How to Brand a Business in

Social Media.

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 How to brand a Business in social media

Table of content

Table of Contents
Letter of Transmittal.............................................................................................................................iii
Acknowledgement.................................................................................................................................5
How to brand a business on Facebook:.................................................................................................6
Steps to create Facebook page:.............................................................................................................7
Step 2: Our “About” details........................................................................................................8
Step 3: Add a picture...................................................................................................................9
Step 4. Add to our Favorites.....................................................................................................10
Step 5. Add our Audience..........................................................................................................11
Step 6: Welcome to our Page....................................................................................................12
Step 7: Add photos.....................................................................................................................13
Step 8. Add a Call to Action......................................................................................................14
How did I open my Facebook Page?....................................................................................................15
Branding through YouTube:.................................................................................................................15
Branding through Instagram................................................................................................................16
Branding through Pinterest.................................................................................................................19

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Acknowledgement
This survey report would not have been completed without the selfless
contributions of some individuals and organizations. I feel very thankful
fortheir help and support. And above all, I express my gratitude to ALLAH the
Almighty, who aided me with His strength, gave us wisdom and patience to
complete this term paper.
Additionally, special thanks go to our course instructor who believed that we
could finish this term paper on time. His guidelines and encouragement,
without a doubt, helped shape this paper as it is now. I have tried my best to
present the information as clearly as possible.
Furthermore, I would like to show my appreciation to the librarians of BUP
library for their unlimited patience during the time of research writing.
Moreover, we are also thankful to our classmates, friends and interviewees on
whom the survey was made for their help and support. Last but not least, mere
acknowledgement may not redeem the debt we owe to the parents and family
members for their direct/indirect help, support and sacrifices during the entire
study period.

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How to brand a business on Facebook:

Facebook continues to be the best social network to set up camp on as a

business. It's an absolute no-brainer to be on there. When we use the brand
awareness objective, Facebook helps us connect with audiences who are most
likely to recall our ads by optimizing for reach and attention (how long people
look at your ads).

Facebook is used by more than half of the world’s online population, and by the
end of 2015 it had more than 1.5 billion monthly users. In addition, the average
smartphone user spends one out of every five minutes on Facebook. AOL had a
dream to monopolize the Internet in 1985. Facebook has realized that dream
today.

“I have a business page and my personal page is for friends and family.” Well,
it’s time to start using our personal Facebook to build our own brand, business
and awareness. There’s Snapchat, Whatsapp, and a host of other fun platforms
to interact with friends and family.

For most businesses, Facebook Pages (distinct from individual profiles and
Facebook groups) are the best place to start. Pages allow businesses to collect
“fans” the way celebrities, sports teams, musicians and politicians do. There are
now 1.4 million Facebook Pages and they collect more than 10 million fans
every day, according to the site.

Businesses can easily create a Web presence with Facebook, even if they don’t
have their own Web site (most companies still should maintain a Web site to
reach people who don’t use Facebook or whose employers block access to the
site). Businesses can claim a vanity address so that their Facebook address
reflects the business name, like www.facebook.com/Starbucks. Facebook pages
can link to the company’s Web site or direct sales to e-commerce sites like

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Ticketmaster or Amazon.Facebook offers an array of tools and networks, and
it’s easy to wander down too many paths.

Steps to create Facebook page:

Step 1: Signing up

We have to go to facebook.com/business and click ‘CREATE PAGE’ in the top

right hand corner. We’ll be greeted with several business type options including
local business, brand, or public figure. Select the type of business you’re
creating the page for. If our business type falls into more than one of the
category options, choose the one it best aligns with.

We’ll immediately be asked what kind of business category we are, along with
some other small details that will vary depending on our business type. We have
to select the one that applies to our’s, then we have to fill out any other fields,
and click next.

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Note: If we don’t already have a personal Facebook account, we’ll be prompted
to create a new login.

Step 2: Our “About” details

We have to include what types of business we want to run. We have to Keep in

mind that we can only add three categories, so we have to make sure we’re as
accurate as possible. This ensures that the traffic we get is qualified—they’re
actually looking for our business or a business like ours.

The next field gives us the opportunity to tell people about our business. No
need to get too elaborate here. Just write down what your customers need to
know as clearly and concisely as possible. we can add a longer description later
on.

Finally, we have to add url and confirm whether or not our business is real.

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Step 3: Add a picture

It’ll take less than a minute. Simply we have to choose where we want to upload
the image from: our computer or the web (and of course, make sure you have

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full rights to the image).

Step 4. Add to our Favorites

This step isn’t necessary. But if we have a personal Facebook account that we
use with any regularity, adding our Facebook for Business Page to our favorites
lets we easily toggle between the accounts.

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Step 5. Add our Audience

Where are we? Who is our customers? Now’s the time to tell Facebook—they’ll
make it easier for that audience to find us. Here we can select our location,
preferred gender(s), and their interests as they relate to our business so that they
can filter the type of people that are visiting your Facebook page. We don’t
need to build elaborate personas to target here, but do put some real thought into
who our customer is

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Step 6: Welcome to our Page

Ta-da! Our page is alive, albeit a bit sparse. We’ll be prompted to take a quick
walk-through of a few features. Unless we’re already well aware of how the
Facebook for Business Page operates, we recommend clicking through the
prompts, just so we know where everything is. It only takes a few seconds.

