The masthead is bold and red. Its is the largest text on the front cover.

This signifies confidence and importance. The colour red connotates power, implying that the magazine is successful. This is effective as the target audience assume the content is trustworthy and interesting in order to be successful. The red also connotes danger. This indicates the magazine is different and off the wall. It also implies that they take music to a more competitive and serious level.
The smaller sell lines are all in black and white. The black signifies style and sophistication, this is effective as it makes the magazine seem more stylish and implies the detail are of greater quality. The white connotates simplicity and youth. Implying that the target audience are those of a younger age group and also indicates that the content does not use formal or complicated language. They are highlighted in red and yellow which are the obvious themed colours for this front cover, these colours help to make the front cover look busier and more interesting as there is a lot to read. The sell lines also use language such as exclusive and New, this makes the target audience feel special as they are the first to find out specific information. This makes the magazine more appealing.

Similar Product Research Front Cover The plug/secondary image is a taster of what else is inside the audience. It makes the front cover look busier, indicating the magazine is worthy of its price. It also allows the audience to acknowledge whether there is anything else in the magazine that interests them. Also, this image works as a bribe. The bold and capital FREE makes the reader feel they are getting more for their money. And instantly makes the magazine more appealing to the reader. The main image is a medium long shot of five people. This is obviously Bombay Bicycle Club, judging by the main sell line. Therefore, this will instantly appeal to the target audience, who will be people interested in this particular band. The band members are organised in a way that all of their faces can be seen. They look serious and are all looking into the camera. This is effective as it engages eye contact with the audience, drawing them to the magazine.

The price is 2.40. It is small and underneath the masthead. This is quite expensive for a magazine, but appropriate for a middle social class. People who will be able to afford this will have to be those with money, but is not unreasonable as it is still affordable for those who are of a young age group with a part time job.

The main sell line is in a large, bold, slightly italic font and is bright yellow. This is effective as it grasps the audiences attention, drawing an instant attraction to the magazine. The yellow is used as it signifies confidence and positivity, therefore gives the magazine an overall appealing tone.

Similar product research front cover 2 The Masthead is large, 3D, bold and bright. This stands out against the dark background behind it. The red has connotations for power and confidence, implying the magazine is sure and trustworthy when it comes to its content and also implies the magazine is successful. This is effective as it will appeal to the target audience because of its positive tone. The yellow signifies positivity and happiness. This makes the magazine appropriate for uses and gratifications theory escapism. The BM is initials for the name of the magazine Black Music, implying the music inside will be by black artists and from the black culture, for example reggae. This title is also effective as it compliments the main sell line, as BM could stand for Bob Marley.

The main sell line is in a bold cream colour. Therefore differentiates from the house style, making it clear that this is the main sell line. The Bob Marley is the largest text, and is placed directly next to the masthead, making it clear what its hidden representation is.
The price is not expensive, this indicated the magazine is aimed at a lower social class. Highlighting that the content will be using language appropriate for people within that social class. However, this magazine is discussing music artists from an older generation, implying that the readers will be of an older age group. The main image is of Bob Marley. This compliments the main sell line and also the Masthead. It is a close up of his face, looking to the left. It looks as if it is an old photo. This will instantly appeal to the target audience as they will know who he is and feel the magazine is worth buying because of his legendary mark on musical history when it comes to reggae. Although there is not many sell lines, the magazine doesn't look particularly busy, but they use language in a way that makes the reader feel the magazine is worth the price. The Free does this in a subtle way, making the reader feel that the magazine is fun and interesting.

The smaller sell lines are arranged in a way that implies that the main image is more important than anything else, as they are quite small and have less overpowering fonts. Two are in red and yellow, this is in theme with the magazines masthead and general house style. However, one is blue and black. This draws the readers attention to it, because it stands out and doesn't fit in with the theme. The word plus makes the reader feel they are getting more for their money, as there is a lot inside.

