A PROJECT REPORT

ON
SOCIAL MEDIA STRATEGIES FOR ONLINE
SHOPPING CART
SUBMITTED BY :-
NAME REGISTRATION ROLL NO PEER RATING
NO
HARSH HARIYA 12003471 RQ2043B50 10/10
AANKHEE 12009760 RQ2043B71 10/10
SARKAR
RAJ KISHOR 12014149 RQ2043B88 7/10
TIWARI

UNDER THE GUIDANCE OF

DR. PRASHANT CHAUHAN

ASSISTANT PROFESSOR, MITTAL SCHOOL OF BUSINESS, LPU

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 TABLE OF CONTENTS
CHAPTER TITLE PAGE NO.
1 QUESTIONNAIRE FOR 3
THE RESEARCH
2 VARIABLES 5
INDENTIFIED
3 DATA ANALYSIS AND 6
INTERPRETATION
4 CONCLUSION / 11
RECOMMENDATIONS

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CHAPTER I :- QUESTIONNARIE DESIGN OF THE
RESEARCH
1. Do you have a Facebook Account?
 Yes
 No
2. Gender
 Female
 Male
3. Age
 16 – 20
 21 – 25
 26 – 30
 30 – 35
 35+
4. How often do you login on the Facebook Account? -
 Everyday
 Every Other Day
 Every Week
 Once a Week
 Never
5. How often do you bookmark, tag or join a company page on
Facebook?
 Always
 Often
 Rarely
 Never

6. What is the factor that makes you to ‘LIKE’ or ‘JOIN A

COMPANY PAGE’ on Facebook?

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 Experience of the Product
 Consistent purchase of same the brand within a product class
 Emotional or Rational Attachment with a brand
 Join people with common interest in the brand on the company
page
 Try and get attached with Fellow Customers which follow that
particular brand
7. What is the most important reason for you to get attached
(either emotionally or rationally) with a particular brand on
Facebook?
 Promotional Offers
 Information
 Your experience with the product
 After Sales Service
 Communication with the fellow customers
8. How often do you comment or share your view about the
activities carried out by the company that you LIKE on
Facebook?
 Always
 Often
 Rarely
 Never
9. How do you publicize a particular brand amongst your network
on Facebook?
 By sharing
 By liking
 By suggesting
 By commenting
 By posting on your profile
10. Do you share your positive or negative experience about a
particular brand with your network on Facebook?
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  Always
 Often
 Rarely
 Never
11. Do you recommend any particular brand to your network
on Facebook? -
 Yes
 No

CHAPTER II :- VARIABLES IDENTIFIED

DATE AND TIME :- The survey was started on 6th Feb 2021 and the
time was 10.25 a.m
NAME OF THE QUESTIONNAIRE :- Social media strategies for
online shopping cart.

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CHAPTER III :- DATA ANALYSIS AND INTERPRETATION
SO ALL THE DATA HAS BEEN TAKEN FROM THE GOOGLE FORM’S AND
WHAT THE RESPONDENT HAVE SUBMITTED AND THEN THE GRAPHS
HAS BEEN MADE ACCORDINGLY SO WE HAVE USED THAT GRAPHS
ONLY
 THE AGE OF THE RESPONDENT :-

SO WE CAN INTEREPRET THAT AROUND 80% OF THE RESPONDENT’S

ARE YOUNG AND THERE AGE GROUP IS FROM 21 TO 25. THE AGE
GROUP WHICH USES THE INTERNET THE MOST.
 GENDER OF THE RESPONDENT :-

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OUT OF 56 RESPONSES 70% OF THEM HAVE CAME FROM FEMALE’S
ITSELF WHICH AGAIN SHOWS HOW MUCH FEMALE IS USING THE
INTERNET SERVICES AND THE SOCIAL MEDIA SERIVCES.
 DO THE RESPONDENT HAVE A FACEBOOK ACCOUNT :-

