TV Advertisement

A profitable channel to advertise

Content

 TV is here to stay
 Popularity

 Examples

 TV is for Everyone

 Making TV Ads viable in the

Digital Age
TV – Here to Stay

 70 years of proven success

 Most common modern leisure activity

 Americans spend over 4.5 hours a

day in front of the TV
Popularity

 TV Ads are considered the most

effective mass-market format, hence
the high prices
 Reaches larger audiences

 TV Ads have visual appeal

 TV Ads can emotionally motivate

consumers
Fun time!

Cars.com – Growing Up
Fun time!

Google – Parisian Love

Can other formats engage
this much with customers?

NO!
 But how much it really
costs?
 TV Ads Cost less in 2010
(Avg. per 30second spots)

Fox Network $200,000

ABC and CBS $94,000
NBC $76,200
ESPN $19,000
USA Network and TNT $15,500
From $1,000 to $3m.
Ad Revenue
Track
Estimated Annual U.S. Advertising
Expenditures
2009E-2011E
(In millions of dollars)
Making TV viable in the
Digital Age