CONTENTS

 COMPANY INTRODUCTION

 ABOUT THE INDUSTRY

 PRODUCTS OF COMPANY

 PRICING STRATEGY AND CUSTOMER SEGMENTATION

 ADVERTISING TECHNIQUES

 COMPETITORS

 ANALYSIS OF THE P/L

 PRODUCTION AND OPERATION OF THE COMPANY

 NUMBER OF EMPLOYEES

 ORGANISATION STRUCTURE

 CSR DONE BY THE COMPANY

 RECOMMENDATIONS FOR GROWTH

 CONCLUSION
 TEAM MEMBERS
 Tiyasha Das

 Suraj Jha

 Suraj Shaw

 Suraj Yadav

 Surajit Bera

 Sushil Bhagat

 Suvam Goswami

 Swastika Tribedi

 Upasana Kolay

 Ujjal Sadhukhan

 Vishal kumar prasad

 COMPANY
INTRODUCTION
 Linc was established in 1976 by Mr. Suraj Mal Jalan and is
now headed by Mr. Deepak Jalan, Managing Director.

 The company is headquatered in Kolkata, West Bengal.

 India's most trusted writing instrument manufacturers with a

national and international presence in over 50 countries

 Linc possesses one of the most diversified product portfolios Click here to add content,
in the industry ranging from gel pens, ball pens and fountain content to match the title.
pens to markers.

 In 2014 Company is selected for "Eastern Region Export

Excellence Awards” for the year 2012-13 Gold Trophy
 Pentonic - The story of a pen that decidedto
1
rewrite some rules

In 2018, Linc revolutionized the industry’s

2
belief through the launch of Pentonic pens

Pentonic pens have a gross profit margin

3 (GPM) of about 43%, while the company’s
overall profit margin is around 25%.

LPPL successfully launched a Pentonic

4 brand extension called “Pentonic V-RT”, a
retractable pen priced at Rs. 20 in FY20
 ABOUT THE INDUSTRY

 The writing instrument industry in India is estimated to be worth Rs 2,600 crores. The organized sector accounts for 2,000
crores of this total. People still use pen and paper, despite the increased use of computers and smartphones

 Linc TITLE
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plastics, GM Pens International, Flair pen, Cello, Luxar TITLE
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, Montex , and Lexi international are some of the
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major players in the Indian market.
 ABOUT THE INDUSTRY

Global writing instrument market share, by

application
70

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20

10

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Student Instituions Working Professionals

Source :
https://images.app.goo.gl/YWLgG9EouVPSG2189
 PRICING STRATEGY AND CUSTOMER SEGMENTATION
Strategic Value

 Linc widened their product
offering for all sections of
society – mass, semi-premium
and premium segments,
covering various price points
 Linc entered into an
exclusive marketing deal
with Mitsubishi Pencil
Company Ltd, Japan, to
market the Company’s Uni-
ball brand priced between `
20 and ` 300
 Linc’s large product basket
caters to all sections of society.
Its wide range of products
accommodates and provides for
the mass and premium
segments.
 ADVERTISING TECHNIQUES USED BY LINC

Channelise students’ inner strength Billboards

Advertising through media

COMPETITORS OF LINC
 ANALYSIS OF THE PROFIT AND LOSS

YEAR ENDED 31.03.2022 YEAR ENDED 31.03.2021

REVENUES (LAKHS) 35783.53 25811.77

 

EXPENSES (LAKHS) 34698.26 26192.73

PROFIT BEFORE TAX (LAKHS) 1085.27 (380.96)

TAX EXPENSES (LAKHS) 271.96 (384.88)

PROFIT (LAKHS) 813.31 3.92

Source :
https://www.bseindia.com/bseplus/AnnualReport/
531241/74194531241.pdf
 PRODUCTION DIVISION

PACKING MATERIAL STORING AUTO REFILLING SECTION

AREA

AUTO ASSEMBLING SESSION CLEANING AND CHECKING

DEPARTMENT

MOLD MAINTENANCE
DEPARTMENT MANUAL ASSEMBLY

EXTRUSION DEPARTMENT V QUALITY CHECKING ROOM

NO OF EMPLOYEES

480 employees in the Linc factory :

 10 Men in Injection Molding Department

 17 men in Auto Refilling Session
 15 members in Auto Assembly Session
 120 members in Manual Assembly

During peak season more employees are hired 240 to 250

members are there in Manual Assembly Section. Manual
Assembly have only female workers which is a good
initiative by the company
The average salary of the workers are Rs. 15000 per
month
 ORGANISATIONAL STRUCTURE

Director

Factory Technical Company Quality

Manager manager Accountant Manager

Supervisor

Labour
• Linc Pen, one of the leading players in the organized sector of
the writing instrument industry today reiterated its commitment to
saving the environment through its recent CSR
A€œRefillMore”.

This is a unique campaign by Linc Pen, which aims at making

consumer conscious about protecting the environment. This
campaign will be a sustained one and the purpose of this novel
project is to educate consumers about the adverse effects of plastics
on the environment and how everyone can play their part in reducing
the use of plastics. The campaign will promote an increased use of
refills since refills contain a lesser quantity of plastic.

• Promoting Education, Health Care, Nationally Recognised Sports

 RECOMMENDATION FOR GROWTH

 During the industry visit it was found that specific designs of pen were only made to
export in other states but not in India .Linc should make all their pens available for
TITLE TEXT
Indian customers as well.
 CONCLUSION

 Affordable: The Linc brand is respected for its superior price- value proposition, enhancing affordability across all consumer segments.

 Availability: The Linc brand has leveraged a physical approach (apps, tele-callers and field force), ensuring that Linc products are always
available when consumers need them.

 Solution: The Linc corporate brand offers a range of branded products marketed under the following brands: Linc, Lincplus, Pentonic, Uni-
ball, deli and Mark line – a complete stationery solution.

 Consumer Delight: Linc delights consumers through product or price innovation

THANKS