The Sales Ville

You succeed, we succeed.

BUSINESS PLAN

Name: Treasure Iyoha

Business Address: Ice road, Edo innovation hub, Benin City, Edo State.
Email: Thesalesville@gmail.com
Phone: 07031466033
Slogan: You succeed, we succeed
 Table of Contents
Executive Summary ........................................................................................ 3
1. Introduction ................................................................................................. 4
3. Industry and Market Analysis: .................................................................... 7
4. Competition ................................................................................................ 8
5. SWOT Analysis............................................................................................ 10
6. Operations Plan ........................................................................................ 11
8. Management ............................................................................................ 13
9. Financial Plan ............................................................................................ 14
Projected Profit and Loss for 1 year ............................................................ 15
Executive Summary
The Sales Ville is a dynamic digital marketing agency and brand-building
firm dedicated to transforming the growth trajectory of Small and
Medium Enterprises (SMEs), with a particular focus on women-led
businesses. As a specialized agency, we bring a unique blend of
expertise, innovation, and personalized service to help our clients
achieve their digital marketing and branding goals.

We operate in the service sector of the economy, specifically in the

business support and consulting service industry. The Latest industry
report has revealed that digital advertising in Nigeria was valued at
N81.2 billion in 2022 with a projection that it will rise further this year as
online advertising in Nigeria is forecast to generate 133 million U.S. dollars
in revenue.

Our vision at The Sales Ville is to be at the forefront of transforming the

business landscape by empowering women-led Small and Medium
Enterprises (SMEs) through the strategic application of digital marketing
and brand-building. Simultaneously, we aspire to cultivate a new
generation of digitally skilled young individuals, equipping them for both
national and global opportunities.

We have a team of seasoned experts in the field of digital literacy and

digital advertising, this ensures that our clients receive the best service
possible. Our workforce made up of diverse people with different sets of
skills, allows us to offer a wide range of specialized services, tailored to
our client's needs. We prioritize client satisfaction.

We are dedicated to staying at the top of the latest industry and

technological trends and continue improving our services to provide
clients with top-notch solutions.

Over the years, we have built and solidified our client base, achieved
revenue growth, and expanded our team.

The Financial section shows our conservative estimation of revenue and

expenditure for the next 1 year with our annual revenue crossing NGN 9
million and net profit crossing NGN 3 million.
1. Introduction

Overview
The Sales Ville is a dynamic digital marketing agency and brand-building
firm dedicated to transforming the growth trajectory of Small and
Medium Enterprises (SMEs), with a particular focus on women-led
businesses. As a specialized agency, we bring a unique blend of
expertise, innovation, and personalized service to help our clients
achieve their digital marketing and branding goals.

Current operations

Digital marketing training: our team comprises top-notch professionals,

who assist and render services to our clients including training and
mentorship on various digital tools, internships for young entrepreneurs,
and training on how to do online advertisements. We have successfully
built brands and created digital awareness for businesses.

Social media management: using social media, we have excelled in

creating and developing brands and businesses from scratch, We
create engaging content, train, and mentor on digital tools, and run
targeted ad campaigns. Our efforts have boosted brand visibility,
engagement, and conversion rates for our clients.

We've garnered positive feedback and testimonials from our clients,

which reflect their satisfaction with our services. Many of our clients have
reported great improvements in their business visibility and social media
presence. In addition, our client base has steadily grown over the past
year, and we've successfully retained long-term partnerships with several
businesses, demonstrating our value and reliability.

The progress made so far has motivated us to take the steps in our
business journey. To continue our growth and better serve our clients, we
recognize the need for expansion and further scale our digital marketing
and rand-building teams to accommodate new clients and expand our
service offerings. We also aim to enter new markets and industries,
leveraging our experience and expertise to diversify our client portfolio.

Vision Statement:
Our vision at The Sales Ville is to be at the forefront of transforming the
business landscape by empowering women-led Small and Medium
Enterprises (SMEs) through the strategic application of digital marketing
and brand-building. Simultaneously, we aspire to cultivate a new
generation of digitally skilled young individuals, equipping them for both
national and global opportunities.

