 12 Mn Unique Visitors

 45 Mn Page Views

 60% Resident Indians, 40% NRI

 Avg Page Views per visitor is 4

 80% SEC A and above

COMPREHENSIVE
DIGITAL NEWS
COVERAGE
Comprehensive News Coverage
National News
International News
Sports
Entertainment
Lifestyle
Technology
Multimedia

Education

Business

Opinion

From News, Blogs for the serious reader, extensive sports coverage for the true fan,
entertainment & lifestyle for the urban audience and niches like books & travel for the
aficionado, Hindustantimes.com covers it all.
 ADVERTISING ON NEWS WEBSITES
 Typical digital News consumer : “media multi tasking”, socially active, well informed and
demanding.
 HT’s news coverage aims at becoming the one stop destination for all such consumers.

 Reach guaranteed : Most online news verticals have a loyal and dedicated reader base
overcoming geographical and traditional media constraints.
 Long term partnership on HindustanTimes.com will ensure user connect as well as Top of
the mind recall

 Integrated media package leverages Online News sponsorships investments most

effectively.
 These days investment in News sponsorships is in-complete without online association.
HindustanTimes.com provides Unique day reach of Audience and completes the last mile
for any news centric activation.
 ADVERTISING ON NEWS WEBSITES

 Online news sponsorships can be used to reinforce brand positioning and also in some
cases help in brand repositioning
 Top of the mind media entitlement on one of the most loved News sites in the country
raises perceptions beyond the numbers.

 Creating virtual brand champions: Positive brand experience passed on in social media
interactions.
 HT.com will guarantee reach through a unique 1 on 1 experience across this social media
connect.

 Brands can emotionally bond with their consumers through an effective sponsorship on
News websites.
 Customized content branding and conversation
 THE PROPOSAL

Leverage the USERS loyalty, HIS NEWS CONSUMPTION

HABIT ON HINDUSTANTIMS.com and convert them INTO
BRAND LOYALTY through strategic partnership with HT
Media.
 VALUE TO

Top of the line partnerships on Hindustantimes.com ensuring most

eyeballs and maximum OTS

Key branding positions across prime real estate on the site including
Homepage, Breaking News Pages, Video Pages and APP ensuring
overall dominance across site.

Highest SOV packs guaranteeing best brand recall

ROS Packs with each partnership to ensure frequency and visibility

across the site
BALANCING THE COMPONENTS

Fixed ROS
Top line
presence

Brand
High visibility Reinforcement
e
High performanc
ad units on
Greater Homepage in
connect bursts
 DEAL ENTITLEMENTS
 Key branding positions across prime real estate
 Airtel 3G Logo branding on all breaking news appearing on the Home Page
(for 10 to 20 minutes) across the period of the deal. Ensuring overall dominance.
 Airtel 3G Logo branding on the Video pages across the period of the deal.
Ensuring brand connect.

 Branding on the Breaking News pages.

 Fixed 728x90 or 300x250 on all the Breaking News Pages.
 Jacket branding on the Hindustan Times APP.
 Branding on the “Movies & Reviews”/ “Trailers & Videos” or “Martni Shots” Sections on Desi Martini.
 Exclusive Daily news content for Airtel users.
 Sponsorship of Sunday Mint.

 Additional visibility through Fixed and ROS Rich Media Inventory.

Consisting of Leaderboards, MPU’s and Overlays etc.

 Cost Outlay
INR 1.5 Crore for 12 months of Activity.
DEAL WORKING
PART - I - FIXED BRANDING POSITIONS
PROPERTY PLACEMENT NUMBER OF DAYS ESTIMATED IMPRESSIONS COST
Breaking News Branding Home Page 250 1,25,00,000 12,50,000
Breaking News Page Branding Story Pages 250 3,75,00,000 37,50,000
Video Page Brand integration Video Pages 365 60,00,000 6,00,000
Exclusive Content 10 Headlines + Stories per day 365 21,00,000
Sponsorship of Mint on Sunday 52 Weeks 1,00,00,000 25,00,000
Desi Martini Branding 365 2,00,00,000 20,00,000
App Jacket App 365 1,00,00,000 15,00,000
TOTAL PART - I 9,60,00,000 1,37,00,000
PART - II ROS IMPRESSIONS BUNDLED ALONG WITH THE ABOVE PARTNERSHIP OFFERING
ROS AD UNITS PLACEMENT & No. OF DAYS AD TYPE COMMITTED IMPRESSIONS COST
Leader Board/ MPU ROS 728x90 / 300x250 1,00,00,000 10,00,000
Home Page Overlays Home Page for 20 Days on HT.com 640x480 40,00,000 15,00,000
Home Page Push Downs Home Page for 10 Days on HT.com 982x30 to 982x300 20,00,000 10,00,000
WAP Banners ROS across all HT Media properties 300x20 4,00,00,000 30,00,000
WAP Interstitials ROS across all HT Media properties 300x250 1,00,00,000 15,00,000
TOTAL PART -II 6,60,00,000 80,00,000
TOTAL PART I & II 16,20,00,000 2,17,00,000
OFFER VALUE 1,50,00,000
ECPM 93
SAVINGS 67,00,000
BREAKING NEWS LOGO BRANDING
VIDEO PAGE LOGO BRANDING

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 SPONSORSHIP OF MINT ON SUNDAY
BROUGHT TO YOU BY:

 Branding on the “Mint on

Sunday”

 Promo inventory.

 At least 5000 print copies

of the past 6 weeks of
“Mint on Sunday” with
Airtel branding to be
distributed amongst the
chosen high end Mint
subscriber base. The
same can also be shared
with Airtel to distribute it to
their platinum users.
SPONSORSHIP OF MINT ON SUNDAY
BROUGHT TO YOU BY:
JACKET BRANDING ON THE HT APP

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 DAILY NEWS UPDATE CAPSULE EXCLUSIVELY FOR AIRTEL
SUBSCRIBERS

 HT editorial team driven

exclusive for Airtel
subscribers.
Pakistan Violates Ceasefire Again
on LoC, One Civilian Dead Bollywood Slams Government for
 HT Editorial will pick the 4th Aug 2015
Porn Ban
top 10 news of the day Jammu: In yet another incident of
4th Aug2015

ceasefire violation on Tuesday, Pakistani

and recreate articles in troops fired mortar shells aimed at 12
Mumbai: People woke up to a surprise on
Monday hearing that the Government
BSF posts located in the areas of
shorter and crisp format Kanachack and Pargwal, prompting
has banned porn websites in the country.
After beef and Maggie, a list of 857 porn
(200-250 words each). retaliation from BSF troops. websites has been sent by the officials to
 
 
The attack, which killed one civilian, is
various service providers for the ban. Not
only the general public, but also the
the latest in a string of ceasefire
 This capsule will be violations from Pakistan along the
Bollywood celebrities are wondering why
porn sites came up to the most offensive
international border in Jammu region.
pushed to Airtel 3G users The neighbouring nation had also fired
list.
on various forward posts in Jammu,
at a mutually decided time Rajouri and Poonch areas of J&K on
B-town celebs such as Ram Gopal Varma,
Sonam Kapoor, Chetan Bhagat and Uday
in the day…may be every Sunday night. Chopra have voiced their opinions.
Filmmaker Onir told HT,
evening …a faster way to Browse faster on
Browse faster
catch up news on airtel. on
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