Depending on what kind of business type and category we’ve chosen, you may
need to fill in some other details, (hours of operation/price range/tour dates). We
have to do this right now. As Facebook is often the very first place a customer
goes to get information about us, having it all there is extremely important. If

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we’re looking for a business that’s open till 9 and can’t find it on our page,
they’ll surely find another place that is.

Step 7: Add photos

If we’re a retail shop, people might want to know what the place looks like. If
we’re a restaurant, photos of menu items can prompt the reservation. And we
you’re a celebrity or public figure, people want to know what we’re up to. Add
photos that will positively reinforce our brand or help people get an idea of what
to expect from our business or service, whether it’s lifestyle shots or products.
We warned though: bad photos can do more harm than no photos at all
(especially in food service), so it may be worth our while to get help from a
professional photographer.

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Step 8. Add a Call to Action

There are hundreds of reasons why people visit our page, and we may not be
able to provide them with all the information they need there. But you can
provide them with a way to get it by setting up a Call To Action button. We
have to choose between signing up for a newsletter, sending them to your
website, purchasing a product, and more. Facebook’s built-in Call to Action
button makes it virtually frictionless to give the consumer what they’re looking
for when your Facebook Page can’t provide it.

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How did I open my Facebook Page?
The first thing that I do is come up to my browser and I typed in
facebook.com/page and hit enter. Then it brings up a new page and there I see a
green button it calls “create page”. I clicked it, then there is a new page came in
with 6 types of category. Among them I select “Artist, band or public Figure”
category. Then I clicked it and there is a option of a another category among
them I select “personal blogging” and named my band “The foodiepedia”. Then
I logged in to that account.

Branding through YouTube:

Most businesses have no idea and how to present their videos in front of the
hold world people. So, YouTube is the most essential tool. This is because
YouTube is the best way to enhance the products and services of company
through video advertising and video tutorial. YouTube advertising is an online
advertising which can let firm post up a lot of video to advertising their small
company product and information because this online advertising system is very
cheap with another advertisement. Those will show to all people in the world
who have online in YouTube. The interest researchers can upload and watch
their advertisement video and tutorials on the interest for free. Nowadays
YouTube is a great new approach to promote business. Through the advertising
of video in the YouTube, it can quickly present our new ideas and new services
in front of people who able to use YouTube.

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YouTube promoted video is easy to control and upload. At the first, the
business owners have to create their videos promotion. Froe example, they have
to choose one of promoted video and write some promotional text or contents,
and tell them which keywords should be trigger our promotion. Then the second
step is launching your campaign. For example, the business owner can using
their keyboards, then the video promotion will now appear next to contextually
relevant search results. The tired step is et more views and pay only for results.
For example, when the YouTube viewers click on your product promotion they
will see your videos. So you only need to pay when people click to see your
video. But is also has some disadvantages. This YouTube advertising is poor
campaign management when promoted any videos. It also has some currently
limited features.

Blog advertising system is an e-commerce system which can make selling and
buying advertise space easy. This Blog advertising will share out to all internet
users who has use blog to do online shopping and show opinion. This blog
advertising will be able to accept all advertisement type because this blog have
offer the largest variety of advertise units.

Branding through Instagram

With more than 600 million users a month, the once little and lowly Instagram
platform has become a powerful networking engine. Particularly as visual
media of every variety gains steam, Instagram gives entrepreneurs the power to
grow and promote their brands more effectively than ever before.

Now I’m showing some steps that can help us to build a brand through
Instagram:

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1. Create a Clear Profile: Your Instagram profile is prime real estate, so be
sure to take advantage of all the traffic going by. The three key areas to focus on
are your photo, profile description and URL link. Instagram, of course, is an
image-conscious social media site, so be sure your profile photo is a good one. I
personally prefer a photo of a person in social media avatars, unless you are a
pet business. If you are, an adorable kitten or puppy is crowd-pleasing. But if
you do use your logo, be sure it matches the logo on your website and other
social media platforms. For logos, consistency is key.

Your profile description tells visitors who you are, what you’re about and most
of all, what they can expect to see if they follow you. Keywords are a plus. If
you are a motivational speaker, your headline might say something like “I love
to inspire, motivate and teach professionals how to conquer their goals and live
life to the fullest.” Be sure the description is managing the expectation of your
target audience. If they don’t know what to expect from your posts, the chance
of them following you decreases tremendously. For example, the description for
a fitness instructor might state, “My posts are so motivating, you can’t help but
want to work-out!”

