Professional Documents
Culture Documents
PROJECT
Outlook, the weekly general interest English and Hindi news magazine published in India was first
issued in October 1995 with Vinod Mehta as the editor in chief, it is owned by Rajan Raheja Group.
The Publisher is Outlook Pvt.Ltd. It features contents from politics, sports, cinema, and stories of
broad interest.
EXECUTIVE SUMMARY
Two main objectives of any publishing group are:
To increase Geographic Dispersion / Circulation
To Improve Readership profile
This is because the main source of revenue for any publishing group is advertising and an advertiser would like to
know the facts and figures before investing his money in advertising. Outlook is part of the Rajan Raheja Group
which made its beginning in the construction business and after building a huge presence in the realty market, the
Group diversified laterally into manufacturing, financial services and media. The magazine division of Outlook
consists of Outlook, Outlook Money, Outlook Traveler, Outlook Hindi, and Outlook Profit & Outlook Business.
Moreover, it has taken over the sales & marketing of Newsweek, an international news magazine and Marie Claire,
an international women’s magazine. The purpose of the project is to identify the segments for the newly launched
magazine in business-to-business markets and promoting these magazines by creating awareness among the
potential business clients in generating sales for Outlook India Ltd. Now-a-days, a new marketing concept of
“SPACE SELLING” has arisen in the print media; say it, newspapers or magazines. These new promotional tools
comprises of Strip, Flap, Cover-on Cover in order to give customized solution to the business clients.
MISSION AND VISION
Mission:
Employee cost-effective processes and thereby create a strong organization.
Develop mutually and beneficial relationship with our business partners.
Achieve customer delight by offering quality products and services.
Vision:
To be the first choice for our customers, people and investors.
PRINT MEDIA
Print Media Market Global Outlook include:
Magazine Publishers,
Digital Publishing,
Book and Newspaper Publishers,
Directory and Mailing List ,
Publishers Covering
Newspaper & Magazines Publishers,
And other Publishers, Books Publishers, Directory.
ATTRACTIONS FOR CUSTOMERS:
• GENERAL MANAGER
• DY GENERAL MANAGER
• NATIONAL HEADS
• REGIONAL MANAGER
• SENIOR MANAGER
• ASSOSIATE MANAGER
MANAGEMENT AND STAFF
Editor-in- President & Executive Feature
chief publishers Editor Editor
Senior
Deputy
BUREAU Books Special
Foreign
Editor Editor Corresponden
Editor
t
OUTLOOK’S COMPETITIOR
Outlook’s biggest competitor is INDIA TODAY
INDIA TODAY is a 35 years old brand
Which has touched all the segments of the market and shown a ray of light to print media
The All- India readership of the 2 magazines is 16.43 lacs for outlook and 14.96 lacs for the
week . The leaders in this segment is undisputedly India today, which leads with 57.61 lacs
Outlook leads the week in Delhi by a hefty margin of 1.81 lacs where its readership is close
to 2,57 lacs as compared with week’s 76k.
OBJECTIVE OF PROJECT
TITLE : IMPORTANCE OF CUSTOMER RELATIONSHIP MANAGEMENT
IN MAGAZINE INDUSTRY
Personalized Advertising
Subscribe sales and circulation
Provide samples of magazines
Coupons & broachers
S.W.O.T ANALYSIS
STRENGTHS
Every magazines covering each and every segment of the market.
The parent company has a good brand presence in the Indian media
The parent company operates several other successful magazines such as
Outlook Business, People, Traveller, Career 360, News weekly etc.
WEAKNESSES
Despite of being one of the leading magazines in India, it is not very popular
internationally.
Competition from other free internet media has decreased its brand loyalty
OPPORTUNITIES
The magazine can increase its circulation by offering special
subscription offers to colleges and offices.
By making good use of the virtual and social media space , the
magazine can increase its popularity.
It can leverage upon the vast media experience of its parent
company.
THREATS
A number of international brands are coming to India which will
pose stiff competition
With the advent houses in India are coming up with weekly
magazine that have potential to steal readership
LEARNING OUTCOMES
In today’s competitive world we management interns have to put lot of hard work to survive in
a business world, we always need to be attentive to get functioned with the corporate world.
Glad that this Industrial training was an integral part of Management Program, as it aimed to
provide the me with an adequate exposure of various operations that took place in a company.
I, as a Management intern was engaged with Outlook Group of Magazine , I worked in a
subscription division for 2 months. It was a very educative professional experience and
thereby gaining a overview of the corporate work culture.
BIBLIOGRAPHY
OutlookIndia.com
Businessstandard.com
Marketresearch.com
THANK YOU