How to Brand a Business in

Social Media.

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 How to Brand a Business in Social Media

Table of content

Contents

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Acknowledgement.................................................................................................................................6
How to brand a business on Facebook:.................................................................................................7
Steps to create Facebook page:.............................................................................................................8
Step 2: Our “About” details..........................................................................................................9
Step 3: Add a picture...................................................................................................................10
Step 4. Add to our Favorites.......................................................................................................11
Step 5. Add our Audience...........................................................................................................11
Step 6: Welcome to our Page.....................................................................................................11
Step 7: Add photos......................................................................................................................13
Step 8. Add a Call to Action.........................................................................................................14
4 reasons why branding on facebook is important..............................................................................14
How did I open my Facebook Page?....................................................................................................16
Branding through YouTube:.................................................................................................................16
Branding through Instagram................................................................................................................17
Branding through Pinterest.................................................................................................................20
2: Share Your Lifestyle, Not Your Products:................................................................................21
4: Show Your Fans You Appreciate Them:..................................................................................21
5: Humanize Your Brand:............................................................................................................22
6: Inspire Your Audience:............................................................................................................22

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Acknowledgement
This survey report would not have been completed without the selfless
contributions of some individuals and organizations. I feel very thankful
fortheir help and support. And above all, I express my gratitude to ALLAH the
Almighty, who aided me with His strength, gave us wisdom and patience to
complete this term paper.
Additionally, special thanks go to our course instructor who believed that we
could finish this term paper on time. His guidelines and encouragement,
without a doubt, helped shape this paper as it is now. I have tried my best to
present the information as clearly as possible.
Furthermore, I would like to show my appreciation to the librarians of BUP
library for their unlimited patience during the time of research writing.
Moreover, we are also thankful to our classmates, friends and interviewees on
whom the survey was made for their help and support. Last but not least, mere
acknowledgement may not redeem the debt we owe to the parents and family
members for their direct/indirect help, support and sacrifices during the entire
study period.

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How to brand a business on Facebook:

Businesses can easily create a Web presence with Facebook, even if they don’t
have their own Web site (most companies still should maintain a Web site to
reach people who don’t use Facebook or whose employers block access to the
site). Businesses can claim a vanity address so that their Facebook address
reflects the business name, like www.facebook.com/Starbucks. Facebook
pages can link to the company’s Web site or direct sales to e-commerce sites
like Ticketmaster or Amazon.Facebook offers an array of tools and networks,
and it’s easy to wander down too many paths.

Facebook is used by more than half of the world’s online population, and by
the end of 2015 it had more than 1.5 billion monthly users. In addition, the
average smartphone user spends one out of every five minutes on Facebook.
AOL had a dream to monopolize the Internet in 1985. Facebook has realized
that dream today.

For most businesses, Facebook Pages (distinct from individual profiles and
Facebook groups) are the best place to start. Pages allow businesses to collect
“fans” the way celebrities, sports teams, musicians and politicians do. There
are now 1.4 million Facebook Pages and they collect more than 10 million fans
every day, according to the site.

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Steps to create Facebook page:

Step 1: Signing up

We have to go to facebook.com/business and click ‘CREATE PAGE’ in the top

right hand corner. We’ll be greeted with several business type options
including local business, brand, or public figure. Select the type of business
you’re creating the page for. If our business type falls into more than one of
the category options, choose the one it best aligns with.

We’ll immediately be asked what kind of business category we are, along with
some other small details that will vary depending on our business type. We
have to select the one that applies to our’s, then we have to fill out any other
fields, and click next.

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Note: If we don’t already have a personal Facebook account, we’ll be
prompted to create a new login.

Step 2: Our “About” details

We have to include what types of business we want to run. We have to Keep in

mind that we can only add three categories, so we have to make sure we’re as
accurate as possible. This ensures that the traffic we get is qualified—they’re
actually looking for our business or a business like ours.

The next field gives us the opportunity to tell people about our business. No
need to get too elaborate here. Just write down what your customers need to
know as clearly and concisely as possible. we can add a longer description later
on.

Finally, we have to add url and confirm whether or not our business is real.

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Step 3: Add a picture

It’ll take less than a minute. Simply we have to choose where we want to
upload the image from: our computer or the web (and of course, make sure
you have full rights to the image).

