Professional Documents
Culture Documents
The expertise Tara shares through SAC is built on her years owning a successful
ad agency, through which she and her team manage $5 million per year in ad
spend. They generate millions of dollars in revenue for industry-leading clients
including New York Times bestselling authors, 7 and 8-figure business owners,
and social media influencers.
Tara is passionate about demystifying Facebook ads for entrepreneurs who are
overwhelmed, skeptical, or just plain over it. Her mentorship makes Facebook ads
an accessible tool and a powerful one—her students routinely report successes
like reducing cost per lead from $25 to $5 in mere days. They often say Tara is not
only the best Facebook ads teacher they’ve had, but also their favorite business
mentor ever.
a) 0—$499 e) $10K—$14,999
b) $500—$999 f) $15K—$19,999
c) $1K—$4,999 g) $20K—$24,000
d) $5K—$9,999 h) $25K—$49,999
What’s the number one thing you need to move the needle in your business?
INTERESTS OCCUPATION
BEHAVIORS
ADDITIONAL NOTES
Understanding
The Numbers
COST PER CONVERSION (ALSO LANDING PAGE CONVERSION
CALLED CPL OR COST PER LEAD) RATE
• This number reflects the average cost • This percentage represents how well
of each lead. your landing page converts.
• Benchmark: This is determined by a
CPM (COST PER THOUSAND)
number of factors, so it will vary.
• Cost-per-thousand represents what
you pay for 1000 imprssions.
CTR (LINK CLICK-THROUGH RATE)
• This metric helps gauge whether
RELEVANCE SCORE
or not your ads are compelling and
• This is Facebook’s measure of the
engaging enough to drive your
quality and engagement level of your
audiences to click to your landing
ads.
page.
INDUSTRY
STANDARD EXCELLENT YOUR STATS