Mission statement:
At The Sales Ville, our mission is clear - to empower women-led SMEs by
leveraging the power of digital marketing and strategic brand-building.
As well as equipping young people with profitable digital skills that
empowers them for national and global opportunities

Objectives:
Our objective for the next 12 months includes;
• To acquire and retain a minimum of 50 new women-led SME clients within
the next year, achieving a 20% increase in revenue.
• Increase the client satisfaction rate to 90%.
• Create a strong online presence that can attract potential clients.
• Increases efficiency and improves the client experience.
• Invest in employee training.
• Acquire 15 new clients by next quarter
• To train and empower 100 young individuals with profitable digital skills
over the next two years, fostering employment and entrepreneurship
opportunities.
• To establish The Sales Ville as a thought leader in digital marketing for
women-led SMEs, resulting in at least five speaking engagements at
industry events and a 30% increase in website traffic.
• To achieve sustainable financial growth with a focus on profitability,
maintaining a minimum 15% net profit margin in the next one year.

The Value Proposition:

At The Sales Ville, we specialize in transforming businesses into powerful
brands while nurturing the digital leaders of tomorrow. Our unique value
proposition revolves around the fusion of expertise, innovation, and
empowerment, ensuring that our clients and the next generation of
digital talents are poised for unprecedented success.
2. The Product/Service:
Our services at The Sales Ville is targeted at helping small and medium-
sized enterprise, especially women-led businesses to succeed using
digital tools, digital platform, and the internet. Our services include:

• Training and Mentorship

• Social media management
• Digital marketing training
• Online advertisement
• Content marketing
• In-person consultation
• Marketing strategy
• Mentorship and internship for young people
3. Industry and Market Analysis:
1. Industry or Sector:
The Sales Ville operates in the digital marketing and brand-building
industry, catering primarily to small and medium enterprises (SMEs), with
a specific focus on women-led businesses.

High demand for digital marketing services due to the increasing

importance of online presence and e-commerce. Rapidly evolving
technologies and trends in digital marketing. Lower entry barriers
compared to traditional advertising, making it accessible to SMEs. A
diverse client base with varying needs and budgets.

Government initiatives include providing grants or subsidies to SMEs for

digital marketing services. Promoting entrepreneurship among women
and supporting women-led businesses. Encouraging the adoption of
digital technologies through training programs and tax incentives.

The Sales Ville primarily serves small and medium enterprises, with a
specific emphasis on women-led businesses across various industries.

Major players in the digital marketing and brand-building industry

include established agencies, freelancers, and tech companies offering
marketing solutions.

The latest industry report has revealed that digital advertising in Nigeria
was valued at N81.2 billion in 2022 with a projection that it will rise further
this year as online advertising in Nigeria is forecast to generate 133 million
U.S. dollars in revenue.

Market Segments:
Segments of the digital marketing and advertising industry include small
and medium-scale enterprises (SMEs), women-led businesses and young
entrepreneurs. This niche allows the agency to provide personalized and
strategic marketing solutions to this demographic.

The digital marketing industry is poised for continued growth as

businesses increasingly rely on digital channels. The focus on women-led
SMEs aligns with societal trends and can tap into a growing market
segment. The agency will expand its services to cater to emerging digital
marketing trends and technologies. Collaborations and partnerships
with other businesses or organizations can facilitate further growth and
market reach.
4. Competition
Major Competitors:

Tricia Biz:
Product/Service Offers: Tricia equips entrepreneurs and experts with
marketing strategies, funnels, growth strategies, and systems to scale
their revenue significantly to 9 figures and beyond.

Competitive Advantages: They have an advantage in terms of

experience and reputation, as they have helped businesses in multiple
countries.

Customer Segments: They serve different brands, in different industry.

Blessing Abeng:
Product/Service Offers: she helps brands discover their value and unique
identity to communicate and tell better stories. she build brand and
communication strategies around products, services, growth, and sales
Competitive Advantages: Advantages include expertise and personal
branding. This brand has worked with well known companies and
businesses.

Customer Segments: Target all types of businesses and brands needing

assistance to communicate with clients and brands.

Tech4Dev:
Product/Service Offers: offers services to equip Africans with digital and
life skills that foster economic prosperity, financial freedom, and
sustainable development.