SO WE CAN SEE THAT MAJORITY OF THEM HAVE A FACEBOOK

ACCOUNT OR A SOCIAL MEDIA ACCOUNT. AND THOSE WHO DOES
NOT HAVE A FACEBOOK ACCOUNT MAY BE USING ANY OTHER
SOCIAL MEDIA PLATFORM’S LIKE INSTAGRAM, LINKEDIN, TWITTER
OR PINTERES. SO IN TODAY’S WORLD EVERYONE IS ACTIVE ON ONE
OF THE MAJOR SOCIAL MEDIA PLATFORMS. AND THE REASON
BEHIND SELECTING FACEBOOK IS THAT FACEBOOK HAS THE MOST
NUMBER OF ACTIVE USERS SO ANY PRODUCT CAN BE MARKETED
THROUGH THE MEANS OF FACEBOOK PLATFORM.
 DOES THE RESPONDENT LOGIN TO HIS FACEBOOK ACCOUNT :-

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THE RESPONDENT’S DO LOGIN TO THERE FACEBOOK ACCOUNT
ALMOST EVERYDAY. WE CAN INTEREPRET THAT THOSE WHO ARE
LOGGIN IN DAILY THOSE ARE THE WHOM THE COMPANY CAN
TARGET AND TRY TO BRING SOME TRAFFIC ON THERE WEBSITE. THE
RESPONDENT’S WHO MAY LOG IN ONCE IN A WEEK OR WHO DOES
NOT LOG IN SHOULD BE AVOIDED BECAUSE THEY ARE NOT A ACTIVE
MEMBER OF FACEBOOK.
 DO THE RESPONDENT BOOKMARKS OR JOINS THE COMPANY
PAGE WHICH DOES POP UP ON FACEBOOK :-

HERE THE TRUTH MOMENT ARISES AS WE CAN SEE THAT ALMOST

HALF OF THE MAJORITY DOES NOT DOES ANY OF THE ABOVE THINGS
WHICH IS MENTIONED. SO WHAT CAN BE THE REASON’S I THINK
THAT THE LACK OF CONTENT MAY BE A REASON AND ALSO THE AD’S
MAY SEEM TO BE LESS ATTRACTIVE. BECAUSE ONLY 14%
RESPONDENT’S DO JOIN THE COMPANY’S PAGE.

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  WHAT ARE THE FACTORS THAT MAKE’S THE RESPONDENT
LIKE OR JOIN A COMPANY’S PAGE ON FACEBOOK :-

AND HERE THE MOST EXPECTED OPTION TO BE SELECTED WAS

OBVIOUSLY THE EXPERIENCE OF THE PRODUCT. SO EVEN THOSE
WHO HAVE MARKED NO IN THE ABOVE QUESTION HAVE GAVE A
RESPONSE THAT IT’S THE EXPERIENCE THAT MATTERS. WITHOUT
EXPERIENCE THE VIEWER MAY NOT LIKE OR BOOKMARK THE
COMPANY’S PAGE. AND COMPANY HERE CAN PLAY THE WAIT AND
WATCH GAME LET THE RESPONDENT’ S DO WHAT THEY WANT TO
AFTER GETTING GREAT EXPERIENCE THEY WILL DO PUBLICITY FOR
THE BRAND.
 HOW OFTEN DOES THE RESPONDENT PUBLICIZE A
PARTICULAR BRAND AMONG HIS NETWORK ON FACEBOOK :-

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SO THERE WAS A POSITIVE RESPONSE FROM THE RESPONDENT’S. SO
AS WE MENTIONED EARLIER THAT THE VIEWER’S WILL FIRST
EXPERIENCE THE PRODUCT AND THEN THEY WILL DO THE MOUTH
PUBLICITY. SO HERE THERE ARE MIX RESPONSES AS THE VIEWER’S
ALSO SUGGEST SOMEONE ELSE ABOUT THE PARTICULAR BRAND THE
ALSO SHARE THE COMPANY’S PAGE ON THERE NETWORK. HERE WE
CAN ALSO INTERPRET THAT THE VIEWER’S ARE STILL NOT USING THE
STORIES OPTION BY FACEBOOK. AS MANY LESS DO THAT BUT THAT
CAN GET THE MOST VIEWER SO IF A LOYAL CUSTOMER IS POSTING A
STORY ABOUT A PARTICULAR BRAND THEN THEY CAN GAIN A LOT.
 DOES THE RESPONDENT SHARE’S THE POSITIVE OR NEGATIVE
EXPERIENCE ABOUT ANY BRAND OR A PARTICULAR BRAND HE
LIKE’S TO HIS NETWORK ON FACEBOOK :-