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Step 4. Add to our Favorites

This step isn’t necessary. But if we have a personal Facebook account that we
use with any regularity, adding our Facebook for Business Page to our favorites
lets we easily toggle between the accounts.

Step 5. Add our Audience

Where are we? Who is our customers? Now’s the time to tell Facebook—
they’ll make it easier for that audience to find us. Here we can select our
location, preferred gender(s), and their interests as they relate to our business
so that they can filter the type of people that are visiting your Facebook page.
We don’t need to build elaborate personas to target here, but do put some
real thought into who our customer is.

Step 6: Welcome to our Page

Ta-da! Our page is alive, albeit a bit sparse. We’ll be prompted to take a quick
walk-through of a few features. Unless we’re already well aware of how the
Facebook for Business Page operates, we recommend clicking through the
prompts, just so we know where everything is. It only takes a few seconds.

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Depending on what kind of business type and category we’ve chosen, you may
need to fill in some other details, (hours of operation/price range/tour dates).
We have to do this right now. As Facebook is often the very first place a
customer goes to get information about us, having it all there is extremely
important. If we’re looking for a business that’s open till 9 and can’t find it on
our page, they’ll surely find another place that is.

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Step 7: Add photos

If we’re a retail shop, people might want to know what the place looks like. If
we’re a restaurant, photos of menu items can prompt the reservation. And we
you’re a celebrity or public figure, people want to know what we’re up to. Add
photos that will positively reinforce our brand or help people get an idea of
what to expect from our business or service, whether it’s lifestyle shots or
products. We warned though: bad photos can do more harm than no photos at
all (especially in food service), so it may be worth our while to get help from a
professional photographer.

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Step 8. Add a Call to Action

There are hundreds of reasons why people visit our page, and we may not be
able to provide them with all the information they need there. But you can
provide them with a way to get it by setting up a Call To Action button. We
have to choose between signing up for a newsletter, sending them to your
website, purchasing a product, and more. Facebook’s built-in Call to Action
button makes it virtually frictionless to give the consumer what they’re looking
for when your Facebook Page can’t provide it.

4 reasons why branding on facebook is important

1. Facebook is still the most popular social networking site for marketers.
According to the Salesforce 2015 State of Marketing report, Facebook is still
the #1 social channel for marketers in 2015. With 80% of marketers currently
using the platform, not being active on Facebook is akin to giving your
competitors a golden ticket.

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Marketers also stated that Facebook is one of their top 10 most effective
channels, with 73% saying it’s very effective/effective for marketing purposes.
2. Facebook continues to drive the largest share of social media referral
traffic.
Facebook continues to dominate Pinterest, YouTube and even Twitter in terms
of its share of social media referrals. While all social media sites drove 31.24%
of all referral traffic on the web in December 2014, Facebook alone
drove nearly 25%.

Still holding on to search as your main source of traffic? Link building guru Eric
Ward believes the importance of search traffic is overrated, and that our traffic
sources should now be much more diverse: “At the end of the day, there are a
trillion web sites. There are a billion search phrases. Yet there are only ten to
twenty search results being fought over. That’s a fool’s game. The sites that
thrive and survive will be the sites that find ways to create link profiles that
provide them with traffic other than from Google.”
While Facebook shouldn’t be your only source of traffic (not by a long shot), it
can be an extremely valuable and predictable source of leads when used right.
3. Facebook offers a unique opportunity for businesses who master the art of
engaging content.
The organic reach of a Facebook page post is at an all time low. While this may
seem like bad news to most marketers, it presents an amazing opportunity to
businesses who know how to truly engage their fans. It requires true strategy
you need to conquer falling Facebook reach, which I outlined in “Why Your
Organic Facebook Reach Is Falling – And What To Do About It”.
4. Facebook currently has 40 million active small business pages.
One train of thought is this: Why would I want to compete with nearly 40
million other small businesses? Why not spend my time on other, more niche
networks? While this is a valid point, I would argue that it’s critical to maintain
at least a basic presence on Facebook. Most consumers expect businesses to
be active on a minimum of 3 social networking sites, and Facebook tops this
list.