Competitive Advantages: Advantages include existing customer base

and brand recognition. As well as focusing on African countries.

Customer Segments: Africans in need of decent work and

empowerment.

Competitive Advantages:
Our specialization in women-led businesses, and young entrepreneurial
training, make us a go-to choice for women-led businesses and SMEs,
since women now own 40% of SMEs in Nigeria and make up 64.6% of the
working population.
Achieving Customer Loyalty:
To achieve customer loyalty and increase our market share, The sales
ville focusses on the following strategies:
• Consistently deliver high-quality digital marketing and brand-building
services that meet and exceed client expectations.
• Tailoring our services to the specific needs and goals of each client.
• Maintaining open and transparent communication with clients.
• Being responsive to client inquiries and requests, providing timely and
helpful responses.
• Offering additional value to clients, such as educational resources,
workshops, or consultations, to help them better understand and maximize
the benefits of our services.
• Using client feedback to make improvements and demonstrate our
commitment to their satisfaction.
• By Consistently meeting deadlines and delivering on promises.
• Engaging with clients on social media and other online platforms.
Responding to their comments and reviews to show appreciation and
attentiveness.
5. SWOT Analysis
Strength
• Specialization in Women-Led SMEs: our •
specific focus on women-led small and
medium enterprises gives us a unique
selling point and a niche market to
target.
• Expertise in Digital Marketing: our
team's expertise in digital marketing
and brand-building can provide high-
quality services to clients.
• Customer-Centric Approach: our
commitment to personalized solutions
and client satisfaction lead to strong
customer relationships and loyalty.
Opportunities
• Partnerships and Collaborations: •
Collaborating with complementary
businesses or organizations to expand
our reach and service offerings.
• Technology Integration: Leveraging
emerging technologies like AI and data •
analytics to enhance our digital
marketing services.
• International Expansion: Having
opportunities to serve clients in •
international markets, especially since
our expertise aligns with global trend
Weaknesses
Competition: we face competition from
both direct and indirect competitors,
which can make it challenging to stand
out.
• Market Dependency: our success is tied
to the growth and success of the SMEs
we serve, which can be influenced by
economic conditions.
• Resource Constraints: As a smaller
agency, resource limitations affect our
ability to scale rapidly or invest heavily
in marketing.
Threats
Competitive Landscape: Intense
competition from other digital
marketing agencies and individuals can
put pressure on pricing and market
share.
Economic Downturn: Economic
recessions or downturns can lead to
reduced marketing budgets for SMEs,
affecting our revenue.
Regulatory Changes: New regulations or
privacy laws in the digital marketing
space can impact our operations and
require compliance efforts.
6. Operations Plan
At The Sales Ville, we require material and human resources to provide
the best services for clients. Some of these resources include:
• Computer and laptop
• High speed internet connection
• Software application
• Larger working space
• Projector
• Our very own learning management system
• Efficient content creation tools
• Chairs for training
• Books and writing tools
• Work phone for staff

The workflow map outlines how we at sales ville manage our business
operations to provide top-notch services and achieve our growth goals.

Business Goals and Objectives

This section outlines the specific, measurable, achievable, relevant, and time-
bound (SMART) goals and objectives that our business aims to achieve. These
goals include revenue targets, market share goals, or expansion into new markets.

Organizational structure:
This section ensures that everyone in our organization understands their roles
and how they contribute to the overall success of the business.

Service offering
This section provides a comprehensive overview of the digital marketing and
brand-building services that our brand offers. Including details about the scope of
these services, pricing models, and our unique selling points or specializations.
Clearly defining our services helps clients understand what they can expect.

Client onboarding
This process typically includes initial consultations, contract negotiations, project
scoping, and setting expectations. Our client onboarding process ensures that
clients start their projects with a clear understanding of what to expect.

Project management:
This includes how projects are initiated, planned, executed, monitored, and
delivered.
7. Marketing Plan
Our marketing plan at The Sales Ville involves careful and strategic
planning, to reach and engage potential clients effectively. Below we
have aligned key sections of the marketing plan, mentioning how we
create and promote our services to new and existing clients, promote
awareness to our audience, and more:

Paid advertising
We plan to allocate a budget for advertising campaigns on platforms
like google ads, and Facebook ads

Email marketing
Plan email campaigns for lead generation and nurturing. We plan on
segmenting our email list for personalized messaging.

