DIGITAL MARKETING

DEFINATION
 Digital marketing is the marketing of products
or services using digital technologies, mainly on
the Internet, but also including mobile
phones, display advertising, and any other digital
medium.
 The development of digital marketing is
inseparable from technology development. One
of the key points in the start of was in 1971
TYPES OF DIGITAL MARKETING
 VIRAL MARKETING
 BUZZ MARKETING
 EVENT MARKETING
 GREEN MARKETING
 GLOBAL MARKETING
 CONTENT MARKETING
 SOCIAL MEDIA MARKETING
 SEARCH ENGINE MARKETING
 SEARCH ENGINE OPTIMIZATION
VIRAL MARKETING
 Viral Marketing is that which is able to generate interest and
the potential sale of a brand or product through messages
that spread like a virus, in other words, quickly, and
from person to person.
 The most widespread example in recent times is the creation
of moving, surprising or spectacular videos on YouTube,
which are then shared on Facebook, Twitter and other
channels.
BUZZ MARKETING
 Buzz marketing is a viral marketing technique that is focused
on maximizing the word-of-mouth potential of a particular
campaign or product, whether that is through conversations
among consumers' family and friends or larger scale
discussions on social media platforms
EVENT MARKETING
 Event marketing is a promotional strategy that involves face-
to-face contact between companies and their customers at
special events like concerts, fairs, and sporting events. Brands
use event marketing entertainment (like shows, contests, or
parties) to reach consumers through direct hand-to-hand
sampling or interactive displays. The practice works because
it engages consumers while they’re in a willing, participatory
position.
GREEN MARKETING
 Green marketing is the marketing of environmentally
friendly products and services. It is becoming more popular
as more people become concerned with environmental issues
and decide that they want to spend their money in a way that
is kinder to the planet.
 Green marketing can involve a number of different things,
such as creating an eco-friendly product, using eco-friendly
packaging.
 This type of marketing can be more expensive, but it can also
be profitable due to the increasing demand.
GLOBAL MARKETING
 Global marketing involves planning, producing, placing,
and promoting a business’s products or services in the
worldwide market.
 There is significantly more to global marketing than simply
selling goods and services internationally.
SOCIAL MEDIA MARKETING
 Social media marketing is the use of social
media platforms and websites to promote a product or
service. Although the terms e-marketing and digital
marketing are still dominant in academia, social media
marketing is becoming more popular for both practitioners
and researchers.
 EXAMPLE : Twitter, Facebook, Instagram, WhatsApp,
YouTube, Snapchat etc.
THANK YOU