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How did I open my Facebook Page?
The first thing that I do is come up to my browser and I typed in
facebook.com/page and hit enter. Then it brings up a new page and there I see
a green button it calls “create page”. I clicked it, then there is a new page came
in with 6 types of category. Among them I select “Local Business or place”
category. Then I clicked it and there is a option of a another category among
them I select “advertising/marketing” and named my band “Get.Set.Go”. Then
I logged in to that account.

Branding through YouTube:

Most businesses have no idea and how to present their videos in front of the
hold world people. So, YouTube is the most essential tool. This is because
YouTube is the best way to enhance the products and services of company
through video advertising and video tutorial. YouTube advertising is an online
advertising which can let firm post up a lot of video to advertising their small
company product and information because this online advertising system is
very cheap with another advertisement. Those will show to all people in the
world who have online in YouTube. The interest researchers can upload and
watch their advertisement video and tutorials on the interest for free.
Nowadays YouTube is a great new approach to promote business. Through the

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advertising of video in the YouTube, it can quickly present our new ideas and
new services in front of people who able to use YouTube.

YouTube promoted video is easy to control and upload. At the first, the
business owners have to create their videos promotion. Froe example, they
have to choose one of promoted video and write some promotional text or
contents, and tell them which keywords should be trigger our promotion. Then
the second step is launching your campaign. For example, the business owner
can using their keyboards, then the video promotion will now appear next to
contextually relevant search results. The tired step is et more views and pay
only for results. For example, when the YouTube viewers click on your product
promotion they will see your videos. So you only need to pay when people
click to see your video. But is also has some disadvantages. This YouTube
advertising is poor campaign management when promoted any videos. It also
has some currently limited features.

Blog advertising system is an e-commerce system which can make selling and
buying advertise space easy. This Blog advertising will share out to all internet
users who has use blog to do online shopping and show opinion. This blog
advertising will be able to accept all advertisement type because this blog have
offer the largest variety of advertise units.

Branding through Instagram

With more than 600 million users a month, the once little and lowly Instagram
platform has become a powerful networking engine. Particularly as visual
media of every variety gains steam, Instagram gives entrepreneurs the power
to grow and promote their brands more effectively than ever before.

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Now I’m showing some steps that can help us to build a brand through
Instagram:

1. Create a Clear Profile: Your Instagram profile is prime real estate, so be sure
to take advantage of all the traffic going by. The three key areas to focus on are
your photo, profile description and URL link. Instagram, of course, is an image-
conscious social media site, so be sure your profile photo is a good one. I
personally prefer a photo of a person in social media avatars, unless you are a
pet business. If you are, an adorable kitten or puppy is crowd-pleasing. But if
you do use your logo, be sure it matches the logo on your website and other
social media platforms. For logos, consistency is key.

Your profile description tells visitors who you are, what you’re about and most
of all, what they can expect to see if they follow you. Keywords are a plus. If
you are a motivational speaker, your headline might say something like “I love
to inspire, motivate and teach professionals how to conquer their goals and
live life to the fullest.” Be sure the description is managing the expectation of
your target audience. If they don’t know what to expect from your posts, the
chance of them following you decreases tremendously. For example, the
description for a fitness instructor might state, “My posts are so motivating,
you can’t help but want to work-out!”

2. Consider Using Canva to Create Images: Canva is a solo-entrepreneur’s

dream come true, Illman says. It eliminates hours of fiddling and photo
manipulation. It is simple to use and rich with features. Depending on the
message you want to convey, you can create a newsfeed that pops with color,
mesmerizes with hues or communicates a simple elegance. Once you know the
style you’d like to convey, use Canva to pick out the colors you’d like to use

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consistently for postings. These colors should reflect your brand. For Illman, as
a business development consultant who focuses on sales and social media, she
wanted a bold and eye catching color in her feed. So she chose a bright red as
a theme for a series of memes that were in line with her business. Her first
posts consisted of one meme and one photo of whatever I was doing that
day. “What I love most about Canva is the easy color chart that guarantees you
use the exact shade of ‘red’ every time. This is important for brand consistency
—so take advantage of Canva’s color feature,” she says.

