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    HasyaZakirah
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    The document defines 31 key digital marketing terms and metrics such as CPP, CPI, CTR, ROI, ROAS, CPA, and provides their meanings. It also lists 15 interest pair examples to segment audiences for Facebook ads campaigns and exclude overlapping interests between pairs. Finally, it outlines a campaign structure with 5 campaigns each with a different interest pair budgeted at RM60 for a total budget of RM300 using campaign budget optimization.

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    The document defines 31 key digital marketing terms and metrics such as CPP, CPI, CTR, ROI, ROAS, CPA, and provides their meanings. It also lists 15 interest pair examples to segment audiences for Facebook ads campaigns and exclude overlapping interests between pairs. Finally, it outlines a campaign structure with 5 campaigns each with a different interest pair budgeted at RM60 for a total budget of RM300 using campaign budget optimization.

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    15 views5 pages

    Knowledge

    Uploaded by

    HasyaZakirah
    The document defines 31 key digital marketing terms and metrics such as CPP, CPI, CTR, ROI, ROAS, CPA, and provides their meanings. It also lists 15 interest pair examples to segment audiences for Facebook ads campaigns and exclude overlapping interests between pairs. Finally, it outlines a campaign structure with 5 campaigns each with a different interest pair budgeted at RM60 for a total budget of RM300 using campaign budget optimization.

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    © All Rights Reserved
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    of 5

    BIL TERMS MEANING BENCHMARK

    1 CPP Cost per purchase (Spent/ Purchase) RM30.00


    2 CPIC Cost per initiated checkout (Spent/ RM16.00
    Checkout)
    3 CPPV Cost per page views (Spent/ Page Views) RM2.00
    4 CPC Cost per clicks (Spent/ Clicks) RM1.50
    5 MKTG Marketing Cost (Spent/ Sales) 35%
    6 CPL Cost per leads (Spent/ Leads) RM3.5
    7 CPM Cost per miles
    8 CTR Click through rate (Click/ Impressions)
    9 CR Conversion Rate (Purchase/ Leads) 15%
    10 ROI Return on investment (Profit/ Cost)
    11 ROAS Return on Ad Spend (Sales/ Cost) 4%
    12 CPA Cost per action
    13 CTA A call-to-action is an instruction for customer
    to take action on a ads
    14 CTP Click to page (Page views/ Clicks) 70%
    15 CPI Cost-per-impression is an amount an
    advertiser pays for 1,000 impressions on
    their social ad.
    16 Impressions Impressions are the number of times your
    content is displayed, no matter if it was
    clicked or not.
    17 PV Page views
    18 CBO/ UTU Campaign budget optimization
    19 DB Database
    20 TT Tiktok
    21 FB Facebook
    22 IG Instagram
    23 CPD Clicks Per Delivered
    24 Opt-in Subscribe
    25 Opt-out Unsubscribe
    26 BM Business manager
    27 Leads Jumlah customer yang whatsapp masuk
    sama ada beli atau tidak
    28 Sales Jumlah harga produk yang terjual RM1000/ day
    29 Purchase Jumlah unit order/ tempahan/ terjual 10 Order/ day
    30 Budget Bajet/ duit yang ditetapkan untuk jalankan
    campaign iklan
    31 Spent Jumlah duit yang telah dibelanjakan untuk
    iklan

    Digital Marketing Terms and


    Definitions
    Basic Audience Setting Facebook Ads

    Masukkan interest, ex intetest,


    locations & age

    Pilih people living in this location

    Location pilih Malaysia, optional untuk


    exclude Sabah, Sarawak & Labuan

    Umur range 25-50

    Gender Lelaki & Perempuan

    Languages pilih Malay & English All


    Overlap Save Audience

    Pair No Interest A EXCLUDE Interest B


    1 KFC Ex Ronaldo
    2 Mc Donald Ex Neymar
    3 Honda Ex Gaming
    4 Cooking Ex Song Jong Ki
    5 Bae Suzy Ex Microwave
    6 Finance Ex Shah Rukh Khan
    7 Amir Khan Ex Luiz Suarez
    8 Reading Ex Futsal
    9 Marvel Movie Ex Cooking
    10 Cook Recipe Ex Fitness
    11 Camping Ex Hyun Bin
    12 Fishing Ex Gaming
    13 Movies Ex Mobile Legend
    14 Anime Series Ex Cooking
    15 Domino Pizza Ex Futsal

    Start Ads Campaigns using UTU/ CBO


    5 Campaigns x RM60 = RM300

    CAMPAIGN 1
    PAIR 1 (RM60)

    CAMPAIGN 2
    PAIR 2 (RM60)

    CAMPAIGN 3
    PAIR 3 (RM60)

    CAMPAIGN 4
    PAIR 4 (RM60)
    CAMPAIGN 5
    PAIR 5 (RM60)

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