IPLIX

MEDIA
ACCOUNT MANAGER CASE STUDY
By Ruchira Parwanda, B.COM(h)

SOLUTION 1.

Hi [name],

Tech burner is willing to do an editorial review of one of your newly launched car model - A5
SPORTBACK.
Shlok Srivastava aka Tech Burner is the only funny tech Youtuber in India having more than 6.9 M
subscribers on YouTube.
Its YouTube channel link is given below:
https://www.youtube.com/channel/UCXUJJNoP1QupwsYIWFXmsZg
you can check this out for better refence.
YouTube review videos is a great option to consider since more than 60 percent of consumers watch
YouTube review videos which will help your brand’s new features reach the local people more
efficiently.
I understand you are busy and possibly receive numerous requests for these guest features, but we
expect to generate broad exposure for your car, and we love to have your input. If you are
interested, please get back to us within the next few days.

Thankyou,
Iplix Media

SOLUTION 2.

INFLUE
NCER HANDLE CHANNEL LINK
DHRUV
RATHEE TWITTER https://twitter.com/dhruv_rathee
MADAN
GOWRI YOUTUBE https://www.youtube.com/channel/UCY6KjrDBN_tIRFT_QNqQbRQ
DR
VIVEK
BINRA TWITTER https://twitter.com/DrVivekBindra
TS TWITTER https://app.qoruz.com/profile/tsmadaan
MADAA
N
ARPIT https://www.linkedin.com/in/arpit-chadha-839851123/?
CHADHA LINKDELN originalSubdomain=in
CS
ANKIT https://www.linkedin.com/in/cs-ankit-tiwari-437025a2/?
TIWARI LINKDELN originalSubdomain=in
KRITI https://twitter.com/kritisanon?ref_src=twsrc%5Egoogle%7Ctwcamp
SANON TWITTER %5Eserp%7Ctwgr%5Eauthor
RACHIT
AGRAW
AL LINKDELN https://www.linkedin.com/in/rachitagrawal1/?originalSubdomain=in
SUNIL
SHARM https://twitter.com/sunil_extreme?ref_src=twsrc%5Egoogle%7Ctwcamp
A TWITTER %5Eserp%7Ctwgr%5Eauthor
MEGHN
A GHAI https://twitter.com/meghnaghaipuri?ref_src=twsrc%5Egoogle%7Ctwcamp
PURI TWITTER %5Eserp%7Ctwgr%5Eauthor
PRATISH https://www.linkedin.com/in/pratish-nair-45b51416/?
NAIR LINKDELN originalSubdomain=in
ANUSKA
SHARM
A TWITTER https://twitter.com/anushkasharma
AVNEET
KAUR TWITTER https://twitter.com/iavneetkaur
RANVE
ER
SINGH TWITTER https://twitter.com/ranveerofficial
PRIYAN
KA
CHOPR https://twitter.com/priyankachopra?ref_src=twsrc%5Egoogle
A TWITTER %7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
VIRAT https://twitter.com/imVkohli?ref_src=twsrc%5Egoogle%7Ctwcamp
KOLHI TWITTER %5Eserp%7Ctwgr%5Eauthor
KIARA https://twitter.com/advani_kiara?ref_src=twsrc%5Egoogle
ADVANI TWITTER %7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
HIMESH
MADAN YOUTUBE https://www.youtube.com/user/himeesh1
ROMAN https://twitter.com/RomanSaini?ref_src=twsrc%5Egoogle
SAINI TWITTER %7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Aman
Dhatar https://www.linkedin.com/in/dhattarwalaman/?trk=people-
wal LINKDELN guest_people_search-card&originalSubdomain=in
Sagar
Dodeja YOUTUBE https://www.youtube.com/channel/UCdwscvaT7CufLY_fpiH4A1A
Alakh
Pandey TIWTTER https://twitter.com/AlakhWallah_
INSTAGRA
vishen
M https://www.instagram.com/vishen/
 DR INSTAGRA
TANYA M https://www.instagram.com/dr_cuterus/
ASHNO
OR INSTAGRA
KAUR M https://www.instagram.com/ashnoorkaur/?hl=en

SOLUTION 3.

INFLUENCERS BRAND
Ayushman khuranna Colgate
AVNEET KAUR Mxplayer
ASHNOOR KAUR mamaearth
Shilpa Shetty Simple soulful app
Shahid Kapoor One plus
Prince narula Durex
Kusha Kapila Tinder
RANVEER SINGH BYJUS APP
SUNNY LEONE ZOMATO
SARAH HUSAIN CLOSET HUES

My approach to build a good relation with these influencers and brands are:

I constantly update brands with new trends and faces in the market which helps the brand to attract
wider market by staying in the trend. I also take deep care of their cost and budgets which makes
them come to IPLIX more often.

I also choose influencers by studying and researching deep about their past events and
collaborations. This helps me to understand what products and brands they like working with. Also I
help influencers to negotiate Better and offer them the project range according to their demand and
capabilities while keeping in mind the Profits of IPLIX.

SOLUTION 4.

The stagnant growth of Mamaearth indicates that the previous methodologies and ideation are not
working anymore and new changes are required immediately.

The two plans which I would like IPLIX to incorporate would be:

1. For sustenance of the brand: I would like IPLIX to advertise Mamaearth on its own page and
increase the frequency of ads on other social media platforms.
2. For growth prospects: brining in new and fresh faces and changing the advertisement style
would help.

SOLUTION 5.
My approach will wholly be dependent on the contract signed by the parties. In my opinion, the
brand already knew what kind of tone the influencer and his/her channel use, and it’s not the fault
of the influencer. But since our money and reputation is at stake, I will try to negotiate.

On my part, I can offer the influencer to re-pitch the whole thing and do it according to the brand’s
needs and in return give him/her the assurance of receiving more brand collaborations from my side
and making him/her the priority influencer of IPLIX.

Also, I will try to persuade the brand into keeping the influencer and his/her video by highlighting
the good points the influencer has and the market value he will create.

These are some of the present steps I will be taking to tackle the situation. To avoid such situations
happening in the future, I will make sure the two parties have full information before signing the
contract so that none of them remains unsatisfied with the work. I will make an extra effort to make
sure both of them knows and fully understand each other’s work and requirements.