Marketing mix(4p’s)

The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or
product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place.
However, nowadays, the marketing mix increasingly includes several other Ps like Packaging,
Positioning, People and even Politics as vital mix elements.

1. Product
Product refers to a good or service that a company offers to customers. Ideally, a product should
fulfill an existing consumer demand. Or a product may be so compelling that consumers believe
they need to have it and it creates a new demand. Product that we going to introduce in market
is a platform aim to offer educational gaming service for university student. Our product named
as EduPlay. Our EduPlay platform provides interactive class tools. This product has differentiated
in two levels, standard EduPlay subscription and premium EduPlay subscription.

2. Price
Price is the cost consumers pay for a product. Marketers must link the price to the product's real
and perceived value, but they also must consider supply costs, seasonal discounts, and
competitors' prices. EduPlay have been categories into some payment subscription. There are
two different offers. First standard EduPlay subscription for RM 58 per month for each teacher
and premium EduPlay subscription for RM 78 per month for each teacher.

3. Promotion
Promotion includes advertising, public relations, and promotional strategy. The goal of
promoting a product is to reveal to consumers why they need it and why they should pay a
certain price for it. Our product will be promoted in online ads that solicit a direct response such
as Facebook, Instagram, YouTube, and Link-in. EduPlay platform also will promoted in
educational fair in universities. User can also have 7 days free trials and can unsubscribe if they
not satisfied. Plus, we will conduct a educational contest for the university students via our
EduPlay service so this will helps to boost our brand.

4. Place
When a company makes decisions regarding place, they are trying to determine where they
should sell a product and how to deliver the product to the market. The goal of business
executives is always to get their products in front of the consumers that are the most likely to
buy them. Our EduPlay product is a direct distribution channel. Users have the direct
subscription that will be available on the EduPlay website.
Social media

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers.
People discover, learn about, follow, and shop from brands on social media, so if you’re not on
platforms like Facebook, Instagram, YouTube, and LinkedIn, you’re missing out! Great marketing on
social media can bring remarkable success to your business, creating devoted brand advocates and even
driving leads and sales.

1. Facebook
Facebook can be a huge benefit to business. The benefit of promote our EduPlay service in
Facebook is our product can be reach wide audience. There are more than 2.6 billion users
worldwide and it’s a first most user download application in play store or app store. So, if we
promote in in platform, our product can be reaching the audience as fast as possible. The next
benefit is audience transparency. Audience can transparently visit our official page and can view
our post, users review and experience, can get know the website interface design and more. The
last benefit is drive traffic directly to side. As suggested early, our EduPlay product ad options
allow driving referral traffic to our main official EduPlay website. However, if our EduPlay ad is
compelling and targeting is highly relevant, the ad will be sufficiently enticing for the user to
leave Facebook and reach our site.

2. YouTube
YouTube Marketing is the process of promoting your business on YouTube through videos and
ads. Because video is an extremely powerful medium, YouTube is growing faster than any other
platform out there. It is the second most visited site in the world after Google. The first benefit
of promoting in YouTube is heavy traffic. YouTube is growing exponentially, with more than 5
billion videos consumed every single day. This is much more traffic than any other platform out
there. So, we can promote our EduPlay product where the user can see our product ad before
the video starts. The next benefit is higher visibility on google. Users might have noticed that
videos are appearing more often than other forms of content on Google’s search results. So, we
took a advantage to create our EduPlay website interface and uses as a video and post in
Youtube. Doing so will create backlinks to our website, which means that our business will be
found more often on Google search. By utilizing YouTube marketing, we are also increasing the
online authority of our business. The more authoritative we are on Google, the higher our page
will rank on the Google search engine result page. The last benefit is higher conversion rates. If a
picture speaks a thousand words, a video makes up for a million words. Moreover, videos can
evoke emotion more than any other form of content. They take our messages from static text to
dynamic and engaging and bring our business to life. They also help to build trust and authority
among people in a unique way. This entertaining and engaging form of content has the power to
increase our conversion rate by 80 percent.
3. Instagram
Instagram allows users to edit and upload photos and short videos through a mobile app. Users
can add a caption to each of their posts and use hashtags and location-based geotags to index
these posts and make them searchable by other users within the app. There are many benefits
of promoting our product via Instagram. First is to help EduPlay form more personal connection
with shared EduPlay customers by sharing post. If our old customers post their experience of
using our EduPlay product by pictures and video with tagging us, we can gain new customers by
viewing it. The next benefit can create interesting Stories. In Instagram there is a wonderful
feature to post Stories, so users can also view our EduPlay product ad in the Stories so there we
can boost the audience engagement easily. The last benefit is help EduPlay to access into
analystic that show helpful data such as impression and demographics of follower.

4. Linked-in
LinkedIn features more than 500 million users. That audience includes more than 60 million
decision-makers, 90 million senior-level influencers, and 10 million members of the C-suite. It’s a
platform that companies can’t ignore, especially those in the business-to-business (B2B) sector.
Linked-in also have many benefits to promote our product. The first benefit is helping to
strengthen EduPlay professional network. Linked-in fully focused to professional audience. The
next benefit is gives people the opportunities to learn more about EduPlay’s service. From the
platforms users can easy visit our website gets know more about our EduPlay important. The
last benefit is having a linked-in page may push EduPlay name up the search engine ranks. So,
users can always view our EduPlay ad so it will boost our user to visit our website easily.