Annual Media Outline

Brand : Glassatine Biscuits

Period : 2021 (From April to Dec)
Date Prepared : Jan 2021

#number of months Budget Total Budget 2021

Type Activity Media
campaign per month April May June July Aug Sep Oct Nov Dec
Paid Media Video and banner Ads
- High traffic websites : kompas.com Digital 3 396,900,000 1,190,700,000
- Women skewed websites : vimela Digital 1 50,000,000 50,000,000
- Carrousel Ad : FB and Instagram Digital 6 25,000,000 150,000,000

Branded Content
- Native Ads: Kompas and Detik Digital 1 30,000,000 30,000,000
- Webtorial : Detik Food Digital 1 15,000,000 15,000,000
- Activation Coverage : Vimela Digital 1 15,000,000 15,000,000
- 1 page Advertorial : Harpers Bazaar Mgz Magazine 1 35,000,000 35,000,000

Regular Ads
- FPFC : Harpers Bazaar Mgz Magazine 1 30,000,000 30,000,000
- 60 sec spot : Female Radio Radio 3 25,000,000 75,000,000
- LBA (Location based Advertising) Mobile Mobile 6 10,000,000 60,000,000
- Key words paid on SEM (Google) Digital 2 5,000,000 10,000,000
- Youtube Pre-roll Videos Digital 9 50,000,000 450,000,000

Owned Media Special exposure di Hitam Putih TRANS TV TV 3 305,200,000 915,600,000

Quiz Segment : Female Radio Radio 1 10,000,000 10,000,000

Earned Media Glassatine SocMed (FB, Twitter, IG) Digital 9 Managed by internal -
Glassatine Youtube Channel Digital 9 Managed by internal -
Glassatine Website (Rejunenate) Digital 9 Managed by internal -
Glassatine Video Product Review by KOL (PR Actvity) Digital 3 Managed by internal -

NETT BUDGET 3,036,300,000 812,100,000 822,100,000 842,100,000 135,000,000 85,000,000 85,000,000 85,000,000 85,000,000 85,000,000
TELEVISI - contoh
per episode
HITAM PUTIH TRANS TV
Benefit eps Spot Rate Total Cost
TVC 30 sec 1 4 35,000,000 140,000,000
Running text 10 sec 1 1 10,500,000 10,500,000
Super impose 10 sec 1 2 10,500,000 21,000,000
Built in program 3-5 mins 1 1 210,000,000 210,000,000

Gross Cost 381,500,000

Harga paket Net Cost 305,200,000

Note
running text dan superimpose harganya 30% dari rate card
built in program harganya 6x dari ratecard
Discount 20%

DIGITAL - contoh
per month
KOMPASCOM
Benefit Page Insertion Rate / day Total Cost
Banner Ad - Premium Head News 7 32,500,000 227,500,000
Banner Ad - Giant Banner News 7 33,500,000 234,500,000

Benefit Page Impressions CPM Total Cost

Video in stream (pre-roll) all channels 1,000,000 105,000 105,000,000

Gross Cost 567,000,000

Harga paket Net cost 396,900,000

Note
Lihat dari ratecard Kompascom
CPM untuk video = Cost per Mile
Discount 30%
 Commercial break
Program iklan 1 iklan 2
1st position 2nd 1st position

2 2 1.9

Proses
1 2 3
Output Media Outline approval Media schedule
yg buat Agency/Marketer client/boss marketer Agency/Marketer
supaya bisa buat media schedule
Paket Media
Media
 Commercial break
iklan 3 iklan 4 iklan 5 iklan 6 program
last position

1.6 1.5

4 5 6 7
approval Booking ke media Monitoring Evaluasi/Post buy
client/boss marketer Agency/Marketer Agency/Marketer Agency/Marketer