Digital is the new equalizer:

Any brand can cut through the clutter, regardless of brand awareness or
marketing budget.

All it takes is a clever idea and skillful execution. That's what we're here for.

We believe digital marketing is not about posts. It's about ideas that grab
attention, content that creates engagement and executions that catch on.
…summarily, home to Kenya’s
greatest media and most loyal
audiences
The Star
The-star.co.ke is second biggest website in Kenya
with around 4 million unique visitors per month

Known for those who influence in the society as a

must read and a premier source of news, hard
hitting original reporting, objectives and in-depth
analysis and inner working of the Government.
 DIGITAL OVERVIEW

940,334 130,401

1,281,497 38,600
Website monthly unique
users

4 Million
Website monthly page views

20 Million
Mpasho
Mpasho is your go-to entertainment and lifestyle
news website.

With 1.2 Million unique monthly users,

mpasho.co.ke provides the latest breaking news,
gossip and videos straight from the industry.

Primary target: 18 – 40

Unique proposition: Mature massive urban

audience.
 DIGITAL OVERVIEW

1,175, 349 660,188

371,589 47,600
Website monthly unique users

1.2 Million
Website monthly pageviews

4 Million
Kiss 100
Kenya’s No. 1 English station whose primary audience
is 18-24 age demographic and transmits to all of Kenya’s
major urban centers.

KISS 100 is a great platform for brands looking for

longevity as the audience it talks to represents early
adopters, aspirational, impressionable youth who form the
next line of loyal consumers.
 DIGITAL OVERVIEW

413,139 380,318

393,673 102,000

Website monthly unique

users
0.8 Million
Website monthly pageviews

1.5 Million
Classic 105
Classic 105 is the Number 1 radio station in the 25-45
demographic (LSM 12- 18), serving all the major
urban centers in the country.

The station delivers unparalleled “good time”

entertainment and Kenya’s greatest hits, talking to
major decision makers at the household and industry
level.
 DIGITAL
OVERVIEW

356,677 202,778

240,987 40,000

Website monthly unique users

0.9 Million
Website monthly page
views
1.8 Million
Radio Jambo
Radio Jambo is the biggest Swahili station in Nairobi,
with the Capital’s No. 2 Breakfast Show hosted by Gidi
and Ghost.

Radio Jambo has a strong sports heritage that attracts a

diverse demographic audience cutting across ethnic,
social, and geographical divides.

Radio Jambo is a Full Service station that leads with

interesting talk, EPL & KPL Football, audience
interaction that gives Kenyans a platform to discuss
important issues and a better mix of Rhumba, Reggae
and contemporary Kenyan.
 DIGITAL OVERVIEW

706,211 198,760

153,745 188,000
Monthly Unique Users

0.7 Million
Monthly Page Views

1.5 Million
Homeboyz Radio
Everyday, we give our audience new and fresh
entertainment information and news across our social
media platforms in still, motion visual format, video
format and audio format.

As we drive our mantra of being the URBAN SOUND OF

NAIROBI for all everything entertainment as it happens,
they come to us for the latest!
 DIGITAL OVERVIEW

110,362 123,009

324,310 38,500
Our
Solution
s
Native Articles
Written in the form and feel of the website,
native articles are purposely written to advertise

Essentially an ad that’s disguised as original

content on the platform.

We are able to place these native articles as

content recommendations (ads appear as
recommended articles)

PS: Native advertising works. Consumers

engage with native ads 53% more than display.
Example
s

Featured articles (sponsored)

on the-star.co.ke made using
Shorthand
Social Media
Effective offerings of tailor-made solutions to fit
client campaigns. This involves leveraging the
digital influence of the brands.

Approaches include marrying any radio

campaign with digital, experiential tweeting,
Instagram grids, twitter threads, InstaStories,
stories on Facebook, posts on the timeline
(FB, TW, IG), brand collaborations, Live
offerings and takeovers
Examples

Social media video post

with strategic product
placement

Natively prescribed
tweet (visual)
Banner Ads
Banner advertising is attractive because it can help
create brand awareness, generate leads and re-target an
audience (such as giving a visitor a chance to sign up for
a newsletter or free trial before they click away)

They create a further avenue for an effective marketing

mix when executing a digital campaign.
Example
s

Wallpaper banners

Top and square banner ads

social media rates
Facebook Twitter Instagram

RATES PER RATES PER RATES PER

BRANDS BRANDS BRANDS
POST POST POST

The Star sh.20,000/- The Star sh.20,000/- The Star sh.20,000/-

Mpasho sh.20,000/- Mpasho sh.20,000/- Mpasho sh.30,000/-

Kiss 100 sh.15,000/- Kiss 100 sh.20,000/- Kiss 100 sh.25,000/-

Classic 105 sh.15,000/- Classic 105 sh.15,000/- Classic 105 sh.20,000/-

Radio Jambo sh.15,000/- Radio Jambo sh.15,000/- Radio Jambo sh.20,000/-

Homeboyz sh.15,000/- Homeboyz sh.20,000/- Homeboyz sh.20,000/-

RATES EXCLUSIVE OF 16% VAT

website rates
Native articles Banner Ads High-impact interstitials

WEBSITE RATES WEBSITE RATES WEBSITE RATES

the-star.co.ke sh.70,000/- the-star.co.ke US$1.2 CPM the-star.co.ke US$5 CPM

mpasho.co.ke US$3 CPM

mpasho.co.ke sh.30,000/- mpasho.co.ke US$1 CPM
Kiss, Classic,
US$3 CPM
Jambo
kiss100.co.ke sh.15,000/- kiss100.co.ke US$0.5 CPM
Weekly fixed position
residency
classic105.com sh.15,000/- classic105.com US$0.5 CPM
the-star.co.ke sh.200,000/-

radiojambo.co.ke sh.15,000/- radiojambo.co.ke US$0.5 CPM mpasho.co.ke sh.100,000/-

RATES EXCLUSIVE OF 16% VAT

website rates (cont’d)
Inline video ads Creative Landing page / Microsite YouTube Video Placement

the-star.co.ke US$ 6CPM PRICE BY PER VIDEO sh.50,000

ALL SITES
NEGOTIATION
mpasho.co.ke US$ 5CPM

Video Production Experiential Tweeting (Events)

Expandable ad
PER VIDEO sh.160,000 20 TWEETS sh.350,000

ALL SITES US$ 5CPM

Facebook Live Email Marketing
(Mailing List)
Profit button (Profit Button PLC)
PER 1 HR sh.250,000
Per email address sh.1
ALL SITES US$ 5CPM

RATES EXCLUSIVE OF 16% VAT