PUNEET

BUSINESS PLAN AND

GUNNU
Zulfee
 To contest all hair-related misconceptions and
normalize hair color in the same way the makeup
is normalized.
OUR VISION To change the way of hair color like the seasons
of the year and create a new trend based on
imagination of the people
To give people confidence about their style and
personality
OBJECTIVE OF THE
BRAND
“A TOUCH ABOVE SALON” IS THE
MOTTO OF THE BRAND
WHERE IT PROVIDES IN-HOME
SALON EXPERIENCE WITH THE
BEST OF CLASS ORGANIC
PRODUCTS , TO LET PEOPLE
CARE FOR THEIR HAIR.
WE ARE HERE TO INFORM OUR
CLIENTS AND AUDIENCE ON
SAFE HAIR EXPERIMENTATION
AND STYLING TECHNIQUES.
 INTRODUCTION
The Indian Hair Color Market was valued at $ 477 million
in FY 2020 and is forecast to grow at a CAGR of over 17%
until FY 2026 due to various growth factors such as
increasing urbanization and evolving lifestyles, growing
hair-highlight trend, rising market for salon services and
innovative tools used in salons to strengthen the ease of use
of hair care products, which in turn would boost the sales
value of hair colors and other related products. The Indian
market has few availability of fashion hair colors.

Zulfee , semi-permanent hair color , brings gorgeous hues to

life. Semi-Permanent hair color segment accounts for the
largest market share mainly due to its ammonia free
presence. Our products are Ammonia-free, Paraben-free,
PPD-free.
SHADES YOU CAN CHOOSE FROM

Smokey Lavender Sapphire Blue Lush Green

Ruby Red Ash Grey Bloomy Pink

 MANUFACTURING OF THE
PRODUCT 1. AQUA

2. DISODIUM EDTA

• To further improve the health of your hair, our formulations are 3. PROPYLENE GYLCOL
enhanced with organic herbal extracts. We have detailed every 4. CETOSTEARYL ALCHOL
ingredient below, to ensure complete transparency.
5. PEG 100 STEARATE

6. STEARETH 2
• Even though it may seem complicated, creating hair color just
7. EUXYL PE 9010
requires mixing the proper materials in the right amounts at the
appropriate times. 8. PERFUME

9. CITRIC ACID

10. NATURAL DYES

11. ALOEVERA EXTRACT

12. HIBISCUS EXTRACT

13. ALMOND OIL

 STEPS TO APPLY THE COLOR

CHOOSE YOUR FAVOURITE

APPLY THE COLOR AND WAIT FOR 25-45
SHADE MINUTES.

STEP 2 STEP 4

STEP 1 STEP 3
USE BLEACH FOR THE BLACK RINSE OFF THE COLOUR AND DRY
HAIR THE HAIR
 Students who are in college are primarily our
target audience.
Zulfee provides mid-range products so that
students may easily buy them without giving it
TARGET much thought. We concentrate on folks in the
intermediate income bracket who don’t prefer to
AUDIENCE visit a Salon frequently.
We also pay close attention to those who go to
work and adhere to strict protocols for arriving at
their workplaces. So they can choose semi
permanent hair dye when they go on a holiday or
to a wedding. Considering that we'll be using
such tools, Gen Z is our primary target audience.
 MARKTING OF THE PRODUCT
RWA – RESIDENT
WELFARE
ASSOCIATIONS
• RESIDENT WELFARE • WE CAN GO TO THE
ASSOCIATION – WE CAN GO TO
DIFFERENT SOCITIES /
APARTMENTAL AREAS TO
DISTRIBUTE THE PAMPHLETS
AND INVITE THE LOCAL AREA
TO THE CAMPAIGNS.
• THIS WILL HELP US TO GAIN
• WE CAN ALSO HIRE
CONTROL OVER THE LOCAL
AREA WITH THE CHEAPEST
INVESTMENT
SALONS SOCIAL MEDIA
MARKETING
• WE CAN START PAID
LOCAL SALONS IN THE CAMPAIGNS AND MAKE OUR
AREA AND ASK THEM TO OWN BRAND PAGES AS OWNED
SPREAD AWARENESS FORM OF MEDIA FOR THE
ABOUT THE PRODUCT OR PROMOTION OF THE PRODUCT.
SELL THEM AT THEIR
• INSTAGRAM PAID CAMPAIGN (7
RESPECTIVE STORES
DAY)- 5000 RPS
• FACEBOOK MARKETPLACE –
THEM ON PER PRODUCT
1000 RPS PER WEEK
COMISSION BASED
SYSTEM. (BASED ON 2023 META
GUIDELINES.)
 MARKTING OF THE PRODUCT

