Assignment on

Evaluation of the effectiveness and creativity of a printed advertisement

Submitted to

Mohammed Saiful Islam Faculty of BBA

Atish Dipanker University Of Science & Technology

Submitted by
EMBA, D-12 NAME Badruddoja Chowdhury Razib MD Ariful Islam Linkon Hasan Al Monsur MD Abdus Salam Mehidi Hasan ID 103-136-461 103-151-461 103-334-461 103-193-461 103-225-461

Date of submission: 15 October 2011

ABSTRACT

This assignment on the advertisement of Masranga Television Limited publish on 7 Oct, 2011 . This assignment is confined to an advertisement of a reality show. We tried to do a thorough analysis of the advertisement, the report is mainly focused on the concepts of the advertisement as some basic marketing concepts.

Backgrounds of This Advertisement

Film star Alamgir hosting a game show titled Houseful featuring Bangladeshi film industry from September 16 on Maasranga Television . The programme focus on the golden past and present scenario of our film industry and try to generate public opinion on quality films. The game show involves participation and interaction of the audience. Anyone able to take part in the contest by answering a few questions which is aired on the channel. Each episode of the serial will feature a celebrity who is related to the industry. The selected contestants will be taking part in a six round contest. Winners in each episode will be awarded cell phones while the grand finale winner will walk away with a brand new car. Tofazzel Sarkar is the producer of the show.

Effectiveness Of This Advertisement

Though it is a small add on paper, I think it is much effective. Logo of the Maasranga and name of the game show present in this add. The name of the show highlighted in this add. The add assigned all information of the show which shows its effectiveness. The add is more effective because film star Alamgir hosting the show who is a celebrity person of Bangladesh which mentioned in the top of add. It highlight all information in a simple sentence. I think it is a successful add.

Recommendations
Some weakness also found in this add. Main weakness is, this add would be more effective if it pasted on front page. Its size is very small it would be more effective if it is large.

Conclusion
Though some weakness found, this add is very successful and the show also successful already.