The masthead is big and bold. It is across the top. It is the largest text on the page and it is clear that it is the masthead. The light pink signifies this issue of Vibe might appeal more to females. This might be because the main article is following a female artist. But the light pink therefore automatically appeals to a female audience, as males will look for darker colours and more masculine layouts. It is behind the cover model, indicating the dominance of the magazine is being overpowered by this artist, making readers interested to see who the article is about, as they must be powerful.

Similar product research front cover 3 The main sell line has been given a 3D effect, in order to make it stand out and to make it obvious it is the main article. This is different to other magazines as the main sell line is usually made a lot larger than others. However this one has taken a more subtle attempt in order to conform to the simple and sophisticated style. They have used the colours blue and black to signify style and success. The main image is of Janet Jackson, with a camera. The mise en scene of this photo has been arranged in a way that makes her look cool, fashionable and confident. She has her hip angled to the side . She is looking directly into the camera, drawing eye contact with the audience. She has her hand tucked into her belt, signifying sexuality. This is an interesting front image as she is holding a camera. This compliments the sell line A history of Hip Hop paparazzi. The fact she is female indicates the target audience is probably female also, as she is a famous music artist that women will aspire to be like. However, the sexuality of the photo might also appeal to men.

The smaller sell lines conform to the house style of pale pink and blue. Both colours create a positive tone to the magazine, as the light, bright blue commutates happiness, simplicity and calmness. They are written in capitals to highlight that although they are not the main articles, they still hold importance and interest from the target audience. They are arranged in column form in order to keep the front cover easy to read and not too cluttered and busy.

The magazine uses language that makes the reader feel they are the first to get the gossip on particular artists and makes them feel special. This includes language such as first ever and limited edition which contribute towards making this issue seem exclusive.

This content page is using the colour scheme of orange and black. This could be because black signifies sophistication and style and the orange has connotations of excitement and passion, which could represent NMEs passion for music. They have used a clear layout with the use of columns. They have clearly written the numbers next to each article description. This is to make it easy for the target audience to read and understand. It is clear they have tried to keep this particular contents page uncluttered, however have still successfully made the magazine look worth its money with the amount of detail that has been carefully placed on the page. The band index is pointed out clearly with capital, bold lettering. This reminds the reader that the genre of the magazine is music. And also makes the magazine easier to read, as they do not have to search through the whole magazine to find the band they are looking for. It also makes the magazine look worthy of its price, as it highlights how much information is inside. The subscription details are written in yellow against a black box. They are written in bold capital letters. This is so they stand out from the other details about the content of the magazine. It is also so the reader is drawn to look at it. They do not use new media to subscribe, for example on face book. They use the internet which is the most popular option. There is also a picture of this weeks front cover, which is shown to follow the colour scheme of orange and black, implying the contents page also conforms to the house style

Similar Product Research Contents number 1

The title is the largest text on the page and is clear and bold. It follows the colour scheme of black and orange. NME is highlighted in orange in order to indicate that is the title of the actual magazine. Rather than the normal Contents, it says THIS WEEK this informs the target audience this magazine is produced weekly, subconsciously telling the audience if they enjoy reading it, that it will be released again next week. There are five different categories, all written in a bold, white font and put against a black background. They are written in a larger font than the actual details about the magazine. This is in order to make it easy for the target audience to find what they are looking for. Because there are so many categories, it makes the magazine look more interesting and successful as they are able to see how much is involved in this one issue. There is only one photo on this contents page, which is unusual as they usually have a lot of photos to make it look like there is a lot involved in the issue. However, in this particular contents page there is a lot of writing and categories, therefore one photo is appropriate. It is a photo that is to do with the mini article underneath. This is used as a bit of a taster, giving the audience an idea of the type of gossip that will be inside. Also, gives the reader a chance to see what language is used and how it is used, e.g. If its formal or informal. Therefore the reader can decide whether its the type of magazine they want to read.