SO HERE ALSO WE HAVE A MIX BAG OF RESPONSE BUT THERE ARE

MANY PEOPLE WHO SHARE’S THERE REVIEW. SOME OF THEM DON’T
DO IT ALWAYS BUT SOMETIMES. BUT IT IS A GOOD HABBIT TO
SHARE YOUR EXPERIENCE IT CAN HELP THE BUYER AND THE
POTENTIAL BUYER BOTH OF THEM. ALSO NOWDAYS IN THIS TOUGH
COMPETITION LEAGUE IT IS VERY BENEFICIAL FOR THE BRAND AS
WELL IF CUSTOMER’S ARE SHARING THERE VIEW’S ABOUT THE
PROUDCT.

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CHAPTER IV :- CONCLUSION AND RECOMMENDATION’S
OVERALL, THE RESULTS SUGGEST THAT THERE MAY BE
CONSIDERABLE SUPPORT FOR APPROACHES TO OVERSIGHT THAT
RELY ON MEASURES THAT ARE DEVELOPED AND IMPLEMENTED BY
THE ENTREPRENEURS ITSELF. THE RESPONSES ALSO SUGGEST THAT
THERE IS A NEED TO CLARIFY THE SCOPE OF RESEARCH ACTIVITIES OF
CONCERN AND TO PROVIDE GUIDANCE ABOUT WHAT ACTIONS
ENTREPRENEURS CAN TAKE TO REDUCE THE RISK THAT THEY WILL
FACE SOME LOSS.
THE SURVEY SUGGESTS US THAT SOCIAL MEDIA IS THE CUREENT
TREND AND IF YOU CAN USE IT IN A RIGHT WAY IT CAN BE
BENEFICIAL TO YOU AS A BRAND. AFTER ALL THE QUESTION’S AND
ALL THE RESPONSE’S FROM THE RESPONDENT WE CAN SAY THAT
FACEBOOK IS THE BIGGEST SOCIAL MEDIA PLATFORM. OVER 500
MILLION USERS COME DAILY TO GATHER SOME OR THE OTHER
USEFUL INFORMATION. SO FOR A BRAND WHO IS THINKING TO
START DOING A SOCIAL MEDIA MARKETING MUST ALWAYS FIRST
START WITH THE FACEBOOK MARKETING. ALSO THE SURVEY
SUGGESTS THAT THE VIEWERS AND THE CUSTOMER’S WON’T VISIT
YOUR COMPANY’S PAGE OR WILL NOT JOIN ANY EVENT UNLESS AND
UNTILL THEY HAVE A GREAT EXPERIENCE WITH THE PRODCUT AND
WITH THE BRAND. ALSO WE HAD DISCUSSED THIS EARLIER THAT
AROUND 80% OF THE RESPONDENT WERE WITH A AGE GROUP OF
21 TO 25. SO BRAND’S MUST ALWAYS TRY TO ATTRACT YOUTH AND
THEY CAN BE THERE SOURCE TO INCOME. ALSO BRAND’S MUST
CONSIDER THAT CONTENT IS THE MOST IMPORTANT FACTOR THEY
MUST CREATE A AD OR A PAGE WHICH CAN ATTRACT THE
CUSTOMER’S BECAUSE NOWDAY’S THIS ALL THINGS HAVE TAKEN A
ESSENTIAL PART IN EVERYONE’S LIVING.

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