The BRCP Sponsorship/Advertising Value Proposition

 Our editorial mission is to capture the “heart” of Blowing Rock’s life and times unlike any other news
publication in the High Country.
 By supporting our start-up, you secure favorable banner ad rates well into our growth and expansion
phases.
 Our online advertising model is configured to provide maximum visual impact for the advertising
sponsor in an uncluttered webpage, with minimal visual competition for the “impression.”
 Even as we mature, our lean operating structure will allow us to charge much less expensive advertising
rates – even with a more impactful advertising model.
 Unlike in print media, where many ads are lost in the clutter of news and other commercial messages
(resulting in advertising investment waste), online advertising can be tracked and its impact quantified.
 Our value proposition for our sponsors does not stop with a banner ad. Also:
o Your Standard ad goes into each of the three, asynchronous ad rotations (they change with
every visitor click), tripling the probability of a site visitor seeing your ad
o A limited number of our premium “flag” banner ads will be sold, increasing your exposure.
o Gets a free listing in our Index of Sponsors
o Gets a free web page with logo, contact information, text, and potential picture, all accessed by
clicking on the banner ad. If you have your own website, our site visitors can click on your
hyperlink on this descriptive web page
o Qualify to include a “special offer” or discount coupon on our “Steals and Deals” page – at no
extra charge.
o Qualify for premium advertising specials, as they become available. Only standard banner
advertisers qualify for premium services.
o We greatly appreciate the support of our sponsors, so we are proactive in trying to get our
sponsors additional free exposure through the news. It may be a news story about a new service
being offered, soliciting an expert quote from a business owner about community news stories,
or something as simple as taking a picture, where applicable, in front of a business owner’s
sign.
 Blowing Rock is among the most inquired about tourist destinations in North Carolina, having topped
the charts among folks in the low country as #1 day trip, best small town in North Carolina, and other
recognition. People are coming here both as a destination, as well as when they are coming up for other
purposes – like attending Appalachian State University football games!
 According to the U.S. Census, Blowing Rock can boast of a desirable demographic: above the national
average in both education and household incomes.

BLOWING ROCK COMMUNITY PRESS

P.O. BOX 1065
BLOWING ROCK NC 28605
828-262-9850
ADVERTISING RATE CARD
July 2010

Our banner advertising rates are value priced compared with competing online publications in the High Country.
You may “lock in” our startup rates with long-term contracts. All rates subject to adjustment (probably upward)
at the end of a contract period.

STANDARD BANNER ADS

(each advertiser will have a banner ad in each of the three ad rotations)

24-Month Contract for Standard Banner Ad: $50 per month*

12-Month Contract for Standard Banner Ad: $65 per month
6-Month Contract for Standard Banner Ad: $75 per month
Month-to-Month for Standard Banner Ad: $100 per month

One-time setup and design fee: $60, includes graphics and photography for sponsor dedicated web page

*Set-up and design fee waived for 12-month or 24-month contract

PREMIUM FLAG BANNER ADS

(limited to 20 total ads in flag rotation)

6-Month Contract for Flag Banner Ad: $75 per month

Month-to-Month for Flag Banner Ad: $125 per month

One-time setup and design fee: $60

Terms and Conditions

1. All extended term contracts are billed quarterly, based on a calendar quarter or remaining
portion thereof.
2. All sponsorship fees must be paid in advance, based on a quarterly billing cycle. We will
invoice the advertiser for the three months of the next quarter approximately 30 days before the
end of the current quarter. If payment is not received by the beginning of the next quarter,
advertising will be suspended until the account is brought current.
3. We offer a 10% discount to advertisers who arrange for automated payments, such as from a
bank checking account or a valid credit card because this reduces our billing and collection
expense and risk.
4. Where we incur a bank charge because an advertiser’s check was returned for any reason, the
amount of that charge will be billed to the advertiser. Yes, there is some cost to us for our time
and operating resources, but we assume this is a rare situation and we do not want to profit from
your unintended misfortune. When this occurs, however, advertising services will be suspended
until the account is brought current.