PRESS RELEASE

FOR IMMEDIATE RELEASE

DDB VIETNAM STEPS UP AS MARKETING SOLUTIONS AGENCY

23 FEBRUARY 2016 | HCMC, VIETNAM

DDB Asia has announced its plans to partner with Vietnam Trade Alliance (VTA) in a
game-changing move to transform DDB Vietnam from a creative shop into a
marketing solutions agency. Walter Blocker will head up DDB Vietnam as Chairman
to tap into the countrys growth in e-commerce.

FOR IMMEDIATE RELEASE

Under Walter Blocker, DDB Vietnam will offer marketing solutions in digital, ecommerce, shopper marketing, data mining and brand management. It will work
closely with DDBs regional hub office in Singapore, especially with Tribal
Worldwide Singapores team of digital technologists and TracyLockes team of
shopper marketing experts.
Our clients in Vietnam are looking for serious marketing solutions, not just pretty
ads. It makes sense for our DDB Vietnam office to tap into Singapore. After all, what
good is innovation if its not applied for clients? We are pleased to have Walter
leading the charge to do great work for big clients, said David Tang, CEO of DDB
Asia.
Walter Blocker is Chairman and CEO of Vietnam Trade Alliance, with offices in five
cities within Vietnam. A long-time resident, Walter has been based in Vietnam since
1995. He has served three terms as Chairman of the American Chamber of
Commerce in Vietnam and is Chairman ex-officio of the Asia Pacific Council of
American Chambers, which represents 10,000 American companies in 19 countries
throughout Asia.
I am truly excited to be a part of DDB, which is pushing the frontiers of new
economy marketing and e-commerce. We share the same views about using
creativity for business impact. I know our DDB Vietnam team and operations will
plug into the regional strength of DDB and I look forward to the results. Our clients
will gain strongly from this, added Walter.
DDB Asia has also appointed Peter Cheung to the position of Business & Planning
Director based in the Singapore hub office, to help drive DDB Vietnam growth. This
reflects yet another move by DDB Asia to strengthen its hub-and-spokes operating
model under new CEO David Tang. The DDB Singapore hub is expected to lend its
expertise and support to local DDB offices across Asia.

The appointments are effective immediately.

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About DDB Asia

DDB Asia is one of the biggest marketing agency networks in Asia, which includes DDB (advertising), Tribal
Worldwide (digital), Track (e-commerce), TracyLocke (shopper marketing) and DDB Remedy (healthcare). DDB
Asia has 16 offices in the region and is part of the DDB Worldwide Communications network and Omnicom Group.

MEDIA CONTACTS:
Kate Neill
Director of Regional Communications, DDB Group Asia Pacific
Kate.neill@asiapac.ddb.com
Tel +852 9834 9674
Angela Tan
Marketing Director, DDB Asia
Angela.tan@sg.ddb.com
Tel: +65 6671 4495