2. Consider Using Canva to Create Images: Canva is a solo-entrepreneur’s

dream come true, Illman says. It eliminates hours of fiddling and photo
manipulation. It is simple to use and rich with features. Depending on the
message you want to convey, you can create a newsfeed that pops with color,
mesmerizes with hues or communicates a simple elegance. Once you know the
style you’d like to convey, use Canva to pick out the colors you’d like to use
consistently for postings. These colors should reflect your brand. For Illman, as
a business development consultant who focuses on sales and social media, she
wanted a bold and eye catching color in her feed. So she chose a bright red as a
theme for a series of memes that were in line with her business. Her first posts
consisted of one meme and one photo of whatever I was doing that day. “What I
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love most about Canva is the easy color chart that guarantees you use the exact
shade of ‘red’ every time. This is important for brand consistency—so take
advantage of Canva’s color feature,” she says.

Once you have chosen Instagram as your size of photo, (Canva has the
dimensions figured out) you will return to the work area and click on
“background” in the left column, so the color chart is displayed. Click on the
closest color to the one you want. Next, click the “plus” sign which causes a
color wheel to appear. You can use the bar and color wheel to create the exact
color you want. Once you choose your color, take note of its number, and either
take a screen shot or write it down for your other images. You can do this for all
colors, to ensure your brand images remain consistent over time.

3. Create a Style Pattern in Your Profile: Creating a style pattern in

Instagram is fun and with the help of Canva, surprisingly easy. Beyond color,
there are many patterns you can play with in Instagram as well. For example,
you can create a theme board of quotes on top of a checkerboard pattern. Then
the next month you can offer tips with each post and use a different pattern. The
key is to be true to your message and brand while interchanging the look to
keep your images fresh over time.

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Branding through Pinterest

Visual marketing is the current trend, so it’s no wonder brands see huge
potential in Pinterest. It’s an ultra-hot social media site where photos are center
stage and sharing is second nature to the audience. Pinterest launched in March
2010 and has over 70 million users; 500,000 of those are business accounts.
Pinterest’s audience is engaged and active.

While some brands have been quick to adopt Pinterest as a marketing tool to
drive targeted engagement, there are a number of companies that can do more to
harness the power of Pinterest and visual storytelling.

Below are six innovative ways brands are using Pinterest:

1: Bring Pinterest to You: Pinterest is so integral to Nordstrom‘s overall

marketing strategy that they’re using it as an in-store promotional tool. The
store highlights its most popular pins by ‘pinning’ them in the stores. Nordstrom
has around 4.5 million followers on Pinterest. It’s a safe bet many of them are
shopping in-store. When those followers see the popular pinned items in the
store it can translate into big sales. According to Business Insider, Nordstrom
not only flags popular items in the shoe and handbag departments, the company
also has an app to help salespeople find the pinned items in the store.But
Nordstrom isn’t the only company taking advantage of this new marketing
tactic. Target and other retailers are adopting this practice as well.

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2: Share Your Lifestyle, Not Your Products: Pinterest’s most popular pins
are fashion, food and home decorating. Given that, you may not expect Lowe’s
hardware stores to be a natural fit. But the brand has worked hard to tailor its
activity to Pinterest’s audience.Lowe’s includes everything from style
inspiration for each room in the house to gift ideas that link neatly to their
online store to craft projects and cool gadgets.The result is a showcase of
lifestyle ideas and 3.5 million followers.

3: Partner With Influential Guest Pinners Pinterest’s group boards are a

simple idea and an opportunity to include guest pinners who can bring new
interest to your boards. Here’s how group boards work: You can invite other
users to contribute pins to a board, and their activity on your board shows up in
both your followers’ and the guest pinner’s followers’ feeds. You can imagine
the potential for attracting new followers, especially if you’re working with an
influential pinner.Group boards work well for Etsy in particular because they
have such a wide range of products. They’ve used a number of guest pinners
from Pop Sugar to Martha Stewart.

4: Show Your Fans You Appreciate Them: Your fans are at the heart of what
you do, and social networks are a great place to thank them for their continued
support.The Today show recently hit 100,000 followers on Pinterest, so they
baked a cake and “shared” it with them to celebrate! The pin led to the
Today.com website where a recipe showed step-by-step instructions for how to
make the cake at home.

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5: Humanize Your Brand: We’re used to seeing slick marketing images that
put a brand in its best light, but rough-around-the-edges, homespun photos can
be just as engaging, if not more so! Ben and Jerry’s has shown this time and
time again.
They’ve had an interesting journey to get where they are and their fans want to
know about it. To that end, the Ben & Jerry’s Pinterest boards include History,
The People Behind the Pints and Our Factory. Seeing the story through pictures
gives fans a sense of the brand’s wider mission and reinforces how much they
love their fans.

6: Inspire Your Audience: While GE may not be an obvious choice for a

successful Pinterest profile, they draw followers in by making the most of their
stunning pictures.

As you can imagine, it’s hard to show the visual side of a manufacturing brand,
so GE decided to share the inspiration that drives them to innovate.

With boards like FABULOUS Kitchens, Brilliance in Motion, Gifts for Geeks
and Under the Microscope, GE has created an exciting, original profile that
appeals as much to the style-conscious as it does to science geeks.

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