Social Media Marketing

Assignment # 3
MSC-IT semester 2
Nimra (Roll No 14)
Topics:
 5 Product selling strategies
 Product selling planning
1. Use Social Media Marketing
Here are so many more ways to get our product to our customers than ever
before. What’s the best part? They’re all free. We can use social media such as
Facebook, Twitter, and your blog to our advantage. By building relationships
with your customers through these channels we can access more people than
ever.

Here are strategies that will aid us in using social media to sell our products:

 We build a timetable to define our marketing goals

A major challenge in marketing our product on Instagram lies in figuring out how
we can use the social media platform to build hype around our product and get
people engaged. One of the answers to that question is creating a time table. We
will build a carefully planned and well thought-out time table that will account for
all of the posts we will make for the entirety of our marketing campaign. This will
range from teasing our product all the way to the product’s release. A time table is
a critical component for having an effective social media campaign.
 Use hashtags effectively

One of the most used features on Instagram is the hashtag. Using hashtags that are
relevant to our brand and product is critical to maximizing exposure among your
followers. For example, if you are a film company and want to use Instagram to
market your products, using hashtags like #action, #adventure, #horror or others
that describe the genre of your movie will be help your post become more relevant.
  Take inspiration from similar brands

We will take inspiration from existing brands that have successfully used
Instagram to sell their product to consumers will definitely bolster your brand’s
marketing strategy. Seeing what other similar companies have already done will
help bring fresh insight into our marketing campaign. While at it, we will make
sure that we do not come across as a ‘copy-cat’ brand. That could hurt our business
a lot more than help.

 Create contests
An excellent strategy for your Instagram marketing campaign is to actively engage
your followers with contests. Before we initiate an Instagram marketing
campaign,we always have funds or extra products set aside for a contest. Creating
a contest with clear goals for the participants, and a well-structured set of rules to
define what users must do to be in the running for the grand prize is a valuable
asset for any marketing campaign. Users will share our posts on their social media
feeds on Facebook, Twitter, and Instagram, allowing our marketing campaign to
grow much larger than what it would be if we did not create a contest.

 Gain endorsements

We will get popular people or companies to endorse our product on their Instagram
and other social media accounts .However, if done properly, it can significantly
improve our marketing campaign. Never underestimate how much an endorsement
from a celebrity or large company will positively influence our marketing
campaign.
  Gratify our followers

One of the best ways to build a brand and sell on Instagram is by gratifying your
followers. We could do this by reposting their content to your followers. This is
similar to retweeting on Twitter. The best way to make our followers happy is by
routinely reposting some of the best content from your followers and duly crediting
them for this. This helps our followers with greater reach and subsequently
establishes a positive image for our brand.

 Customer engagement on Instagram

We will always respond to every comment of our customer, comments are visible
to all our customers’ followers as well and by engaging with them, we also open
up our reach and visibility to their followers. This is a great platform to generate
new customers for your business.

 Use Images When Posting

The best way to increase engagement on Facebook is by including images within

our posts. Photos on Facebook have been shown to generate over 50% more
likes than the average post. When we want to post an announcement or to promote
a piece of content then include the link to the page within the post (preferably after
the content so it stands out) and attach an image to the post.
2. Pick The Right Price
We do market research on our competitors to determine the right price. we have
a reasonable priced product, to deliver quality to our customers. Our Price can
be determined by “perceived value” of our product. If we can make our product
seem superior to our competitors, we can charge a higher price.

3. We develop our Competitive Advantage

We define our competitive advantage, the reason for buying our products or
services, in terms of the benefits, results or outcomes that our customer will
enjoy from purchasing our product or service that they would not fully enjoy
from purchasing the product or service of our competitor.

We will focus on the benefits of what makes our product better than others.

4. We will give our Customers The Inside Scoop

When we are going to have a sale on our product soon, we will tell our
customers about it. They will be happy to hear about it, and it will build trust
with them. They may even buy more because of it.

5. We will sell Benefits

People don’t buy products, they buy the results that product will give. We will
start our process of identifying our ideal customer by making a list of all of the
benefits that our customer will enjoy by using our product or service.
Conclusion
Many of the strategies mentioned in this post are very fresh and underutilized
which means that if we are this , we have a unique opportunity to take full
advantage of the advice mentioned in this post.

I would love to hear how some of these strategies are helping us build our online
empire so once we have started our campaigns and promotions let all the readers
know by posting our story in the comments section below.