Digital marketing plan.

Study abroad b2b there are lots of study abroad consultancy so we must do marketing through
creative posters and contents.

1. Facebook and Instagram Paid Advertising:

 Allocate a budget of Rs. 500 per promotion.

 Create visually appealing posters and content tailored to the needs of B2B clients.
 Use targeted advertising to reach decision-makers in educational institutions and study
abroad agencies.


2. Campaign Lead Generation:

 Develop a lead generation campaign specifically for study abroad services.

 Set a target of minimum leads generated per campaign, ensuring a reasonable conversion
rate.
 Utilize compelling ad copies and call-to-action buttons to encourage engagement and
inquiries.

3. WhatsApp Icon/Call Button Marketing:

 Implement WhatsApp icon marketing and call button marketing to facilitate direct
communication with potential clients.
 Allocate a budget of at least Rs. 500 for this strategy.
 Ensure prompt responses to inquiries received through WhatsApp or calls to maintain
customer satisfaction and trust.

4. Brand Awareness Campaign:

 Launch brand awareness campaigns to establish a strong presence in the study abroad
consultancy market.
 Utilize video advertising featuring testimonials, success stories, and models to showcase the
benefits of partnering with your consultancy.
 Incorporate social proof and endorsements from satisfied clients to build credibility.

5. YouTube Promotion:

 Collaborate with social media influencers and YouTube personalities to promote study
abroad services.
 Create sponsored content that resonates with the target audience and highlights the unique
selling points of your consultancy.
 Leverage the reach and influence of popular social media figures to increase visibility and
drive engagement.

6. Regular Marketing Activities:

 Maintain a presence on Facebook groups and Telegram channels relevant to study abroad and
education.
 Engage with potential clients through regular updates, informative posts, and responsive
customer service.
 Monitor industry trends and competitor activities to refine marketing strategies and stay
ahead of the competition.

Measurement and Evaluation:

 Track key performance indicators (KPIs) such as leads generated, conversion rates, cost per
lead, and brand engagement metrics.
 Use analytics tools to measure the effectiveness of each marketing channel and campaign.
 Adjust marketing strategies based on performance insights to optimize results and achieve
marketing objectives.

By implementing this comprehensive digital marketing plan, your study abroad consultancy
can effectively reach B2B clients, generate quality leads, and enhance brand awareness in the
competitive market landscape.
 Promote your seminars and webinars on social media to increase attendance and reach a wider
audience.
 Use social media platforms to engage with attendees before, during, and after seminars by
sharing event updates, highlights, and follow-up resources.
 Repurpose seminar content into bite-sized social media posts, videos, or infographics to extend
its reach and maximize engagement.

By integrating seminars with your social media strategy, you can effectively educate, engage, and
attract B2B clients to your study abroad, ultimately driving business growth and success.
"Keypress call marketing" typically refers to a form of interactive voice response (IVR)
system used in telemarketing campaigns. In this method, when a potential customer
receives a call, they are prompted to press certain keys on their phone keypad to
interact with the automated system, which guides them through options or gathers
information.

Total amount spending 500*=500 rs per day

We must do promotion through 3 days a week

Total 500*3=1500 week

(6000 a month for promotion)

Paid promotion only cost

Note: amount should be increased or decreased according to our needs