PRESS RELEASE

FOR IMMEDIATE RELEASE

DDB Worldwide Announces The Phyllis Project

January 26, 2017 | New York, NY

DDB Worldwide, part of Omnicom Group (NYSE: OMC), today announced the launch of
The Phyllis Project, a new global creative initiative that is committed to increasing the
number of female creative leaders in every region of the network in 2017. The project is
named after the legendary Phyllis Robinson, DDB Worldwides first copywriter and the
first female copy chief in U.S. history. Spearheaded by Amir Kassaei, Chief Creative
Officer of DDB Worldwide, The Phyllis Project recognizes the significant role women
played in igniting the creative revolution and the need for gender equality in our
creative leadership today.
Kassaei commented, Phyllis broke every rule and opened doors for many women (and
men) who followed. She promoted an atmosphere of creative freedom, where people
had the opportunity to take chances and make bold moves, where people listened to
the opinions of others even when they were nothing like their own, and every idea was
welcome and considered.
In its inaugural year, The Phyllis Project has selected 12 rising female stars at DDB who
are poised to be among the industrys next generation of creative leaders for
professional development; the project consists of the following four key components:

A customized global mentorship program and personalized career development

plan by DDB Worldwide management
Assignments on global pitches and client briefs for DDB Worldwides top global
clients
Invitations to attend prominent industry events, including the Cannes
International Festival of Creativity
Guaranteed enrollment in DDB Worldwides leadership training programs and
customized seminars developed with external partner The 3% Movement from
workshops on media skills to making the successful transition from creative to
creative leader

DDB Worldwides Global Creative Council has selected women from 12 different offices
in nine countries across the network, including: DDB Brazil, DDB Mudra Mumbai, DDB
New Zealand, DDB Paris, DDB Dsseldorf, DDB Berlin, DDB South Africa, Alma DDB
Miami, DDB Spain, Tribal Toronto, DDB New York and DDB Chicago.
Kassaei continued, We take development of our next-generation talent rather seriously
and have committed to ensuring that our top creative women around the world are
offered all the opportunities they deserve to further their careers.

To learn more about The Phyllis Project, read Lemon2020 Issue 62.
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About DDB
DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks.
DDB has been named Agency of the Year numerous times by the Cannes International Festival of Creativity and the
industry's leading advertising publications and awards shows. The Gunn Report has listed DDB as one of the Top 3
Global Networks for 12 of the last 15 years. The agency's clients include Volkswagen, McDonald's, Unilever, Mars,
Johnson & Johnson, and Exxon Mobil, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries
with its flagship office in New York, NY.
ABOUT OMNICOM
Omnicom Group Inc. (NYSE OMC) is a leading global marketing and corporate communications company. Omnicoms
branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public relations and other specialty communications services to
over 5,000 clients in more than 100 countries.
CONTACT:
Christie Giera
Director of Agency Communications, DDB Worldwide
Email: christie.giera@ddb.com
Phone: 212-415-2186