Social media and content marketing

We plan on improving our already existing social media strategy that
engages our audience on social platforms like LinkedIn Instagram Twitter
and Facebook, by regularly publishing a blog post and other content
that addresses clients' need and showcase our expertise.

Incentives
We offer discounts to new clients for their initial projects or contracts.
Additionally, we provide incentives for existing clients who refer new
clients or who are on our premium plan to encourage them to continue
business with us.

Seo
Implement an SEO strategy to improve our website's search engine
ranking and visibility.

Clients testimonials and case study

We Collect and showcase client testimonials and success stories on our
website and marketing materials. These serve as powerful social proof
and build trust with potential clients.

By following this marketing plan, we aim to achieve our objectives of

increased brand recognition, client acquisition, and business growth
over the next 12 months. We will also adjust the plan to be able to adapt
to latest technological trend and keep up with market growth
8. Management
With our team of top-notch professionals, we use the power of social
media, to promote our client's brand awareness, and drive growth for
their company.

Job Title Job Description

• works with the operations manager to plan and
Founder & Creative organize trainings
Director/Trainer • Also, in charge of marketing and day-to-day
activities, finding beneficiaries for training, in
charge of mentorship

Operations • Develops and executes marketing strategies that

Manager align with the company's goals and objectives.
• Manages the day-to-day activities, and ensures that
clients subscribed to paid services are satisfied
• Builds and maintains the brand image, ensuring
that it resonates with the target audience and
remains consistent across all marketing materials.
• manages staff, as well as mentorship activities

Lead Digital • In charge of strategy creation for business owners

Marketer • creating and approving various client jobs

Training • Coordinate our training

Coordinator/Social • Be in charge of managing the brands social media
Media Manager pages and presence on different platforms.
9. Financial Plan
We did a market conversion of dollar to Naira at 1USD to NGN750

Cost Estimations & Projections

Cost of facilities and operations
The table below is the breakdown of our salary structure
Monthly Salary Structure
Title NGN USD
Creative Director ₦80,000 $103
Training Coordinator/Social Media Manager ₦80,001 $103
Operations Head ₦45,000 $58
Creative Director ₦45,000 $58

Total ₦250,001 $323

The table below is our projected expansion cost for scaling our services.

Expansion Cost
Item Naira USD
Laptops (x2) ₦800,000 $1,067
Content Creation Tools and Equipment ₦300,000 $400
Projector ₦240,000 $320
Canvas Backdrop ₦120,000 $160
Website ₦450,000 $600
Marketing & Advertisment ₦250,000 $333
Rent (6 Months) ₦300,000 $400
Refurnishing ₦300,000 $400
Solar Inverter ₦300,000 $400
Logistics ₦100,000 $133
Salary 2 Month ₦500,002 $667
Data & Subscriptions (3 Months) ₦40,000 $53
Utilities ₦30,000 $40

Total ₦3,730,002 $4,973

Projected Profit and Loss for 1 year

The table below is our projected profit and loss statement for 1 year. Our estimates show over NGN 9 million in revenue for the
next 12 month and above NGN 3 million in net profit.

Projected Profit & Loss (Year 1)

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 TOTAL

Revenue
Social Media
₦3,300,000
Management ₦275,000 ₦275,000 ₦275,000 ₦275,000 ₦275,000 ₦275,000 ₦275,000 ₦275,000 ₦275,000 ₦275,000 ₦275,000 ₦275,000
Consultations ₦140,000 ₦140,000 ₦140,000 ₦140,000 ₦140,000 ₦140,000 ₦140,000 ₦140,000 ₦140,000 ₦140,000 ₦140,000 ₦140,000 ₦1,680,000
Content
₦4,680,000
Creation ₦390,000 ₦390,000 ₦390,000 ₦390,000 ₦390,000 ₦390,000 ₦390,000 ₦390,000 ₦390,000 ₦390,000 ₦390,000 ₦390,000
Total Revenue ₦805,000 ₦805,000 ₦805,000 ₦805,000 ₦805,000 ₦805,000 ₦805,000 ₦805,000 ₦805,000 ₦805,000 ₦805,000 ₦805,000 ₦9,660,000

