STRATEGIC INTENT OF

DHOLE AABID
MMS 3RD SEM MARKETING ROLL NO:- 11

Introduction to HUL
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Ponds, Vaseline, Lakm, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Walls and Pureit. The Company has over 16,000 employees and has an annual turnover of around Rs.19, 401 crores (financial year 2010 - 2011). HUL is a subsidiary of Unilever, one of the worlds leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about 44 billion in 2011. Unilever has about 52% shareholding in HUL.

Vision
Unilever products touch the lives of over 2 billion people every day whether that's through feeling great because they've got shiny hair and a brilliant smile, keeping their homes fresh and clean, or by enjoying a great cup of tea, satisfying meal or healthy snack.

A clear direction
The four pillars of HUL vision set out the long term direction for the company where we want to go and how we are going to get there:

HUL work to create a better future every day HUL help people feel good, look good and get more out of life with brands and services that are good for them and good for others. HUL will inspire people to take small everyday actions that can add up to a big difference for the world. HUL will develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact. Hul always believed in the power of our brands to improve the quality of peoples lives and in doing the right thing.

Our Mission
HUL work to create a better future every day. HUL help people feel good, look good and get more out of life with brands and services that are good for them and good for others. HUL will inspire people to take small, everyday actions that can add up to a big difference for the world. HUL will develop new ways of doing business with the aim of doubling the size of our Company while reducing our environmental impact.

values
Our code of business principles describes the operational standards that everyone at HUL follows. It also supports our approach to governance and corporate responsibility. Code of Business Principles People, integrity, and values have always been central to HUL and will continue to be so. Our policies and programmes are based on the values as set out in our Code of Business Principles (CoBP). This describes the way we treat our people and also the high standards of behaviour and integrity we expect of them. It is the moral framework that guides us in our day-to-day operations and establishes an unshakeable value system. This code is founded on three basic principles: - Formation of trust and respect - Building mutually beneficial relationships - Engaging in responsible management practices To deepen the understanding of this code awareness/re-iteration workshops and reinforcement programmes are also carried out regularly in a structured manner by the members of the management committee and leadership teams. Such training also includes anti-corruption awareness. Violations of the CoBP are reported in the quarterly communication bulletin to enhance sensitivity of the employees to CoBP compliance. These reports are also translated into the local language. All new employees receive the entire code as part of their initiation kit. A copy of the code and a detailed report about reported cases is accessible to all employees via the company intranet. Responsible leaders Sustainability is now even more closely tied to our business strategy. Ensuring its implementation requires a workforce that is aware of the wider impacts the business has on society and the environment. Our R&D function has developed a three-day sustainability foundation course. The course is open to all managers across the business. A complementary sustainability awareness e-learning module was developed in 2009. These courses aim to show how one can deftly weave sustainability into our business strategy as a means of achieving a competitive advantage.

MARKETING STRATEGIES OF HUL FOR URBAN INDIA

Adopted Total Productive Maintenance (TPM) to meet zero error, zero loss. Focuses on short supply chain for distribution. To meet the every needs of people everywhere. Also uses Direct selling channel (HUN), franchisee to reach everyone e.g. Aviance, Ayush. Build segments & market for the future where Unilever has strong expertise.

MARKETING STRATEGIES OF HUL FOR RURAL INDIA

For long term benefits, HUL started Project Streamline in 1997. Appointed 6000 Sub-stockiest that directly covers about 50,000 villages & 250 million customers. Integrate Economic, Environment & Social objectives with Business agenda. Project Shakti, partnership with Self help groups of rural women & covers 5000 villages in 52 districts in different states.

Hindustan Lever Limited - September Quarter 2005 Results

Hindustan Lever Limited (HLL) announced its results for September Quarter 2005. Total sales growth at 13.8% in September Quarter accelerated from 10.3% in June Quarter 2005. Domestic FMCG sales grew by 15.9%, with robust growth in both Home and Personal Care (HPC) and Foods. In HPC business, growth of 16% during the quarter has been broad-based across categories. Foods business grew by 15% with all categories within Foods growing handsomely. Ice-cream grew 11%. Earnings before Interest and Taxes (EBIT) grew 3.2%. High investments behind brands and brand building continued. Profit after Tax (PAT) before exceptional items grew 15.2% due to lower interest costs post redemption of bonus debentures and lower tax incidence. Net Profit was flat, as SQ04 included a significant credit from property disposal.

