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PRESS RELEASE FOR IMMEDIATE RELEASE

ITALIAN EQUESTRIAN EXCELLENCE ARRIVES IN THAILAND


Bangkok, Thailand (27/09/11) Equestrian sport is rapidly growing in Thailand and Asia generally, not only in terms of the number of participating riders but also in terms of the quality and standard of the sport compared to only a few years ago. This week marks a new era in the development of the equestrian sport in Thailand, with the launch of the best brands in the sport, which are now available in Thailand and in surrounding countries soon. All of the brands are proudly 100 per cent Italian designed and made. Each brand being launched represent the best in their category. The brands being launched are: Parlanti Roma custom made leather riding boots and equipment, Parlanti Passion handmade leather riding boots, KEP Italia superior riding helmets, Cavalleria Toscana equestrian clothing, and Action Class custom made stable interiors and accessories and luxury dog beds Veredus horse performance boots, riding boots and equine care products The brands are being imported and represented by Katrina Bignasca and husband Marco Valeri. Katrina is a passionate equestrian and experienced in the industry, after having worked in recent years with the best in showjumping, the Global Champions Tour circuit and Stal Tops both founded by Jan Tops, amongst other industry roles prior. The product launch will take place at the inaugural Presidents Cup to be hosted by Horseshoe Point, Pattaya in co-operation with the Able the Disabled foundation. The event includes a dressage and showjumping programme as well as a Country Fair and other attractions to satisfy the whole family, horse lovers and those who just want a unique day out. There is also a charity party to be held on Saturday 1 October evening with a country and western theme where Bangkoks elite are expected to be attending in celebration of the weekend of equestrian sport.

Cavalleria Toscana is proud to be a co-sponsor of the event, for which sponsorship proceeds and profits from the event will be donated to the Able the Disabled Foundation. The foundation is a pioneer in establishing equine therapy in Thailand and aiming to achieve Riding for the Disabled (RDA) accreditation in the near future. Thanks must be expressed to Mr (Khun) Chaikiri who graciously allows the foundation to conduct its activities free of charge at Horseshoe Point under the guidance of Sandra Cooper and riding school manager Zherwin Acosta. There will be a charity auction as well and thanks must also be expressed to Edwina Alexander, currently ranked World number seven rider and the worlds top female showjumping rider, for donating a special personalised item for the Able the Disabled charity auction.

BACKGROUND INFORMATION HORSESHOE POINT the unique equestrian facility in Thailand catering to all FEI equestrian disciplines. The property consists of several outdoor arenas, a large indoor arena and a truly unique indoor arena surrounded by hotel rooms and suites and food and beverage outlets and other facilities such as conference rooms and swimming pool. There are also nature trails, bridle paths, tennis courts, squash courts, quality horses, stables and many more fun activities immersed in nature. Mr (Khun) Chaikiri Horseshoe Point is ready to welcome all of you who wish to return back to nature, space, and have quality time with those you love and those you have to work with in a beautiful environment. For more information visit www.horseshoepoint.com and www.ridingschoolasia.com

ABLE THE DISABLED is a newly formed foundation with the objective of providing equine therapy services in Thailand and is aiming to attain official accreditation by the Riding for the Disabled (RDA). For more information please contact Sandra Cooper sandrackl@gmail.com

EDWINA ALEXANDER I was born on March 29th, 1974 in Sydney, Australia.I have been riding for more than 30 years. I had alot of success in Australia winning the Australian young rider championships in 1995. Although my family background is not related to horses it became a natural part of my life to be involved every day with

horses. In 1998 I decided to come to Europe to compete against the best riders in the World. In 2006 my career took off by becoming the first female in the history of Australia to qualify for the final of the world championships in Aachen finishing 4th. After this I have achieved many Grand Prix Wins including Brussels, Valkenswaard, London, Zurich & Cannes just to name a few. I was part of the Australian world championship team in Jerez, Aachen & Kentucky World Championships and I rode in the Beijing Olympics finishing up 9th overall individually and team 7th. Since the end of 2009 I am the highest ranked Female showjumping rider in the World. I live with husband Jan Tops. In the beginning of 2011 I signed a multi year contract with the famous fashion house Gucci. I will continue to compete in the Global Champions Tour and prepare for the London Olympics in 2012. www.edwinaalexander.com