COGS

Production ₦120,750 ₦120,750 ₦120,750 ₦120,750 ₦120,750 ₦120,750 ₦120,750 ₦120,750 ₦120,750 ₦120,750 ₦120,750 ₦120,750 ₦1,449,000

₦0

Total COGS ₦120,750 ₦120,750 ₦120,750 ₦120,750 ₦120,750 ₦120,750 ₦120,750 ₦120,750 ₦120,750 ₦120,750 ₦120,750 ₦120,750 ₦1,449,000

Gross Profit ₦684,250 ₦684,250 ₦684,250 ₦684,250 ₦684,250 ₦684,250 ₦684,250 ₦684,250 ₦684,250 ₦684,250 ₦684,250 ₦684,250 ₦8,211,000
Expense
Marketing &
₦30,000 ₦30,000 ₦30,000 ₦30,000 ₦30,000 ₦30,000 ₦30,000 ₦30,000 ₦30,000 ₦30,000 ₦30,000 ₦30,000 ₦360,000
promotion
Salaries and
₦250,001 ₦250,001 ₦250,001 ₦250,001 ₦250,001 ₦250,001 ₦250,001 ₦250,001 ₦250,001 ₦250,001 ₦250,001 ₦250,001 ₦3,000,012
Wages
Operating Cost ₦13,000 ₦13,000 ₦13,000 ₦13,000 ₦13,000 ₦13,000 ₦13,000 ₦13,000 ₦13,000 ₦13,000 ₦13,000 ₦13,000 ₦156,000

Office Rent ₦50,000 ₦50,000 ₦50,000 ₦50,000 ₦50,000 ₦50,000 ₦50,000 ₦50,000 ₦50,000 ₦50,000 ₦50,000 ₦50,000 ₦600,000
Gadgets &
₦0
Equipment
Utilities ₦15,000 ₦15,000 ₦15,000 ₦15,000 ₦15,000 ₦15,000 ₦15,000 ₦15,000 ₦15,000 ₦15,000 ₦15,000 ₦15,000 ₦180,000

Taxes ₦0
Maintenance
₦5,000 ₦5,000 ₦5,000 ₦5,000 ₦5,000 ₦5,000 ₦5,000 ₦5,000 ₦5,000 ₦5,000 ₦5,000 ₦5,000 ₦60,000
and repair
Total Expense ₦363,001 ₦363,001 ₦363,001 ₦363,001 ₦363,001 ₦363,001 ₦363,001 ₦363,001 ₦363,001 ₦363,001 ₦363,001 ₦363,001 ₦4,356,012

Net
₦321,249 ₦321,249 ₦321,249 ₦321,249 ₦321,249 ₦321,249 ₦321,249 ₦321,249 ₦321,249 ₦321,249 ₦321,249 ₦321,249 ₦3,854,988
Profit/Loss
Milestones

Listed below are our milestones per quarter.

Qtrs Time Limit Activity

1ST Jan-Mar 2023 -Office Setup
-Branding
-Asset and Equipment purchase
-Operation Expansion
-Website
-Workforce Expansion
-Customer Base Expansion 10– 30%
KPIs setting
2nd April-Jun 2023 -Staff training to increase competence and productivity
- Customer Acquisition
- Customer Base Expansion
3rd July-Sep 2023 -Marketing
-Service/Offerings update
-Customer Base Expansion 10– 30%
4th Oct-Dec 2023 -Marketing - Customer Acquisition
- Customer Base Expansion 10 -30%
5th Jan-Mar 2024 -Staffing and Workforce Expansion
- Customer Acquisition
- Customer Base Expansion
6th April-Jun 2024 -Staff training to increase competence and productivity
-Equipment purchase
-Operation Expansion
-Customer Base Expansion
- Customer Acquisition 10 -30%
7th July-Sep 2024 -Programs partnerships and sponsors(expansion)
- Staffing
- Customer Acquisition
8th Oct-Dec 2024 -Restructuring & Innovation
- Customer Acquisition
- Customer Base Expansion