Once you have chosen Instagram as your size of photo, (Canva has the
dimensions figured out) you will return to the work area and click on
“background” in the left column, so the color chart is displayed. Click on the
closest color to the one you want. Next, click the “plus” sign which causes a
color wheel to appear. You can use the bar and color wheel to create the exact
color you want. Once you choose your color, take note of its number, and
either take a screen shot or write it down for your other images. You can do
this for all colors, to ensure your brand images remain consistent over time.

3. Create a Style Pattern in Your Profile: Creating a style pattern in Instagram

is fun and with the help of Canva, surprisingly easy. Beyond color, there are
many patterns you can play with in Instagram as well. For example, you can
create a theme board of quotes on top of a checkerboard pattern. Then the
next month you can offer tips with each post and use a different pattern. The
key is to be true to your message and brand while interchanging the look to
keep your images fresh over time.

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Branding through Pinterest

Visual marketing is the current trend, so it’s no wonder brands see huge
potential in Pinterest. It’s an ultra-hot social media site where photos are
center stage and sharing is second nature to the audience. Pinterest launched
in March 2010 and has over 70 million users; 500,000 of those are business
accounts. Pinterest’s audience is engaged and active.

While some brands have been quick to adopt Pinterest as a marketing tool to
drive targeted engagement, there are a number of companies that can do
more to harness the power of Pinterest and visual storytelling.

Below are six innovative ways brands are using Pinterest:

1: Bring Pinterest to You: Pinterest is so integral to Nordstrom‘s overall

marketing strategy that they’re using it as an in-store promotional tool. The
store highlights its most popular pins by ‘pinning’ them in the stores.
Nordstrom has around 4.5 million followers on Pinterest. It’s a safe bet many
of them are shopping in-store. When those followers see the popular pinned
items in the store it can translate into big sales. According to Business Insider,
Nordstrom not only flags popular items in the shoe and handbag departments,
the company also has an app to help salespeople find the pinned items in the
store.But Nordstrom isn’t the only company taking advantage of this new
marketing tactic. Target and other retailers are adopting this practice as well.

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2: Share Your Lifestyle, Not Your Products: Pinterest’s most popular pins are
fashion, food and home decorating. Given that, you may not expect Lowe’s
hardware stores to be a natural fit. But the brand has worked hard to tailor its
activity to Pinterest’s audience.Lowe’s includes everything from style
inspiration for each room in the house to gift ideas that link neatly to their
online store to craft projects and cool gadgets.The result is a showcase of
lifestyle ideas and 3.5 million followers.

3: Partner With Influential Guest Pinners Pinterest’s group boards are a simple
idea and an opportunity to include guest pinners who can bring new interest to
your boards. Here’s how group boards work: You can invite other users to
contribute pins to a board, and their activity on your board shows up in both
your followers’ and the guest pinner’s followers’ feeds. You can imagine the
potential for attracting new followers, especially if you’re working with an
influential pinner.Group boards work well for Etsy in particular because they
have such a wide range of products. They’ve used a number of guest pinners
from Pop Sugar to Martha Stewart.

4: Show Your Fans You Appreciate Them: Your fans are at the heart of what
you do, and social networks are a great place to thank them for their
continued support.The Today show recently hit 100,000 followers on
Pinterest, so they baked a cake and “shared” it with them to celebrate! The pin
led to the Today.com website where a recipe showed step-by-step instructions
for how to make the cake at home.

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5: Humanize Your Brand: We’re used to seeing slick marketing images that put
a brand in its best light, but rough-around-the-edges, homespun photos can be
just as engaging, if not more so! Ben and Jerry’s has shown this time and time
again.
They’ve had an interesting journey to get where they are and their fans want
to know about it. To that end, the Ben & Jerry’s Pinterest boards include
History, The People Behind the Pints and Our Factory. Seeing the story through
pictures gives fans a sense of the brand’s wider mission and reinforces how
much they love their fans.

6: Inspire Your Audience: While GE may not be an obvious choice for a

successful Pinterest profile, they draw followers in by making the most of their
stunning pictures.

As you can imagine, it’s hard to show the visual side of a manufacturing brand,
so GE decided to share the inspiration that drives them to innovate.

With boards like FABULOUS Kitchens, Brilliance in Motion, Gifts for Geeks and
Under the Microscope, GE has created an exciting, original profile that appeals
as much to the style-conscious as it does to science geeks.

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