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Breakdown

Price Frekuensi
Qty

KOL 96,333,333 88
- Nano Influencer 1,666,667 60 1
- Micro Influencer 8,000,000 25 1
- Mega Influencer 86,666,667 3 1
Other
Other

Creative 257,500,000 126

KEY VISUAL 60,000,000 22


Key Visual Master 15,000,000 12
Key Visual Awareness 15,000,000 4
Key Visual Engagement 15,000,000 3
Amplify 15,000,000 3

Digital (AON) 30,000,000 100 12


- KV FB & IG Feed 30
- KV FB & IG Story 30
- Resize KV 20
- Tiktok Post 0
- GIF Image 20

Other
Other

Video Ideation 97,500,000 3


Master Video (Awareness) 32,500,000 1
Master Video TVC (Engagement) 32,500,000 1
Master Video (Amplify) 32,500,000 1
Others
Campaign Communication 1 Year 70,000,000 1
- Marketing Communication
Strategy Concept 35,000,000 1
- Digital Campaign Concept 35,000,000 1
- Competitor Review & Analyst Free 1
- Consument insight data analyst as
the basisof creating campaign Free 1
communication strategy
Production 800,000,000 7
Video Digital Production 700,000,000 1
Video TVC Production 30,000,000 5
Photoshoot 70,000,000 1
Videoshoot

Media Planning Review


Quarterly Review 3
Annual Review 1
Weekly WIP 52
Full Year Media Recommendation 1 Inclusive as part of Paid Digital Media
Planning & Buying services.

Other
Other
Other

Social Media Activity 15,000,000 4


Idea & Media Plan
Quiz
Digital Activation Concept 15,000,000 4 2

Response & Moderation


Posting
Monitoring
Response Comment
KOL Management

Other
Other
Other

Report & Analysist


Social Media Perfomance
Analysis
Report
-Monthly Report
- Quarter Monitoring
- Annual Report

Other
Other

Project Management
Project Consultation
Supervision
Wa Communication
E-mail Communication
BI Weekly
Collaboration

Other
Other
Other

Media Placement 439,000,000


FB IG Video 30,000,000 8
FB IG PPE 10,000,000 3
FB IG PPC 110,000,000 12
Youtube Trueview 30,000,000 8
Bumper 40,000,000 2
YT for Action 18,000,000 1
Programmatic Display 130,000,000 12
Programmatic Video 30,000,000 4
Tiktok Top View 30,000,000 5
SEM 11,000,000 12
SUMMARY / YEARS
Budget Qty
Budget KOL 560,000,000 88
Budget Creative 857,500,000 126
Budget Production 920,000,000 7
Social Media Activity 30,000,000 4
Response & Moderation 0
Report & Analysist 0
Project Management 0
Media Placement 3,890,000,000 12

Grand Total Budget 6,257,500,000

OUTPUT Impression Click View


FB IG Video 2,400,000 19,200 2,000,000
FB IG PPE 750,000 7,500
FB IG PPC 110,000
Youtube Trueview 6,000,000 30,000 2,000,000
Bumper 10,000,000 50,000
YT for Action 1,200,000 9,600
Programmatic Display 195,000,000 1,950,000
Programmatic Video 4,137,931 41,379
Tiktok Top View 21,428,571 214,286
SEM 66,000
TOTAL 240,916,502 2,497,965 4,000,000

CPA Media Placement 82,694

CPA Project 133,023


Total Budget /
Period
Year

6 month 560,000,000
6 month 100,000,000
6 month 200,000,000
6 month 260,000,000
0
0
0
12 month 857,500,000

12 month 330,000,000
12 month 180,000,000
5 month 60,000,000
4 month 45,000,000
3 month 45,000,000
0
12 month 360,000,000
0
0
0
0
0
0
0
0
0
0
12 month 97,500,000
12 month 32,500,000
12 month 32,500,000
12 month 32,500,000
0
70,000,000
0
0
12 month 920,000,000
12 month 700,000,000
12 month 150,000,000
12 month 70,000,000
0
0

0
inclusive in 0
paid digital
media services 0
Inclusive as part of Paid Digital Media 0
Planning & Buying services.

0
0
0

30,000,000
0
0
30,000,000
0
0

0
0
0
0

0
0
0

0
0
0
0
0

0
0

0
0
0
0
0
0

0
0
0

12 3,890,000,000
240,000,000
30,000,000
1,320,000,000
240,000,000
80,000,000
18,000,000
1,560,000,000
120,000,000
150,000,000
132,000,000
Notes

Not included
Free
Free

Leads
154
6
8,800
240
40
8
34,320
662
171
2,640
47,041

82,694

133,023

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