Tanveer Abbas

MBA 3(z) 03335114383

Coupons & Deals

“We exist to help people save money.”

Saving you money is our foundation and passion. Go shopping by store and never miss coupons,
discounts or cash back on your purchases. Shopping for something specific? Search by category and
know you're finding the best deal. Surf today's deals as they happen with a free community of and for
empowered consumers.

Online marketing and saving: Happy customers and companies

While doing shopping almost everyone looks for saving money on purchases. Such a saving usually
comes through coupons and sale discounts, and offering coupons/discounts on online purchases is best
way to go for companies and merchants. This is because online coupons and discounts need not be in
printed form and need not much effort in advertising hence saving costs for the companies itself.
Considering the potential of online marketing and savings, it makes perfect sense to start a coupon
website. A coupons website site allows businesses to list their discount and offer coupons that buyers can
use while purchasing products and services. It's a win-win for both companies and customers.

Use the Online Coupon to Open Doors to New Advertising Prospects

As an advertising sales rep, it’s important to have an active stream of incoming leads. This is
most important if your sales role is changing from a traditional “farmer” role, to a “hunter” role.
Frequently, a newspaper sales rep will walk in the door of a small business prospect and be
turned away because the small prospect thinks they already know all about the newspaper’s
advertising. But, now with a local online coupon advertising tool in your product mix, you have
another angle of attack.
History
In 1887, the Coca-Cola Company was incorporated with Asa Candler as one of the partners. He
transformed Coca-Cola from an insignificant tonic into a profitable business by using innovative
advertising techniques. The key to this growth was Candler's ingenious marketing including having the
company's employees and sales representatives distribute complimentary coupons for Coca-Cola.
Coupons were mailed to potential customers and placed in magazines. The company gave soda fountains
free syrup to cover the costs of the free drinks. It is estimated that between 1894 and 1913 one in nine
Americans had received a free Coca-Cola, for a total of 8,500,000 free drinks. By 1895 Candler
announced to shareholders that Coca-Cola was served in every state in the United States.

Widespread use

Coupons first saw widespread use in the United States in 1909 when C. W. Post conceived the idea to
help sell breakfast cereals and other products. Today more than 2,800 consumer packaged goods
companies offer coupons for discounts on products. In 2010, coupons for consumer packaged goods
generated more than 3.5 billion dollars in transactions within the U.S. alone.

Why Start a Coupon Site

Coupons are an effective tool for businesses to promote their products and customers also look for
discounts on products. A coupon site acts as a medium for businesses and customers allowing businesses
to offer coupons and providing customers with a listing of available coupons. Traditionally, businesses
have been distributing coupons through other mediums such as newspapers, magazines etc. A coupon
site provides another, but, much bigger and cost effective, medium to businesses to distribute their
coupons to customers. With more and more business embracing Internet as part of their business, starting
a coupon site can be a great business idea.

Coupons website in Pakistan

In the age of Internet Pakistan's fast developing economy has a great potential to expand consumer
business online. Internet is fast and cost effective medium for doing business and companies in Pakistan
are catching up with the rest of the business world in terms of e-commerce. This is the right moment to
jump on to the band wagen and explore the potential of online marketing and shopping. The ultimate idea
is to start an online coupons website for Pakistani consumers and companies alike where both can benefit.

Mission Statement
Our Mission

Our goal is to make discounts a simple part of life, whether it’s for home or business.

More About Our Mission

We want to educate all consumers so they can make an informed choice when it comes to how
their money is spent. We believe that every individual should have the opportunity to improve
their financial life and increase their savings simply. We also believe that small business owners
have special needs when it comes to making informed choices about spending, from office
supplies to marketing. The expenses incurred for their business usually directly affects their
personal finances.

Requirements for Starting a Coupon Site

Website with online payment processing capabilities

Business-to-Business (B2B) marketing skills

Computer/Server with Internet connectivity

Scanner

Printer

Telephone

Company Name:eSavingss Pvt. Ltd.

Website:www.e-savings.pk

Type of Products/Services Offered: Free coupons for grocery, consumer and home electronics,
travelling, restaurants, entertainment, services, & more! Also a great promotional tool for businesses!

Start Up Cost: Minimum of 100,000 PKR

What did startup costs go for: Website Development, Attorney, Graphic Design, Merchant/Credit Card
Processing, Credit Card/Gateway Service, Computer, Marketing, Office Supplies, Internet Services, Etc.

Earning Potential: 120,000 PKR/ month

Skills Needed: Organizational, sales, marketing, creative, optimism, interpersonal, financial, accounting,
detail, scheduling, general internet knowledge, database knowledge (ACT), general computer, general
graphics, etc.

Special Equipment Needed: Computer/printer, access to internet, Phone, vehicle.

Coupon Site Business Operations

To start and run a coupon site we will need to hire a web design and development firm to build the
website that will list coupons. The listing feature itself can be developed in two ways; you can either add
coupons to the site on behalf of businesses or allows businesses to add coupons on their own. Ideally you
should have a website with the ability for businesses to create and add coupons themselves using a secure
account that limits access to them.

Another factor to consider while building website is payment processing. You will need to decide how
you will be collecting payments. If you want to collect payments online then the website will need to
have an integrated payment gateway to process payments.
You will also need to decide, as part of the website development, the way in which the coupons will be
delivered to the user and how they will be used. A coupon can be an image that the customer will be able
to print and use for offline purchases or a simple alphanumeric coupon code that the customer will be able
to use while purchasing products online. You may develop a website that can work for both types of
coupons or either of them.

