About the company

Honor is a smartphone brand majority owned by a state-owned enterprise controlled by the municipal
government of Shenzhen. It was formerly owned by Huawei, which sold the brand in November 2020 to
Shenzhen Zhixin New Information Technology Co. Ltd.
Digital Marketing Strategies
Since the Honor brand is one of the fresh mobile brands in the local market, digital marketing will be
a crucial factor for its continuous expansion here in the Philippines. That’s why our team proposes several
marketing strategies we can utilize. Along with the proposed marketing strategies is a summary of how
much each digital marketing would cost.
 Marketing Strategy

Search Engine Optimization (SEO)

Cost

Content Creation: Costs for producing high-quality, SEO-optimized

175,000
content.

SEO Tools: Subscription costs for SEO tools that help with keyword
350,000
research, site analysis, and tracking rankings

TOTAL 525,000
 Marketing Strategy

Search Engine Marketing (SEM)

Cost

Management Fees: Conducting thorough keyword research to select the

most relevant search terms, managing advertising budget, adjusting
558,330
keyword bids to optimize performance, setting up and configuring your
SEM campaigns, and performing A/B testing to improve ad effectiveness

Ad Creative and Design: This includes designing eye-catching graphics,

images, videos, and crafting ad copy that effectively conveys a message 446,664
to the target audience.

TOTAL 1,004,994
 Marketing Strategy

Social Media Content Marketing

Cost

Content Creation: Costs associated with creating blog posts, articles, videos,
50,000
infographics, and other content.

Paid Advertising: Budget for promoting posts and running targeted ads on social
60,000
media platforms.

Distribution: Expenses for promoting and distributing content through various

75,000
channels.

TOTAL 185,000
 Marketing Strategy

Affiliate Marketing

Cost

Affiliate Network Fees 45,000

Affiliate Recruitment and Management 30,000

TOTAL 75,000
 Marketing Strategy

Influencer Marketing

Cost

Influencer Fees: Compensation paid to influencers for promoting products

125,000
or services.

Content Creation: Costs associated with creating content for influencer

55,000
collaborations.

TOTAL 180,000
 Marketing Strategy

Mobile Marketing

Cost

App Development: This includes design, coding, testing, and launching

150,000
the app.

Mobile Website Development: Optimizing the website for mobile devices

60,000
or creating a mobile-specific version.

TOTAL 210,000
 Marketing Strategy

Remarketing/Retargeting

Cost

Remarketing Tools: Subscription costs for remarketing tools and platforms

111,666
that help manage and optimize retargeting campaigns.

Ad Spend: Costs for running remarketing/retargeting advertisements on

various platforms (e.g., Google Ads, Facebook Ads, etc.) to target users 279,165
who have previously visited the website.

TOTAL 390,831
 STRATEGIES COST

Search Engine Optimization (SEO) 525,000

Search Engine Marketing (SEM) 1,004,994

Social Media Content Marketing 185,000

Affiliate Marketing 75,000

Influencer Marketing 180,000

Mobile Marketing 210,000

Remarketing/Retargeting 525,000

TOTAL 2,704,994
How do we We can reach a larger audience and promote our
message by utilizing digital marketing. We can

generate
boost sales and improve customer retention
through targeted advertising, which will increase
profits.

income We can more effectively and economically

increase visibility to both present and potential

through customers by utilizing online surveys, email

marketing, and social media.

digital Our company can more precisely target particular

demographics and interests by utilizing online

marketing?
advertising services like Google or Facebook
Advertising.
 O R I G I N A L C O N T E N T S

Our team aims to improve consumer engagement through social media content with high
entertainment value. high entertainment value can significantly improve consumer engagement in
various marketing and content contexts. When content is entertaining, it captures the audience's
attention, creates positive experiences, and encourages them to spend more time interacting with the
material.