HINDUSTAN LEVER LIMITED September Quarter 2005 RESULTS Over view

FMCG sales growth at 15.9%. Total sales (underlying) grow 13.8%. HPC grows 16% across categories led by Laundry and Hair Growth in Foods broad-based at 15% EBIT grows 3.2%; PAT before exceptional items grows 15.2%

Hindustan Lever Limited - June Quarter 2005 Results

Total sales growth at 10.3% in June Quarter accelerated from 6.9% in March Quarter 2005. Domestic FMCG sales grew by 12% - both Home and Personal Care (HPC) and Foods performed well. In Shampoos, robust volume growth continued, driving sales growth in excess of 20% and market share gains. Ice-cream sales grew 7% during the summer season on the back of new products launched. Earnings before Interest and Taxes (EBIT) grew 4.2% after absorbing continued investments in brands and cost increases, net of price increase and cost savings. Profit after Tax (PAT) grew 17.2% due to lower interest costs post redemption of bonus debentures, and higher financial income. Net Profit grew 15.2% after considering a onetime charge related to the disposal of a subsidiary.

HINDUSTAN LEVER LIMITED June Quarter 2005 RESULTS Overview

Continuing sales grow 10.3%. FMCG sales growth at 11.9% HPC grows 12% across categories led by Laundry and Hair Beverages grow 16%, driven by Brooke Bond and Bru EBIT grows 4.2% while PAT grows 17.2%

Hindustan lever limited September Quarter 2006 Results

Sales in HPC business grew by 15%, with all categories growing at double digits driven by volume growth and better mix. Foods business grew by 10.7%. In Beverages. This enabled the business continue its drive to strengthen its brand portfolio and Advertising and Promotion spend moved up from 8.8% of sales in SQ 05 to 11.1% of sales in SQ 06. Profit before Interest and Tax (PBIT) increased by 19.3%, and PBIT margin for the quarter at 13.5% of Sales, improved by 80 bps over SQ 05. Profit after Tax (PAT) grew by 17.7% and Net Profit increased by 59.8%, due to exceptional income.

Hindustan Lever Limited September Quarter 2006 Results Overview Hindustan Lever Limited (HLL) announced its results for September Quarter 2006. FMCG business grew by 14.2%. Sales growth in continuing businesses i.e. after eliminating impact of disposals was 13.8%, while total sales grew by 12.2%.

Hindustan lever limited june quarter 2006 results HPC Business continued its strong performance leading to a 13.9% sales growth, with all categories growing at double digit level. Foods business grew by 3.9%.

Hindustan Lever Limited June Quarter 2006 Results Overview

FMCG Sales grow by 12.1%; Continuing sales grow by 10% Double digit growth in all HPC and Processed Foods categories PBIT grows 21.9%; Net profit increases by 35.1%

HINDUSTAN LEVER LIMITED March Quarter 2006 RESULTS

Total sales grew by 11.6% while sales growth in domestic FMCG businesses accelerated to 18.3%. HPC business grew by 20% with good performance across all categories. Foods business grew by 11%. Growth of 5% in Beverages business was driven by good performance in Coffee Profit after tax (PAT) grew lower at 13.6%, as a one-off tax credit of Rs 37 crores in MQ05

Hindustan lever limited March Quarter 2006 RESULTS Overview

FMCG Sales grow by 18.3%; Total Sales growth at 11.6% HPC and Foods grow by 20% and 11%. PBIT grows 27%; Net Profit increases by 77%. Hindustan lever limited December quarter 2005 Results

Total Sales grow by 14.4%; FMCG Sales growth at 15.8% HPC and Foods grow by 17% and 9% respectively; Broad based growth across categories PBIT grows 13.5%; Net Profit increases by 56% EPS for 2005 grows 17.6%; Final Dividend Rs 2.50 per share of Re 1/- each; Total Dividend Rs 5.00 per share for 2005

Hindustan Unilever Limited September Quarter 2007 Results

FMCG Sales grow by 10.8%; Continuing sales grow by 9.7% PBIT grows 7.8% Platinum Jubilee dividend of Rs 3 per share to shareholders

Hindustan Unilever Limited June Quarter 2007 Results

Total sales growth 12.9%; FMCG Sales grow by 13.4%; PBIT grows 20.4%; PAT grows by 24.4%; Net Profit grows by 29.6%.

