DIGITAL MARKETING

WITH CHUKS NEKU

 DIGITAL MARKETING
Digital marketing involves promoting products, services, or
brands through online channels like social media, search
engines, email, and websites. It utilizes a multichannel
approach to reach and engage targeted audiences at
different stages of the buyer's journey (Awareness,
Consideration and Decision Stages).

Digital Marketing allows marketers to target specific

audiences and track results in real-time and make data-
driven decisions to optimize campaigns for better results.
 TYPES OF DIGITAL MARKETING STRATEGIES
1. Organic Digital Marketing: This strategy uses various
methods to attract and engage audiences naturally
without directly paying for placement or advertising. It
involves strategies like search engine optimization (SEO),
content marketing, social media engagement, and email
marketing.

2. Paid Digital Marketing: This involves paying to

gain visibility by reaching a targeted audience through
paid advertising channels. It includes strategies like pay-
per-click advertising, display advertising, social media
ads, influencer partnerships, sponsored content, and
more.
 FORMS OF DIGITAL MARKETING
• Search Engine Optimization (SEO): SEO involves
optimizing a website's content, structure, and
backlinks to improve its visibility in search engine
results pages organically. It aims to increase the
quantity and quality of traffic by ranking higher in
search engine listings.

• Content Marketing: Content marketing focuses on

creating and distributing valuable, relevant, and
consistent content to attract and retain a clearly
defined audience. This content can include blog
posts, articles, videos, infographics, eBooks,
podcasts, and more.
• Social Media Marketing: This form of marketing
involves using social media platforms like Facebook,
Instagram, Twitter, LinkedIn, TikTok, and others to
connect with the target audience, build brand
awareness, drive engagement, and run advertising
campaigns.

• Email Marketing: Email marketing involves

sending targeted messages to a group of people via
email. It can include newsletters, promotional
campaigns, product updates, and personalized
content to nurture leads and retain customers.
• Pay-Per-Click (PPC) Advertising: PPC advertising
is a model where advertisers pay a fee each time their
ad is clicked. It includes platforms like Google Ads,
Bing Ads, and social media advertising
platforms where advertisers bid for placement in a
search engine's sponsored links or on websites.

• Affiliate Marketing: This is a performance-based

marketing strategy where businesses reward affiliates
(partners or influencers) for each customer or visitor
brought by the affiliate's marketing efforts, usually
through a unique referral link or code.
• Influencer Marketing: This involves collaborating
with influential individuals on social media to
promote products or services. Influencers with
a dedicated and engaged following can help
increase brand awareness and reach a targeted
audience.

• Video Marketing: Video marketing involves using

engaging videos to promote and market products or
services. Platforms like YouTube, Vimeo,
and social media channels are popular for video
content.
 REGONET SIX(6) MONTHS PROGRAM
• Content/ Copywriting

• Meta Ads Marketing

• TikTok Marketing

• LinkedIn Marketing

• Twitter (X) Marketing

• Google Ads Marketing