Once you have developed the website, your main task will be to contact businesses for listing their
coupons on the site and promoting the site amongst users. Depending on your skills and availability, you
can choose to contact businesses yourself or hire someone for marketing.

It is important to understand the geographical limitations of coupons business. While having a website
will allow you access to advertisers from any part of the world, it will be difficult to manage business
relationship with advertisers from other countries for a small set up. Also, the differences in currencies
and pricing strategies, it is better for a coupon site to focus on a single region or country.

The operational effectiveness and success of a coupon website will be measured on:

Site uptime – Make sure that you hire a good web hosting service with guaranteed uptime.

Number of valid new coupons – Users will be looking for latest and valid coupons that they can use.

Number of users in the targeted market – Businesses will want more and more users from their
target market segment to promote their coupons.
Marketing
The marketing plan for a coupon site needs to have two approaches; one to target the advertisers and one
to attract the users. For marketing the site to advertisers, you will need to create an offline marketing plan
which will include calling the advertisers and personal meetings with marketing teams to explain the
features of your website and potential. Apart from that you can also use email marketing to promote your
site amongst advertisers.

To market your website to the customers who will use coupons:

 Promote the website on search engines through Pay-Per-Click ads for keywords related to the

coupons available on the website.

 Create an opt-in email marketing system by asking users to subscribe to the mailing list for being

notified about the latest coupons on the site.

 Develop viral marketing features in your website so that users can share your coupons amongst

their friends on social networks such as Facebook or forward the coupons through email.

 Create a long-term search engine optimization plan that will bring free traffic from search

engines.

Upfront Cost to Start

The startup cost will mainly comprise of website design and development fee which will depend on the
complexity of the website that you decide to build. Apart from that their will be regular operational
expenses such as website hosting fee and expenses for promoting the site to the users and advertisers.

Business Model & Pricing

There can be several business models for operating a coupons website:

1. Pay Per Listing – In this model the advertiser will pay a set fee every time a new coupon is

added to the site.

2. Pay Per Download – The advertiser will pay each time a coupon is downloaded. For coupons

that are not image based, the advertise will pay each time the user clicks the listing to reveal the

coupon code.

3. Monthly or annual subscription plans for businesses – The businesses pays a monthly or

annual subscription fee and, depending on the plan, gets the ability to add a fixed number of, or

unlimited, coupons and coupon codes.

4. Free – The site can also be made free for businesses and users both and the revenue can be

generated by displaying ads. This will, however, require a significant traffic to be able to

generate a decent revenue from the site.

5. Monthly or annual subscription plans for users – This is a very ambitious model and may not

work for everyone; however, if you can manage to get useful and exclusive coupons that are not

available anywhere else, you can ask the members to subscribe for access to those coupons.

We decide the pricing on the basis of fixed and operational cost of our business and external factors such
as the cost for promoting a coupon for a business through alternative mediums.
Services we provide

Coupons and Cash Back

We bring you simple shopping by store or category. You'll find the latest coupon codes, promo
codes, deep discounts and special offers from more than 1,000 of the most trusted and popular
stores online like Service, Bata, LG and Metro. Find exceptional values on new clearance items,
free shipping offers and special product bundles every day.

Earn Cash Back Rewards on thousands of store offers typically ranging from 1-40%. It’s like
getting free money!

Our merchant relations team works directly with our retail partners year round to make sure
you’re presented with store offers that are relevant and cash back rewards that are accurate.
Translation: We’ve got your back

Best Deals
Best Deals brings you dozens of trusted deals selected by our staff each day. These deals are a
versatile selection of unbelievable prices ranging from laptops and HDTV’s to restaurant
coupons, video games and much more. The eSavings staff adds details, specs and welcomes your
comments. And, because they don’t last long, Best Deals are fun to share!

Expert Picks
Expert Picks help you make good decisions for those timely, bigger ticket purchases like laptops
and TVs. Our experts, with help from the web's most savvy bargain hunting community,
guarantee these are the best prices you'll find. They check multiple reviews to certify each deal is
a valued purchase for you and your family. They do the research for you!

Compare Prices

Get the results you are expecting. Compare Prices lets you quickly browse by top stores, store
types, and brands for the best price on the product you’re looking to purchase. Unlike other price
comparisons, Compare Prices also factors in all available Cash Back rewards, taxes and shipping
costs to make your search for the lowest price as final as possible. You shouldn’t have to worry
about Surprise at check out!

Forums

Communicate with your peers. All of us are smarter than one of us, so why not raise your
shopping IQ? The famous ESavings forums bring you insight from thousands of savvy, informed
consumers, all coming together to share deals, money-saving tips and more. It's free, fun, and
addicting.

Created by you...Literally.

There are a variety of forums from which to share and learn ranging from Hot Deals to Finance,
Travel, Technology, Free Stuff and even Off Topic. Forum content is generated by consumers for
consumers. That means you decide what's included, not the advertisers.

It's a big playground! Our forums are designed with valuable options so you can customize
your experience. To learn more, visit our Welcome forum or check out the Hot Deals FAQ to get
you well versed in community lifestyles!

24/7 Customer Service

Whether it's noon, midnight, or in between, we're here to HYPERLINK "/support/contact.php"help. Our
cash back support teams are some of the smartest people in the industry. They work extended
business hours and our customer experience team is here around the clock to help you resolve
any issues you may encounter! Get your questions answered now. Most members receive a
response within minutes!