Mohsin Ali Khan

(13134)

Consumer Behavior

ASSIGNMENT

SUBMITTED TO

Asmara Imran Hasan

THURSDAY

(3-6)
 Assignment No. 1

Consumer Needs and Types of Relationships with Products

1. Utilitarian Need:
https://www.youtube.com/watch?v=cdr5gRAFlVI Samsung
Explanation:
In this ad he show and discuss the specification of the Samsung note II Smart phone

2. Hedonic Need:
https://www.youtube.com/watch?v=RNGllFmTy2E Diamond paints
Explanation:
An Excellent AD by Diamond Paints, showing fun, entertainment and satisfaction, the true
colors of Pakistan.

3. Need of Achievement:
https://www.youtube.com/watch?v=u0FiW5sNaEo Qmobile
Explanation:
This advertisement is talk about Sara’s Achievement about her cricket passion, this ad shows her
success through selecting in Pakistan women’s team and won her first match and get the player
of the match award.

4. Need for Power

https://www.youtube.com/watch?v=GPeeZ6viNgY The Tree
Explanation:
This advertisement shows power of peoples that how the group of peoples can be solves their
problems together. In this ad a single child make an effort to put the broken tree from the road
for release the traffic, so more 5 to 10 people join him to put out the heavy tree from the road.
5. Need for Affiliation
https://www.youtube.com/watch?v=Wif3SBf-p1g&t=51s LPL Financial

Explanation:
360 WM is the largest group of LPL affiliated advisors in Texas the Service 360 is a small team
that takes ownership of your service needs and gives you a single point of contact for escalations.
This is a feature only available to large enterprises within LPL Financial.

6. Motivation
https://www.youtube.com/watch?v=UhV647MXIpU Samrat Atta (wheat)

Explanation:
It show motivation both sides they are not bad but sometimes people feel they cannot accept
them in their world but if we forward hand they will become friend and they good hearted
people. Depicted motivation differences in various places like between English Medium and
Hindi Medium, Weak and Strong person, Poor and Rich, Higher ranks and lower rank officers
etc.