INTRODUCTION

Description of the business

Presenting our business as a partnership owned and managed by John Rey Llabres,
Angelyn Ti-ad, Andrea Bery Layosa and Nickole Sagadraca. This business is under personal
care and hair care cosmetics products where Charismatic Lavender Shampoo-bar highlights its
major purpose as a dirt and oil remover from the surface of the scalp and hair fibres with
additional components in order to control dandruff and condition our hair.

Charismatic Lavender Shampoo-bar is defined as an innovative shampoo that is made

from shea-butter and lavender essential oil. Our product will provide costumers an innovative
and unique shampoo since we all know that shampoos are viscous-type products, usually in the
form of a liquid while our very own product is characterized as a solid shampoo-bar. With that
being said , this product is not just a typical store-bought shampoo which provides costumer’s a
unique experience when it comes to their personal and hair care cosmetic products

Location of the Business

San Francisco, Iriga city

Funding Requirement and Source of Funds

The funding needed for the next 5 months is 3, 100 pesos which we have to fulfill and
complete for the next 100 days. We will use this amount of money to buy for another set of
ingredients and materials needed for the production of our product. The source of funds of this
business are from retained earnings which are the portion of the business’s cumulative profit
that is held or retained and saved for future use.
 EXECUTIVE SUMMARY

VISION AND MISSION

-To provide a unique and high-quality personal and hair care cosmetic product for our
consumers where they can attain effective and efficient shampoo as their hair care product for
the betterment of their personal psyche.

-To create and provide satisfying product that can give satisfaction to our consumers through
our products’ efficiency and quality that exceed and guarantees their expectations and
demands.

-To be acknowledge and perceived as the distributor and owner of country’s first and one of
the most exquisite, effective, and essential shampoo-bar which can only found in the
Philippines and attain recognition for the development of this product that provides good
quality of cosmetics and personal care products.

-To develop a good ambience in the field of business and perceive as a provider of reasonable
price with profound quality in order to meet the consumers needs and priority.

GOAL

-Develop a unique product through innovative ways that can still sustain the major needs of our
costumer and attain recognition and good feedbacks from other related business that can ensure
the success of our product that aims to contribute for the progress of this country’s economy.

-Distinguish the major needs of every consumers in terms of personal and cosmetic hair care
product that highlights the efficiency and its effectiveness in order to perceive the value of hair
care treatment and evaluate the roles of this products in building confidence and beauty.

OBJECTIVES

-To optimize the satisfaction of every consumers in terms of personal and hair care products
highlighting their needs and demands.
-To attain accomplishment within this business in the field of cosmetics and personal hair care
products
-To create consistency and efficiency within this product meet the consumers expectations and
primary needs.
-To ensure that all of the operation process in our business is functioning properly and accurately in
order to meet the whole demands of consumers.

MARKETING PLAN
This section contains the following factors of the marketing mix: product, place, price,
promotion, people, packaging and positioning.

PRODUCT

The primary product is named Charismatic Lavender Shampoo-bar that belongs to personal
and cosmetic hair care products. Initially The product will initially be available in only one
variant: one shampoo bar per package (80 grams). The product is coated in one layer of medium-
sized plastic packaging; one bar will be standard for each delivery; total mass of 80 grams
including packaging.

PLACE

SAN FRANCISCO, IRIGA CITY

The place for distribution will be in San Francisco, Iriga City. And in order to distribute our
product, the channel and medium we will use is direct marketing and online selling that include
the use of social media platforms for fast and convenient transaction especially in this time of
pandemic.

PRICE

We determined the price based on the customer’s perceived value and based
from the competitors. We offer our product on the price range of P35.00 to P50.00
which makes it reasonable based on the benefits of using our product. The prices are
primarily based on the costs incurred in the manufacturing and production of the product.

Charismatic Shampoo-bar can be purchased at a much cheaper price which only P35 each
compared to its competitors since the shampoo’s production and raw materials only incurs lower
costs. The pricing is primarily based upon the cost of the production. Shampoo bars that are
available in the market today are mostly sold online by different established brands that offer a
wide range of products that’s why our product is also available online.
 Price ranges from P35.00 to P50.00 if you are going to buy online not to mention that
most of our buyers are based in Metro Manila and shipping fees would cost another P60.00 -
P150.00. But our buyers could avail discounts if they are going to avail 12 pieces of our shampoo
bar which only P350.00 much lower to its original price ranging P4200 with 7% discounts.

PROMOTION
Advertisement video is created in order to promote our product. Through video advertisement,
the presence of our product is conveyed more effectively and makes our promotions more
sufficient and convenient which reach massive amount of consumers. This promotional way is
truly effective because it creates awareness for consumers and let them understand what our
product is all about.

PEOPLE
 John Rey Llabres
 Angelyn Ti-ad
 Andrea Bery Layosa
 Nickole Sagadraca

PACKAGING

Figure 1:Proposed packaging and design layout

Product packaging is an integral aspect of any brand because it is the primary tangible
part of the product that consumers will first encounter along the market. The packaging of our
product named Charismatic Lavander Shampoo-bar, undergo the process of packaging where the
outer appearance of the product (the package) is matched with it’s logo designed by Nickole
Sagadraca. The actual shampoo-bar is placed inside a medium-sized transparent plastic and in
order to seal its edge, we use pink ribbon-yarn to tied beautifully the plastic packaging of the
product that resembles our business’s theme.
 Figure 2: Actual packaging and
design

POSITIONING
We all know that there are many companies that have already built their brand and client
loyalty that’s why competition in the shampoo market is truly tight and difficult. To compete
with these companies, we must first understand who we are and what we want to do by
positioning our company in relation to our competitors. Hibiscus shampoo and conditioner come
in a variety of intensities that can be utilized to distinguish it from competing products.

● Low Cost Pricing

The main ingredient of our product is locally available and can also be cultivated here in the
Philippines. There is no need to import materials that are needed to manufacture the product.
●Effectiveness and Benefits of the Product
Our product offers high quality results and efficiency when it comes to hair care treatment. It
meets the standard and expectations of consumers that will surely approved to their taste. Our
shampoo is characterized by different benefits such as it smoothen our hair and prevent hair loss
and also protect our scalps from itching and discomfort.
SWOT ANALYSIS