Hindustan Lever Limited - March Quarter 2007 Results

Total Sales grew by 13.8%, while growth in continuing businesses i.e. after eliminating impact of disposals was higher at 14.7%. Domestic FMCG business grew by 12.3%. Hindustan Unilever Limited June Quarter 2008 Results

Net Sales grew by 21% driven by strong 19% growth in FMCG business. HPC Business grew at 20% with strong growth in all categories.

Hindustan Unilever Limited March Quarter 2008 Results

Net sales grow by 19.1%; FMCG Sales grow by 19.4%; Profit before Interest, Tax and Exceptional Items grows 22.7%; PAT grows by 16.5%. Net Sales grew by 19.1% on the back of a strong FMCG business growth of 19.4%. HPC Business grew at 20.4% with strong growth across all categories.

Hindustan Unilever Limited December Quarter and Full Year 2007 Results

Net Sales grew by 16.8%, with the FMCG business growing at 18%. Home and Personal Care (HPC) business grew at 18.4% with strong growth in both Soaps and Detergents and Personal Products segments. Net sales grow by 16.8% in DQ and 13.3% for full year FMCG Sales grow by 18% and 13.7% for full year PBIT grows 18.3% and 15.4% for full year Net profit increases by 23.5 %. Full year higher by 3.8% Final Dividend Rs.3.00 per share of Re. 1/- each; Total Dividend (incl. the Platinum Jubilee Dividend) of Rs. 9.00 per share for 2007.

Hindustan Unilever Limited September Quarter 2009 Results

Domestic Consumer business grows 8%;Operating profit grows16% and PBIT margins improve 140 bps Double digit growth in Personal Products and Foods maintained Brand Investments stepped up 320 bps PAT before exceptional items(bei) grows 9.5%; PAT(bei) before mark to market charge grows 14.4% Interim Dividend of Rs 3.00 per share Domestic Consumer business grows 8%; Operating profit grows 16% and PBIT margins improve 140 bps

Hindustan Unilever Limited June Quarter 2009 Results

FMCG sales and Operating profits grow 13% Strong volume growth in Personal Products and Foods 60bps improvement in operating margins after 180 bps increase in brand investments PAT before exceptional items and mark-to-market charge grows 7%; PAT (bei) flat

Hindustan Unilever Limited June Quarter 2009 Results

FMCG sales and Operating profits grow 13% Strong volume growth in Personal Products and Foods 60bps improvement in operating margins after 180 bps increase in brand investments

Hindustan Unilever Limited March Quarter 2009 Results

FMCG sales grows 12%; Robust growth in PBIT before exceptional items at 24%; 200bps improvement in operating margins. PAT before exceptional items (bei) grows by 20% Strong all round performance for 12 months ending March 2009; - FMCG sales growth at 18%; PBIT grew by 19%, margins expand 40 bps; and PAT bei growth at 15%.

Hindustan Unilever Limited December Quarter Results 2008

Net sales grow by 17%; FMCG grows 21% Profit before Interest, Tax and Exceptional Items grows 15% PAT from ordinary activities - before exceptional items grows by 13% Net Sales grew by 17% and FMCG by 21% with underlying volume growth of 2%.

Hindustan Unilever Limited December Quarter Results 2009

Domestic Consumer and FMCG business grows 5% - driven entirely by acceleration in volume growth Underlying Operating Margin improved by 10 bps, - step up in brand investments by 530 bps. Net Profit grows 5.4%

Hindustan Unilever Limited September Quarter 2010 Results

14% volume growth drives top line Strong 11% sales growth in Domestic Consumer Business PAT (bei) grew 7%; Net Profit Rs.566 crore, up by 32% Interim Dividend of Rs.3 per share

Hindustan Unilever Limited September Quarter 2010 Results

Net Sales grew 10.7% during the quarter, driven by strong underlying volume growth of 14% in Domestic Consumer business.

Hindustan Unilever Limited June Quarter 2010 Results

Double digit volume growth sustained at +11% Hindustan Unilever Limited (HUL) announced its results for June Quarter 2010. During the quarter, Net Sales grew 7.1%, with Domestic Consumer Business growing 8% driven by sustained double digit volume growth of 11%.

Hindustan Unilever Limited June Quarter 2010 Results

Double digit volume growth sustained at +11%

Hindustan Unilever Limited - March Quarter 2010 Results

Double-digit volume growth drives 8% turnover growth in MQ2010 MQ2010 Net Profit grows 47 % due to exceptional gains; PBT (bei) maintained Full Year Domestic Consumer business grows 9%ths. In the quarter, Domestic Consumer and FMCG business grew 8%, driven by strong 11% volume growth.