There is an editors note, with a photo of the front cover of a Kerrang magazine. This implies that within the editors note there will be details about subscribing to the magazine. The editors note is an effective way to persuade the target audience to do so as they feel the magazine is more personal and direct, as the editor has taken their time to write a personal message to those who purchase the magazine. The editors note makes the reader feel more special and appreciated for buying the magazine. There is a quote from a band member from Metallica, this implies there is an article about them inside in which it has come from. It is a funny quote, as is written quite large so the audience can see it. This is in order to give the magazine a light-hearted and humorous tone, making it look like a fun magazine to buy, making it instantly more appealing to the target audience.

Similar Product Research Contents Page 2

The title of the contents page is in Bold yellow writing. The colour yellow has connotations of happiness and positivity. This instantly makes the content of this magazine seem more reliable, therefore making the magazine more worthy of its money. It does not have the title of the magazine on this contents page, however does follow the same colour scheme (yellow black and white) as the front cover. The issue number and date is written underneath the title of this page. This makes the reader aware of how popular and successful the magazine is, judging by how many issues its sold, therefore making it more appealing to read, as they feel it must be good. The categories of the magazine are written in yellow with a black box behind them. This makes them stand out from the page, and instantly draws the readers attention as they stand out clearly against the white/grey background. There are nine categories, which makes the magazine look worthy for its money as it obviously has a lot of content on more than just one subject. It also makes it easier for the reader to see what they want to read and find it quick and easily.

There are lots of photos on this contents page, mainly because there is very little writing about the content, so in order to make the page look busy, informative and worth its price, the layout revolves around lots of photographs. There is one photo larger than the others . It is a close up of a man looking to the right. Written above is a description/caption of the photo and a page number highlighted in yellow with a black box, matching the categories names design. This indicated that this photo is of an important artist in this issue, possibly an artist from the front cover. If not it implies its an important article. There are six photos, all captioned with page numbers, this is if the reader prefers to visually decide which article they want to read, rather than reading.

Similar Product Research Contents page 3 There are lots of photos scattered along the page. Each one has a caption, describing whats inside. There is no page number next to the photos, which means the reader will have to be familiar with the artists shown, in order to recognise what article each photo is with. This indicates the target audience is those with a deeper knowledge on music artists, their appearance and who they are, in order to be able to use this contents page effectively.

The contents page for Mojo is very plain and simple. There is no title saying Contents, just the name of the magazine. It is written in bold black capitals, in a clear font that separates each letter neatly. This gives the magazine a sophisticated and elegant style. The colour scheme of this magazine is black, red and gold. The black signifies the simplistic style they have gone for. The red connotates the love this magazine has for music, highlighting the passion. And the gold signifies the classy and elegant side of the magazine.

At the bottom of the page, are three photos of people of interest and descriptions of why they are in this months issue of Mojo. This makes the reader feel there is more in the magazine, therefore it is worth the money. It also says This months, this is written in order to inform the audience that this magazine is released on a monthly basis, in which they are aware when to buy the next one, if this one appeals to their interests.

There are only three categories on this contents page (written in column form), but underneath each one is a significant amount of detail. The categories themselves are in capital letters and are in red . This is because it is an eye catching colour and will draw the readers attention to these headings, making it obvious where they need to look to decide on what page they want to look at. Underneath is the details. The actual subject is written in bold, black, capital letters, in a large font, and next to each topic is a description of what the reader can expect to find. This is effective as it organises the page in way that is easy to understand and fast to use.

The title of this article is Make sure you stay ahead of the pack!. This is written in huge, bold letters and takes up almost one page. It follows the house style of pink, white and black. The make sure is in black, outlined in light pink. This is in order to grasp the readers attention, as it is an imperative, ordering the reader to do something, therefore instantly draws attention. The subheading is in a larger font, it is not too bold though as the title is bold and takes up a lot of the page. The point of the subheading is to give the reader a quick idea of what the article is talking about and also promotes Channel 4, indicating this is where the programmes on the website come from. The article is written in black font and is in the form of columns, there are also paragraphs, this makes the article easier to read and understand. The reader can read the article and understand it without having to take in too much information at once. The beginning of the article has a capital I this is so the reader knows where the article starts, as the columns are level to each other, it also makes the article look busier.