PARLANTI ROMA has over 35 years experience in making leather footwear. The company is still family run and the boots made by hand using high quality materials, innovation and Italian style. The brand is the worlds top producer of custom made riding boots used by the worlds top riders. The boots are made to order in about six to eight weeks, of the finest quality leather. All aspects are personalised, and the rider can choose the colour, and have the boots decorated as they choose. For example with national flag, sponsor logo, Swarovski crystals or any other design within reason. Parlanti Roma offers personalised service and on-going customer care should boots require repair or adjustment postsale. Parlanti Passion is a new product line, offering ready-to-wear riding boots which are handmade and produced from the same factory but with standardised elements and materials. Thus creating an entry level riding boot for the aspirant Parlanti Roma rider. Parlanti is a unique riding boot maker able to innovate and combine traditional skills with cutting edge technology and fashion in order to create a premium finished product, with style, elegance and 100% Made in Italy

KEP ITALIA is the leader in the top-of the-line range of helmets and is at the cutting edge of technological innovation and protection. In addition to its aesthetic quality, Kep helmets are superior in its ultra-light design, quality of safety and construction as compared to any other helmet. Kep Italia helmets comply with the high safety requirements of the following standards: CE & SEI-ASTM safety rules and its manufacturing processes are ISO 9004-2000 certified. Each model is developed from concepts of optimizing physical performance while utilizing select materials that produce timeless ride-holding and immeasurable comfort for the wearer, with the patented Air Control System of ventilation developed by Kep Italia. Founded by the passion of its creator Lelia Polini, Kep Italia still produces its helmets at Grumello del Monte (Bergamo) in Italy and helmets are shipped to over 20 countries. Quality, passion and innovation have decreed the success of Kep Italia helmets, the most safe, elegant and irreplaceable friends in the equestrian sport, as: superior helmets. The helmets are available for all equestrian disciplines: jumping, dressage, crosscountry, polo, endurance, horse racing and horse riding in general and can also be personalized.

ACTION CLASS is the leading, dynamic, flexible designer and manufacturer of furniture and luxury interiors for stables, club houses and dedicated spaces where professional riders or just enthusiasts expect functionality together with a refined quality and sophisticated style. Our philosophy relies on the customers needs and demands to be exhaustively fulfilled. The products design customization is our strength against our standard catalogue, which offer a broad and wide range of exclusive items. Large variety of woods types, paintings and hardware configurations enable our Customers to create and organize their spaces according to their desires and riding features: every masterpiece is absolutely unique and stands alone from any other creation. www.actionclass.it

CAVALLERIA TOSCANA produces high quality equestrian clothing mainly for show jumping, polo, endurance and dressage. The brand is avantgarde, not only within the design of its clothes but most importantly in technical terms. Significant research and development is invested in every piece realised to create fabrics, techniques and innovations within all their products to ensure maximum performance for the rider and horse alike. Examples of past innovations include a riding jacket with integrated back protection, thermal inserts within the clothing strategically placed to ensure the riders muscles are constantly warm for optimum physical performance, not to mention the basic elements of their riding jackets such as anti-bacterial, breathable lining, hidden expanding inserts to ensure elegant and maximised mobility while ensuring the rider is always dry and comfortable. Launched in 2008, Cavalleria Toscana has also already made a name for itself in the fashion world, with a Palazzo Pitti fashion award already under its belt and over 150 fashion stores in Italy featuring the brand.

FOR FURTHER INFORMATION OF THE BRANDS AND ABOUT THIS PRESS RELEASE, PLEASE DO NOT HESITATE TO CONTACT: KATRINA BIGNASCA Katrina@showjumpinfo.com Mobile: +66 8890 4261 or +39 334 194 3144

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