Cluster Nama Mitra

KENDARI PT. LUMBUNG BUANA CELLULAR

Mitra Distributor : PT. LUMBUNG BUANACELLULAR
Program Marketing
Alokasi Budget April 2019 96,685,706

NO Program Divisi Mekanisme

1 Branding Indirect Sales Pembuatan Material Promo berupa Vynil toko,Poster,

Sign Shop, Wallpaper

*Melakukan Broadcast Promo Via Whatsapp Blaster

*Melakukan Broadcast Promo Via Instagram &
2 Digital Sales Indirect Sales Facebook
*Pembuatan Video Creative Active

Pemberian Reward kepada Sales & Cabang yang

memenuhi Pencapaian Target :
2 Reward Sales Indirect Sales Sales : Achieve >80% Growth MoM >5%
Cabang Achieve >80% Growth MoM >3%

Pelanggan Dengan Pemakaian Kuota Terbesar Berhak

3 Giveaway Payload IG Direct Sales atas Kuota 10GB serta wajib Posting di Sosial Media
Mention @telkomsel_kendari

Outlet Bronze & Silver Digipos Trx <5 Di daftarkan Ke

4 Outlet Active Growth Indirect Sales App LARIS untuk bertransaksi Paket BULK 12GB Harga
SIZE (Silver & Bronze) 95.000

Support Event By Proposal yang masuk,

PROGRAM AKUISISI : Mekanisme ;
5 Support Event 1. Melakukan Open TO di acara Kegiatan
Direct Sales
Komunitas, Sekolah, 2. Melakukan Penjualan Product KP & Mkios
Kampus 3. Sosialisasi Product
4. Support berupa Voucher Fisik Bulk

8 MOGI Fleet Indirect Sales Pembayaran Kartu HALO Mogi Fleet

9 Insentif Mogi Indirect Sales Pembayaran Insentif MOGI

10 Halo Digipos Indirect Sales Pembayaran Kartu HALO Digipos

Keterangan Fill Warna Angka Plan dan Realisasi Berbeda

 Alokasi Budget 96,685,706 % To Achieve
Plan Marketing 103,925,000 107.5%
Realisasi 3,950,000 4.1%
PLAN MARKETING
Grand Total
Kebutuhan Qty Satuan Freq Harga Satuan Total

Branding April 1 1 1 10,000,000 10,000,000

Pajak Reklame 10% 1 1 1 1,000,000 1,000,000
11,000,000 11,000,000
Team OBC 3 1 1 2,200,000 6,600,000
Insta Ads & FB Bussiness 1 1 1 500,000 500,000
Properti Video 1 1 1 500,000 500,000
7,600,000 7,600,000
-
Reward 1 1 1 10,000,000 10,000,000

10,000,000 10,000,000
- - - - -
Paket Data 10GB 10 1 1 98,000 980,000
- - - - -
980,000 980,000
PROMO HARGA - - - - -
PAKET 12GB 1,500 1 1 14,000 21,000,000
PAKET 8GB 2,000 1 1 10,000 20,000,000
41,000,000 41,000,000

halo sultra

Support Product 1 1 1 25,000,000 25,000,000

wa blaster

web 2 sms

hut kota

hut konsel
25,000,000 25,000,000
Kartu Halo 1 1 1 98,000 98,000
98,000 98,000
Reward 4 1 1 350,000 1,400,000
1,400,000 1,400,000
Kartu Halo 41 1 1 167,000 6,847,000
6,847,000 6,847,000
Grand TOTAL 103,925,000
 REALISASI MARKETING TARGET
Grand Total
Qty Satuan Freq Harga Satuan Total Recharge Revenue

- 1 1 - -
- 1 1 - -
- -
- 1 1 - -
- 1 1 - -
- 1 1 - -
- -
- 1 1 - -
- 1 1 - -
- 1 1 - -
- -
- 1 1 - -
10 1 1 98,000 980,000
- 1 1 - -
980,000 980,000
- 1 1 - -
- 1 1 - -
- 1 1 - -
- -

1 1 - -

-
- -
1 1 1 2,970,000 2,970,000
2,970,000 2,970,000 - -
- 1 1 - -
- - - -
- 1 1 - -
- - - -
3,950,000
TARGET
COST PIC KETERANGAN
Sales RATIO

- - - -

- - - -
- - - -
 tiket
pincab 9 3200000
pic 2 3200000
dll 4 3200000
direct 2 3200000
indirect 3 3200000
20 3200000 64,000,000