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Digital Renewal: Addressing Transformational Challenges and the Monetization Conundrum

Digital Renewal: Addressing Transformational Challenges and the Monetization Conundrum

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Published by CapgeminiTME
Digital Renewal: Addressing Transformational Challenges and the Monetization Conundrum 1
The Telecom, Media & Entertainment (TME) industry faces a series of challenges both in growing the top line by finding new sources of revenue growth and also increasing operational efficiency to enhance margins. These challenges, while not new, are increasing as a result of the continually evolving consumer demand, rapid technology developments, new business models, and increasing competition. The rise in data usage, fuelled by the proliferation of mobile devices such as smartphones and tablets, is exerting tremendous strain on the network of operators. In addition there is the challenge of operators to effectively monetize this rapidly growing data traffic. New business models and non-traditional competitors are also increasing competition in the industry. In order to effectively tackle these transformational challenges, telecom players have adopted a number of diverse measures aimed at renewing customer relationships, network infrastructure, operations, IT systems, and product management. We have assessed these responses here calling it Digital Renewal.
Digital Renewal: Addressing Transformational Challenges and the Monetization Conundrum 1
The Telecom, Media & Entertainment (TME) industry faces a series of challenges both in growing the top line by finding new sources of revenue growth and also increasing operational efficiency to enhance margins. These challenges, while not new, are increasing as a result of the continually evolving consumer demand, rapid technology developments, new business models, and increasing competition. The rise in data usage, fuelled by the proliferation of mobile devices such as smartphones and tablets, is exerting tremendous strain on the network of operators. In addition there is the challenge of operators to effectively monetize this rapidly growing data traffic. New business models and non-traditional competitors are also increasing competition in the industry. In order to effectively tackle these transformational challenges, telecom players have adopted a number of diverse measures aimed at renewing customer relationships, network infrastructure, operations, IT systems, and product management. We have assessed these responses here calling it Digital Renewal.

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Published by: CapgeminiTME on Oct 03, 2011
Copyright:Attribution Non-commercial

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Telecom, Media & Entertainment
the way we see it
9
Digital Renewal: Addressing Transformational Challenges and the Monetization Conundrum
Digital Renewal
 Addressing TransformationalChallenges and the MonetizationConundrum
Telecom & Media InsightsIssue 60
 
10
 
Contents
1 Abstract 12 Introduction 2
3 Digital Renewal: Key Priorities for TME Players
4Customer Relationship RenewalProduct Renewal 7Infrastructure Renewal 8IT Renewal 9Operational Renewal 10 
 
Telecom, Media & Entertainment
the way we see it
1
Digital Renewal: Addressing Transformational Challenges and the Monetization Conundrum
The Telecom, Media & Entertainment (TME) industry aces a series o challengesboth in growing the top line by nding new sources o revenue growth andalso increasing operational eciency to enhance margins. These challenges,while not new, are increasing as a result o the continually evolving consumerdemand, rapid technology developments, new business models, and increasingcompetition. The rise in data usage, uelled by the prolieration o mobile devicessuch as smartphones and tablets, is exerting tremendous strain on the network o operators. In addition there is the challenge o operators to eectively monetizethis rapidly growing data trac. New business models and non-traditionalcompetitors are also increasing competition in the industry. In order to eectivelytackle these transormational challenges, telecom players have adopted anumber o diverse measures aimed at renewing customer relationships, networkinrastructure, operations, IT systems, and product management. We have assessedthese responses here calling it Digital Renewal.
1 Abstract

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