, 2015, from http://coolintl.com/4-attractive-benefits-of-event-marketing/
Shapiro, A. (2014, April 18). WPEG tops list of Charlotte-area radio stations Charlotte Business Journal. Retrieved April 22, 2015, from
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Stevens, R. (n.d.). Ruth P. Stevens. Retrieved April 27, 2015, from
http://www.ruthstevens.com/articles/measuring-the-roi-of-your-event/
TAB Out of Home Ratings are standardized, quantitative and reliable, providing
exhaustive
The Value of OOH. (n.d.). Retrieved April 26, 2015, from
http://www.oaaa.org/OutofHomeAdvertising/TheValueofOOH.aspx
traditional media. (n.d.). Retrieved April 26, 2015, from
http://impactmediafl.com/Compare_different_types_of_advertising_media.php
Using Advertising to Supplement the Campaign. Retrieved April 23, 2015, from
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Vasquez, D. (2014, July 30). The six top markets for out of home. Retrieved April 26,
2015, from http://www.medialifemagazine.com/six-best-markets-homeadvertising/
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The Childcare

The Childcare Network 2015

The Childcare Network 2015

Dear Dr. Mueller,

Males and Females

The Childcare Network 2015

$97.96 per day x 30 days = $ 2,938.80

Page Size $48.98 per day x 30 days = $ 1,469.40

Page Size $24.49 per day x 30 days = $ 734.70

The Childcare Network 2015

Page Size $1,117.50

Page Size $ 558.75 per month

Production Cost for a 1 Month Campaign:**

The Childcare Network 2015

Out of Home Advertising

The Childcare Network 2015

Billboard Ads: Range of $1,500 - $30,000 per ad per 4 week period.

The range of rates depends on the timing and market.

The Childcare Network 2015

Males and females

Advertising in Charlotte Magazine includes a potential readership of 128,000 people in the

The Childcare Network 2015

The Childcare Network 2015

Exclusive Corporate Sponsorship of a 2015-16 Childrens Theatre Production

Logo/name on banner of Sponsored Production displayed in ImaginOn lobby

Vouchers for 40 tickets to any of Childrens Theatres 2015-16 Productions to share

Recognition in online and print advertisements relating to Sponsored Production

Recognition and link on Childrens Theatre of Charlotte website

Recognition in Childrens Theatre of Charlotte Playbills for the 2015-16 Season

Recognition in Annual Report

DIRECTING PARTNER ($10,000 $24,999)

Corporate Sponsorship of a 2015-16 Production and recognition in advertisements

OR, Exclusive Corporate Sponsorship of 2015-16 Family Play Guides, distributed at

The Childcare Network 2015

Vouchers for 28 tickets to any of Childrens Theatres 2015-16 Productions to share

Recognition on Childrens Theatre of Charlotte website

Recognition in Childrens Theatre of Charlotte Playbills for the 2015-16 Season

Recognition in Annual Report

STANDING OVATION PARTNER ($5,000 $9,999)

Corporate Sponsorship of a 2015-16 Childrens Theatre Production

OR, Corporate Sponsorship of OnStage, the School of Theatre Training student

Recognition on Childrens Theatre of Charlotte website

Recognition in Childrens Theatre of Charlotte Playbills for the 2014-15 Season

Recognition in Annual Report

CENTER STAGE PARTNER ($3,000 $4,999)

Corporate Sponsorship of a 2014-15 Childrens Theatre Production

Recognition in Childrens Theatre of Charlotte Playbills for the 2015-16 Season

Recognition in Annual Report

LEADING ROLE PARTNER ($1,000-$2,999)

Recognition in Annual Report

Appearance at the Charlotte Career Fair

Male and female adults

The Childcare Network 2015

Those seeking employment

Between the ages of 16-60

The Childcare Network 2015

84 30 second commercials to be played on Tuesday, Wednesday and Thursday

The Childcare Network 2015

1 Full Page in Charlotte Parent Magazine

1 Month Campaign Prime Time 6 am 12am

Out of Home Advertising

The Childcare Network 2015