INTRODUCTION TO CORPORATE COMMUNICATION JMD 2123

CORPORATE COMMUNICATION OF TELEKOM MALAYSIA BERHAD

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STUDENT: MATRIC NUMBER MOHD AZWAN NIZAM B AZMI MUHAMMAD FAISAL BIN MAHAMUD MUHAMMAD MUSTAQEEM BIN MOHD ANUAR NADIA NATASHA BT ROSLAN MUHD SYAZWAN BIN ABD RAZAK MOHD ADHAM BIN MD DON 3073004921 3073014921 3073010301 3073003381 3073000821 3073005131

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COMPANYS PROFILE OF TELEKOM MALAYSIA BERHAD

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ORGANIZATION STRUCTURE GROUP CORPORATE COMMUNICATIONS

S Dato Zam GROUP CEO

Mariam Bevi Batcha Vice President GCC

Executive Secretary

External Communications

Media Management

Internal Communications

Corporate Social Responsibility

Strategic PR/ Planning

Manager GCC 1

Manager GCC 2

Manager GCC 3

Manager GCC 5

Manager GCC 4

Manager GCC 6

Assistant Manager 1 Assistant Manager 2

Assistant Manager 3 Assistant Manager 4

Assistant Manager 5 Assistant Manager 6

Assistant Manager 7 Assistant Manager 8

Assistant Manager 9 Clerk 1 Assistant Manager 10 Clerk 2

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EXTERNAL RELATIONS / PUBLICATIONS

Mgr. GCC 1 Firdaus AM 1 2 Vaca Zety nt

FUNCTIONS

Manage and maintain relationships with external stakeholders

RESPONSIBILITIES

Enhance corporate relations with relevant ministries / authorities / regulatory bodies Coordinate the purchase of calendars, diaries and festive cards / gifts Coordinate the production of TM Annual Report Handle customer complaints that come through the website Manage visit by external groups to Menara TM 4/21/12

CORPORATE SOCIAL RESPONSIBILITY

Mgr. GCC 2 Wati AM 3 Syarfina

FUNCTIONS

Manage donation / sponsorship requests and TMs CSR activities

RESPONSIBILITIES

Evaluate donation / sponsorship requests received, perform costbenefit and assessment

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INTERNAL COMMUNICATIONS

Mgr. GCC 4 Laila

AM 4 Nasri

Mgr. GCC 3 Mohd AM 5 Asril Yazm in FUNCTIONS

AM 6 Diana

AM 7 Alya

Facilitates internal communication for TM

RESPONSIBILITIES

Disseminating messages to the staff via face-to-face, printed and electronic platforms Handles production of various internal communication tools Organise and drive internal communication campaign Draft Group CEOs messages to staff, speeches, stories/news for internal publication Conduct communication audit

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EXTERNAL COMMUNICATIONS / MEDIA MANAGEMENT

AM 10 Vaca nt Manage all communication to the media and enhance relationship with the
media
RESPONSIBILITIES

Mgr. GCC 6 Asma

Mgr. GCC 5 Yogeswa AM 8 ri AM 9 Azni Shabi FUNCTIONS na

Profile the Company and its spokespersons Draft news releases and responses to the media Manage Press Conferences / media briefing / interviews Prepare Q&A / talking points Organise rapport building activities with the media Perform media analysis

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STRATEGIC PR / PLANNING

Mgr. GCC 7 Norlaili AM 12 AM 11 Vacant Norhaini Clerk 1 Mahdzu ra FUNCTIONS

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Clerk 2 Thangai ah

Admin Manage office maintenance (rental equipment & fixtures and fittings, stationery inventory management, office renovation etc) HR Facilitate training assessment and nomination, MAPS computation, 360 assessment, staff inventory Finance BP submission- annual & mid-year review, PO issuance, payment requisition, maintaining asset register

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SECRETAR Y

VP GCC Maria Secretary Salmiah Secret ary, Manage OPEX effectively GMs claim - T&T - Car Ownership facilites - Corporate Card GCC 1 Entertainment - Club

Quality and speed (in communicating feedback and delivering deliverables) - Distribution of cards, gift, diaries & calendars Proactive media management - Networking with Media (eg contact person : secretaries of major media houses' editors) Setting up appt, mtg & interview -plan ahead -to book the venue Updating the GM s contact To carry out the HR matter as requested Manage incoming & outgoing docs & calls -recording -sorting

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7 GOAL OF INTERNAL COMMUNICATION

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Corporate Social Responsibility

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CONCLUSION
From our opinion, this project should be continue to make student more understand and learn more about the company profile, vision and their goal in increase their company quality and reach the target such as their charity services, promotion and benefit for use their services, this project also can be use by student for their references in future. This assignment alsoprovides us the knowledge about the company profile such as the Telekom Malaysia(TM) Berhad. Our group get to know the organizational structure from the Managing Director to the lower department. In our review about TM, we think that the Corporate Service Responsibility should be continued. The Telekom Malaysia(TM) Berhad should done this project for more often because almost all of the Malaysian is using their service and then company is getting the profit non-stop. We also think that this CSR project at school should be continued to make student easier to make them easy to understandthe e-Learning. This project also can upgrade their facility. This project helps community to build relationship between staff and community. The TM Group Corporate Communication (GCC) had many department and staff, but for large company, TM should add a ot of staff or employee to sustain the toughest of TMs structure. Finally, we are so impressive withthese projects that add our knowledge and our knowing capacity about big company like TM.

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