BUSINESS PLANNING

SNUP ADS
INTRODUCTION
• IN TODAY'S WORLD EACH AND EVERY PERSON HAS ACCESS TO
INTERNET AND A SMARTPHONE. WITH NEW TECHNIQUES BEING
USED IN BUSINESS ACTIVITIES, ALL EXISTING BUSINESS OWNERS
AND NEW STARTUPS NEED TO INNOVATE AND MAXIMIZE THEIR
MARKETING RESOURCES TO MAXIMUM. WITH INDIA HAVING
OVER 750 MILLION ACTIVE INTERNET USERS THERE ISNT ANY
BETTER WAY TO GET PEOPLE TO KNOW ABOUT YOUR BUSINESS
THAN MARKETING ABOUT YOUR COMPANY DIGITALLY. WE AT
SNUP ADS CATER JUST THAT.
MISSION AND VISION
It doesn’t matter how beautiful your brand’s assets are if they can’t
generate results. Our team is comprised of digital strategists with
proven track records across various industries. Each of them
specializes in their own particular area but they have also been
cross-trained to understand the language and landscape of the vast
array of digital marketing tools at their disposal. We assure you the
best results possible As a business owner, your goal is to attract,
engage, and delight. Your focus is turning strangers into prospects,
prospects into customers, and customers into advocates of your
killer brand. The digital strategists at Snup Ads are here to help you
make that happen
WHAT WE PROVIDE

• We basically present your brand on Facebook ads, Google ads,

Email targeting and other  potentially profitable ad platforms such
as Instagram and Snapchat. We create weekly ad campaigns
which are trial tested each time. A weekly budget is formulated
each week and ads are run of that amount. We firstly analyze the
market your company is in, our team strategizes accordingly,
forms a ad campaign, launches it and if the ad gives decent
starting revenue then we scale and grow the budget accordingly.
 MARKETING STRATEGY
• Our digital strategists are a combination of artists and scientists. That means we utilize
creative written content, visual assets, social media, and email marketing and we zero in on
the performance, management, analytics, and campaign tracking side of things as well. It’s
really the best of both worlds.
MARKET SEGMENTATION
• In digital marketing we segment the market by the following-
1. Demographic segmentation: Segmenting your potential market from a
‘people’s perspective’. Age, gender, sexual orientation, and income are
some ways of achieving demographic segmentation.
2. Geographic segmentation: Segmenting your potential market by where
they are located. This can be as restricted as you see fit. For example, you
could choose to segment the market based on their country or zip code.
3. Psychographic segmentation: Segmenting the market by customer
personality traits, values, attitudes, interests, and lifestyles.
4. Value segmentation: This means assessing previous transactional data to
understand products purchased, how frequently the customer purchases
and ultimately how profitable they are to your business.
 4PS OF DIGITAL MARKETING
• PRICE-Businesses can change their pricing on the go based on competition, real-
time feedback to sales, deals or promotional activities around the product.
Our agency enables them to make changes on the go.
• Product or Service- As we are a service and not a product we provide our witty
marketing techniques as our service.
• Place- The advertised product is quickly and globally available or accessible with
complete information on the Internet You may get complete information while
clicking on your laptop, desktop and mobile phone.
• Promotion-In the digital era, companies have started educating or informing
people by providing content, blogs or article in the form of promotion. The
scenario has completely changed. Digital marketing has created a platform where
information sharing leads to sales. The better the information, the more educated
the customer and higher are the chances of making sales to the customer.
BRANDING AND ADVERTISEMENT

• The same way as we advertise the company we work for, our team
brands and advertises our company to potential companies that
could be interested. We use email marketing to do so primarily.
According to our statistics, 3% of people take action and contact
us and potentially join us. But we mainly focus on bringing the
other 97% through the old school cold calls and through bombing
their social media handles through fb ads. 
NEW TRENDS USED 
• In recent years there are many new trends that have come to
existence in our line of work. Our industry thrives on the use of
new trends to overpower and outwit our competitors. One of the
new technologies we are using is A.I or Artificial Intelligence. We
have created many chatbots which we strategically place in some
of our client's ads. Mainly the ads in which the buyer might have a
question or a query, this methods strives upon. For example if we
publish an ad for an electronic company, it is highly possible for
potential buyers to have query which our content fed bots easily
answer.
COMPETITOR ANALYSIS
• It is very common to have big competitors in our stream of work.
Most of our competitors are very huge companies with a lot of
useful resources and manpower. But a company like us who
doesn’t at this starting point, we try to innovate and find new
trends so that we can be attractive to potential customers.
Moreover any company who wants us to market them finds it
appealing if special attention is given to them. We provide just
that, we make them feel important by giving some personal
additional touches and make them feel important which other
companies due to their stature cannot. We also charge less
money than them to give us a pivotal position while choosing us.