Survey Questions

(for Retailers)

Instructions-
● Please ask all questions for Novabrink related products and for age group 3-8
years.
● Ask for all questions if the answer of retailers is the same for both boys and girls?
If not, please mention answers for both genders separately.
Same for age group.
● If the retailers mention any incident for any question, kindly write it in your report.
● Just a suggestion-
It would be convenient if you have a free conversation and record it. Then, later
you make notes for every answer.

Questions

1. What do kids like these days when they come to buy toys? What do they have an eye
for?
2. Are dolls usually liked by kids in the age group?
How popular are action figures
and other dolls?
3. What are those features in that doll that kids get attracted to?
4. Do kids in this age group also try to find YouTuber dolls?
5. How has the digital age impacted kids' choices?
6. Is there any significant shift in choice of kids and parents over time that they can tell us
about?
7. Does brand matter to kids' parents? Or are they more inclined towards products?
8. What do parents see in those toys?
9. To what extent does the price of toys matter for parents?
10. What's the common range of price parents easily pay?
11. Which manufacturers are they working with and why?
12. What do they (Retailer) consider while choosing a manufacturer?
13. Do they know about Novabrink, and would they consider selling Novabrink toys? Why or
why not?
14. How do they make the purchasing/distribution/
partnership decisions?
15. What would it take to convince them to consider starting selling Novabrink toys?
16. It may also be a good idea to survey your friends and ask for their ideas for new
“blockbuster” toys. These interviews may help you identify new trends, ideas for new
“hot” toys.
17. How promotional activities of toy brands affect their demand?
18. Which remains the most influential way for promotion of a particular toy that creates
great demand?
19. Are consumers loyal to any particular brand?
20. Do kids come up with a demand for particular dolls their friends have?
21. Tell them about the particular products of the company and ask them the possible
reaction of products among consumers? What will be the strength of products? What
more can be done in product for betterment? Any weakness in the product? Please
mention the product/s here too, which you showed?
22. Do children prefer toys related to digital content like films/shows etc? To what extent?
Which are their favourite? What feature attracts them the most or because of what
feature they reject the toys?
23. Most selled toys? What are the particular features behind this?
24. Which toys usually don't get attraction? Why do you think this happens?
25. Are toy sales declining?
26. Are toy stores profitable?
27. How is the toy industry doing?
28. How can I make a successful toy?
29. How do you advertise kids' toys?
30. Is the toy industry growing?
31. What do retail customers want?
32. What is the profit margin on toys?