Content Strategy

Media Type
Mercedes Benz has always promoted itself aggressively. Mercedes Benz uses all media
platforms, including TV, print, web, billboards, etc., as part of its marketing mix promotional
plan. it has also turned to online marketing, social media presence, print media, etc. to boost
engagement with customers throughout the world as times and customer attitudes have
changed.
So the usage of Social media advertisements through various platforms like Facebook,
Instagram, and YouTube will be useful. The type of content we use will be inspiring the
young generation between 25-45 and we will mostly focus on Images and video ads

Audience Connection With its various modes and strategic marketing plan, Mercedes consider ways to segment
customer by gender, location, age, and economic strategy among other factors. Then it
determines appropriate methods to appeal to each of those segments with dedicated
communication, designs, and car models.
It aims to target the age 25-44 as part of its strategy to target a young and broader market,
which has a connection to the use of online marketing, social media, and print media.
Measurable Strategy The content used in advertising media is based on the target market as it measures the
followers on social media and browsers on the Internet.
Which will ultimately increase digital presence, increase brand awareness, and customer
acquisition

Weekly snapshot of Marketing content

Platform Mon Tue Wed Thurs Fri Sat Sun

FB post & New launch / About the Best look Contest Posts for About the Winner Tag your
Video New features history and and user engagement servicing posts friend’s
ads on all new features of and post with
SM channels launches the Car benefits for best
models existing looking
customers models

Print Ad’s Newspapers Posters on Insurance-related Magazine Financial Flyers and

ads billboards prints ads prints emails
about new
launches
YouTube New launch Car Reviews/feedback Contest Free ride
Video and models posts of User and and other
specification and prices winners benefits
post video
posts

PR New Upcoming Changes

product launches in the
launch company
and
regulation
s
Google Ads A microsite Upcoming The digital Upcoming The digital Upcoming The
and an Mercedes ads Mercedes B-Class ads Mercedes digital ads
interactive A-Class highlightin facelift models highlightin AMG highlighti
team facelift g the specs launch in g the specs A35/45 ng the
showcase the models of the December of the launch in specs of
EQB series launch in AMG EQS Mercedes December the
and its December 53 4 Matic T-Class Mercedes
impact and its and its EQE and
impact impact its impact

SOCIAL MEDIA POST

OVERALL - GENERAL ITEMIZED BUDGET

Item Category Expense

Social Media 10,000
YouTube Video 08,000
PR 10,000
Google Ads 25,000
Print Ad’s 15,000
Creatives 05,000
Contingency plan 20,000
Other media platforms 7,000
Total $100,000

Yearly General Budget

Platform Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov De

Social Media $833.3 $833.3 $833.3 $833.3 $833.3 $833.3 $833.3 $833.3 $833.3 $833.3 $833.3 $8

You-tube $666.6 $666.6 $666.6 $666.6 $666.6 $666.6 $666.6 $666.6 $666.6 $666.6 $666.6 $6

PR $833.3 $833.3 $833.3 $833.3 $833.3 $833.3 $833.3 $833.3 $833.3 $833.3 $833.3 $8

Google Ad’s $2083.3 $2083.3 $2083.3 $2083.3 $2083.3 $2083.3 $2083.3 $2083.3 $2083.3 $2083.3 $2083.3 $2

Print $1250 $1250 $1250 $1250 $1250 $1250 $1250 $1250 $1250 $1250 $1250 $1

Creatives $416.6 $416.6 $416.6 $416.6 $416.6 $416.6 $416.6 $416.6 $416.6 $416.6 $416.6 $4

Other media $1416.6 $1416.6 $1416.6 $1416.6 $1416.6 $1416.6 $1416.6 $1416.6 $1416.6 $1416.6 $1416.6 $1

Contingency $1666.6 $1666.6 $1666.6 $1666.6 $1666.6 $1666.6 $1666.6 $1666.6 $1666.6 $1666.6 $1666.6 $1

Budget estimation “Mercedes-Benz Advertiser Profile” Media Radar

https://advertisers.mediaradar.com/mercedes-benz-advertising-profile#Summary