MODERN FASSARD
TRADE Beauty website MARKETING
• EXAMPLE OF MODERN • WE CAN GIVE OUR TRIAL • HYPERMARTS USE THIS FORM
TRADE CAN BE – 24X7 PRODUCT AND LIST OUR OF MODERN MARKETING , IN
FRANCHISE. BRANDS ON WEBSITES THIS WE CAN BOOK
LIKE SMYTTEN OR OURSELVES A SPACE OR A
• THE PRODUCT CAN BE
NYKAA SHELF AT THE SUPERMARKET
MARKETED ON THE CASH
• WEBSITES LIKE SUCH AS BIGBASKET’S,
COUNTERS OF THE LOCAL
SMYTTEN PROVIDE RELIANCE OR RAJMANDIR’S,
SHELVES OF 24X7
TRIAL POINTS TO GET AND PLACE OUR PRODUCT
• THE COST FOR MODERN THE MINI FREEBIES THERE.
TRADE SYSTEM IS – 15,000 WITH THE PRODUCTS AT
ECONOMICAL RANGE.
COSTING AND MARGIN OF THE PRODUCT

• Each jar would consist of 50g of hair color which is suitable for single use.
• TWO JARS OF DIFFERENT COLORS WOULD BE SOLD TOGETHER.(100g)
• Total batch cost (13 ingredients(each 76gm) + jars(30 per piece)) is 2400 rs (for 1000
gm)
• So the cost of 100 GRAMS- 240 RS.
THERE CAN BE 20 JARS IN ONE BATCH AND IF TWO JARS(100G) IS SOLD AT
320 RS THEN THE TOTAL BATCH WOULD GO FOR RS 3200
THE PROFIT FROM ONE BATCH (I.E=20 JARS = 3200-2400= 800 rs)
DELIVERY COST WOULD BE ADDITIONAL 49/- RS , IT AN BE DONE FROM
POST OR FED-EX.
COSTING AND MARGINOF THE PRODUCT

NOW TO SUMMARIZE THE COST FOR STARTING THE COMPANY:-

AT START WE WILL MAKE 15 BATCHES AND STORE THEM AT
INVESTMENT = 36,000 RS
MARKETING INVESTMENTS WOULD INCLUDE= 15,000+6,000+
5,000+6,000= 32,000 RS
PACKAGING +PRINTING WOULD COST ATLEAST - 1500-2500
MISCELLANEOUS EXPENSES= 3000
SO THE TOTAL COST OF STARTING THIS BUSINESS WOULD BE IN
THE RANGE OF 70- 75 THOUSAND.
 RATE OF GROWTH
IF WE MAKE 15 BATCHES A MONTH, AND PROFIT PER BATCH IS 800 RS , AS OUR INVESTMENT IS
75K SO IT WILL TAKE US AROUND 90 BATCHES TO REACH OUR BREAK EVEN POINT, THAT
WOULD BE THE TIME OF AROUND 6 MONTHS AND 12 DAYS AT THE VERY LEAST.

THE GRAPH SHOWS FROM AFTER THE BREAK EVEN POINT HOW THE PROFIT WOULD ARISE:-
30000

25000

20000

15000

10000

5000

0
SEVENTH MONTH NINTH MONTH TWELTH MONTH FIFTEEN MONTHS

ASSUMED ON BASIS OF RISE OF 5 BATCHES (20) JARS IN TWO MONTHS AFTER THE BREAK EVEN
POINT IS REACHED.
 THE TOP THREE SEMI-PERMANENT HAIR COLOR
BRANDS WHICH EXIST IN INDIA AND WE THINK
IS OUR COMPETITION ARE :-
1) CRAZY COLOR
2) STREAX PROFESSIONAL
3) PARADYES

SO WHY IS ZULFEE DIFFERENT FROM THEM?AND

WHY WOULD PEOPLE PREFER US?

COMPETITION - OTHER BRAND HAVE MUCH HIGHER

AMMONIA AND HIGHER PARABEEN
CONCENTRATION
- ALTHOUGH THEY ARE BIG BRANDS WITH
PROPER FACTORIES TO THEIR SETUP BUT THE
PRICE OF THE PRODUCT IS SIGNIFICANTLY
HIGHER THEN OURS
- ZULFEE PROVIDES TWO HAIR COLORS AT 300
RUPEES FOR SINGLE TIME USAGE BUT THESE
BRANDS HAVE 700-900 RS OF ONE COLOR AND
1400-1800 RANGE FOR THE TWO.
 Summary
ZULFEE IS CONCERNED ABOUT THE
ENVIORNMENT . OUR GOAL IS TO
PROVIDE THE BRIGHTEST COLORS
POSSIBLE BUT ALSO TO PRESERVE THE
ORIGNALITY THROUGH ORGANIC
MEANS.
AT THE END THE AIM IS TO PROVIDE
YOU , OUR CUSTOMERS, WITH
AFFORDABLE, EASY TO APPLY HAIR
COLORS THAT NOT ONLY LOOK GREAT
BUT MAKE YOU FEEL AMAZING.
Thank you
PUNEET AND GUNNU

PUNEETNARANG2503@GMAIL.COM
JAINRIDHIKA2@GMAIL.COM