Digital Marketing Estimate

For Hitha Ayurveda

Date 21 December 2020
Goals Digital Marketing
Duration 6 Months
PAID Including Paid advertising
S No Item Name Qty/sft Days Rate Amount

1 Brand Strategy 100,000

Brand Message Communication Strategy 1 180 25,000 25,000
Target Audience Archetypes 1 180 25,000 25,000
Product Character Communication Strategy 1 180 25,000 25,000
Social Media Marketing Strategy 1 180 25,000 25,000

2 Content Creation 375,000

Brand Ad Films 3 180 65,000 195,000
Social Media Ad Films 3 180 15,000 45,000
Photoshoot Commercial 30 180 1,000 30,000
Photoshoot Social Media 30 180 500 15,000
Testimonial Videos 18 180 5,000 90,000

Strategy & Production 475,000

Agency Fee @ 10% 47,500
Total before taxes 522,500
GST @18% 94,050
Total After GST 616,550