Double page spread 2 analysis

The name of the website being talked about is written in bold, large, lit up letters. The effect of this is it makes the website look as though there has been a lot of money spent on it, therefore the reader is intrigued to find out what it is about. It takes up almost the whole page, therefore implies it is the most important thing on the page. Its bright yellow writing makes it stand out against the black background, drawing the readers attention to it before even reading the title, therefore the reader knows what the article is about. In the corner is Heat Promotion. This is the name of the magazine (in red, following its original design) and underneath is promotion in white capital letters. This implies to the reader what type of article this is, and what the reader can expect to be reading about. The use of the title of the magazine reminds the reader what magazine this article has come from.

The website is in bold black writing and is highlighted in yellow. This is because the article is about a website, therefore this is an important piece of information. It is placed underneath the anchors, as it implies that is where the reader can find those photos/videos.
The main image is of women leaning over cars. Their seductive poses will appeal to men, however, the cars they are leaning over are known to be female cars and have butterflies on them. This indicates this website is aimed at women. The pink bordering of the text also appeals to women, as the colour as connotations of female interests. Therefore the target audience for this article is women.

There are anchors at the bottom of the page, in the design of a film strip. They are there in order to give the reader a taster of what the website involves. They make the page more interesting and busy, as they are all taken on location. They are different range of shots. Three are close ups, another one is a medium long shot, another is a medium close up. The variety of shots, make it more interesting and appealing to look at.

The black and white images at the top of the page are of the artist, posing in different positions. This is effective as they make the main image stand out even more because they contrast against the bright red. This is and interesting layout, as it isnt common. This instantly makes the page more appealing to look at as the artist looks attractive and fun, implying the article is an interesting read.

Main image is large and in colour. The colour red connotates danger and lust, this implies that her music is risky and different. The eye-catching red draws the readers attention to this main image as it stands out in comparison to the plain white background. The mise-en-scene is used here to make her look rebellious and young. Her outfit is bright and wild, implying her music is out there and that she is an interesting g character to read about, making the article to read about. It is a full body long shot, allowing the reader to see the whole artist. It has been taken in a studio as the background is clear. The black lines separate the smaller photos from the main image and the actual article. It makes the page look interesting, as it implies that photos are there to replace a title. Making this article different from other double page spreads.

Double page spread analysis. There is a heading of Volume Now this is implying that the topic of this article is music. The Now is written in bright blue, similar to the subheading of the article. This is effective as it creates a pattern, making the page more interesting as the bright blue contrasts against the white background.

The subheading is written in grey in order to conform to the house style of black and white, however her name is written is bright blue, this saves the reader having to read through the whole article in order to find out who it is about, in case they did not recognise the artist from the photos. It is in bold, large writing, signifying it is not part of the article, but a description of it.

The footer is written here, as the page number is clearly written in bold black, keeping to the house style. The title of the magazine is also written here, Vibe. This is to make the reader aware what magazine produced this article.

The article is written in clear columns. It also has paragraphing in order to make it clear for the reader to read. This is also written in this form as it makes large amounts of text easier to take in, the reader is given clear paragraphs so that its not too much information at once.

The pull quote is in bold black writing, it is in a larger font than the actual article font, and is positioned in a way that makes it look as if it is a caption to the main image. This is effective as the reader instantly assumes that this quote is something said by the main artist. The purpose of this is so that the audience can read it as a bit of a taster, to get an idea for what the article will be about. It also signifies that the article involves an interview, therefore implies that the magazine is successful in order to have had an interview with Solange Knowles.