REPORT

4P’ OF MARKETING

Name :-Mayurkumar Gupta

Roll no :-20301B0044

Class :- FYBMS

Subject :-Principal Of Marketing

Submitted :- Prof Sagar Gaikwad

Student Sign :-

Faculty Sign :-
Product:-
1. Design of the Product :-
Beard oil made from a blend of herbs, oils and essential oils selected
to keep the beard shiny while delivering nutrients for a healthy beard.
Essential oils and Neem Oil have been added as they have anti-
microbial, anti-fungal properties that keep the beard clean.
So basically this beard oil has a glass body and a dropper which has a
metal cap This beard oil has a combination of various ingredients
such as jojoba oil, argan oil, coconut oil, hempseed oil grape seed oil.
Key Ingredients :-
 Jojoba oil:- One of the main jojoba oil uses is promoting hair
growth. By moisturizing your beard, the oil reduces breakage,
thereby eventually leading to a longer and fuller beard. Further,
jojoba oil can reduce the build-up of sebum – naturally
occurring skin oil – which can make it more difficult for your
beard hair to grow.
 Argan oil:- One of the primary benefits of argan oil is that it's a
natural moisturizer. It works great for your beard and head hair
too, if you want to use it there. It softens, tames, reduces
breakage, and maybe best of all, helps to fight “beardruff”
(dandruff in your beard). No one wants white flakes all over
their beard!
 Hemp Oil :-Hemp oil is packed with lipids, which add moisture
and shine to your skin and beard. The fatty acids in the oil help
to strengthen fragile strands and may even make your hair
 thicker. It can also help promote new hair growth specially if
you have a patchy beard.

2. Brand Name & Description :-

BEARDAGE Beard Oil
Beardage Beard Oil helps you to grow a stubbly beard. Beard oil keeps
the skin underneath your beard supple and healthy. It also reduces the
occurrence of beard dandruff and itch. Beard hair tends to be rougher in
texture than the hair on your head. Beard oil softens and adds shine to
beard hair. It also tames scraggly hairs so that your entire beard looks
neater and more styled.

3. Logo & Description:-

4. Tag Line :-
Gift your face with a great beard

5. Slogan & Description:-

Weirdo With A Beardo

Now with the help of Beardage Beard oil every strange person can have
a healthy and a hunk beard.

6.Packing:-
Packing of the product is the most crucial factor of you product The
packing of the product is done in very systematic manner as it has a
glass body so evey safety measures are taken. Beardage Beard Oil will
be available in different size quantity which is small, medium and large.
Here is the over view of your product.
PRICE:-
1. Cost:-
Price of the product is one of the most important factor to the customers
point of view. Price helps in Determining Return, Determines Demand,
Sales Volume and Market Share, Countering Competition, Builds
Product Image and A Tool of Sales Promotion. Price determines the
future of the product, acceptability of the product to the customers and
return and profitability from the product.
2. MRP:-
MRP CHART
No. Size of the product Price of the product (in Rs)
1 30ml 149Rs
2 90ml 349Rs
3 130ml 599Rs
 4 Maha pack (30ml,90ml&130ml) 999Rs

3.Pricing Strategy:-
As the price of our product is slightly pocket friendly. As we basically
aim for our customers to get fully satisfied with our product.
As our tag line says “Gift Your Face With A Great Beard “
And we actually prove it by our product as we value your budget. And
hence we gift you a beard with a pocket friendly budget.
Happiness is when, when we do budget shopping.
Our goal at Beardage is to provide our customers with unique services
and product knowledge, to build our marketing plan to reach our target
market, while also maximizing profits.
That is why to get the right pricing for our products we need to make
sure that we choose a good location for our business, choose our
suppliers wisely, reduce our overhead costs to the smallest minimum and
make sure we attract clients to our business, as against taking our
products to the market to source for buyers; with this, we would have
successfully removed the cost of transporting the goods to the market.

Payment Options
With our unique customer approach to business, we plan to offer our
customers different payment options as it suits them. We plan to make
sure that we provide them with payment options that will make their
transactions less stressful and very open. Listed below are the payment
options we at Beardage plan making available to our customers;
Payment via bank transfer
Payment via online bank transfer
Payment via check
Payment via bank draft
Payment via POS

4.Profit:-
Note that as the herbal market has evolved into a multi-billion dollar
industry, so has the opportunity for small firms and farms to supply
product to larger herbal companies that then repackage and market the
product under their own brand.
Report has shown that the size of these suppliers can range from a one-
person operation to a small farm that can have 20 or more employees.
We at Beardage are aware that as larger and second tier companies face
off to win greater market share, they are always on the look out for
additional product items that will improve their advantage in the
marketplace.
Routinely, a product like herbal beard oil is an exciting cost efficient
addition to a product line. We at Beardage have analysed our industry
and how good we can play in it. We are ready and prepared to show the
industry what we can do while also satisfying the innovative needs of
our clients.
We at Beardage also understand that quality and timeliness are the
essential factors in being successful as a supplier to herbal product
companies. We understand how the supply chain works and know how
quality and speed is needed especially when the product is re-packaged
as part of a gift basket. A delay in delivery will impact the company’s
ability to meet delivery deadlines.
Also quality is very necessary because word of mouth is one of the best
marketing tools with herbal products. The popularity and customer
satisfaction of our products were an important selling point when
Concord Herbs first approached us for supplies.
PLACE:
1. Distribution Strategy:-
We at Beardage will market our company’s product line at regional craft
fairs. In addition we will regularly send free samples to our potential
clients so that they can experience the quality of Beardage products first
hand. We also sell our products directly to consumers this can be done
from a small shop, usually attached to the processing facility, or at the
local retail market. It is usually only an option for very small-scale
processors although, in some countries, medium and large-scale
producers do sell directly to consumers by using mail order or teams of
door-to-door salespeople. The key to our marketing will be face-to-face
sales. We also plan to create a website.
This site will be designed to promote Beardage products, list a calendar
of our craft fair appearances, and initially, offer a selection of our most
popular products for direct web-sales. We have contracted XYZ
technologies, and E-commerce Consultancy Company for the design,
hosting, and search engine placement of the website.

www.beardagebeardo.com

2. MoU Team & Condition:-

Payment term: The legal payment term for invoices is 30 days. If you
want a shorter payment term for your invoices, you will need to have
explicitly agreed this via your general terms and conditions or in a
contract. It is also possible to extend the payment term.

Guarantee: If you are selling to consumers, your general terms and

conditions may not infringe upon the legal guarantees that customers
have. This is different than in sales to entrepreneurs, where there is
more flexibility.

Liability: As an entrepreneur, in principle you can be held liable for

all direct and indirect damage. Although you may never rule out your
liability entirely, you can limit it via your terms and condition.

Our Mission and Vision Statement

Our vision Beardage is to produce unique and affordable herbal beard

oil that will be seen as a vital alternative to modern care products.

The mission at Beardage is to make beard oil that heal and sooth and
cleanse our customers.

Promotion:-

We at Beardage plan to provide our clients with the products and

services they want for the right price. We plan to maintain an
extensive marketing campaign that will ensure maximum visibility
for the business in our targeted market. Below is an overview of the
publicity and advertising strategies for Beardage Beard Oil
We plan to establish relationships with herbal products companies
within our target market.
We will place adverts on both print (community based newspapers
and magazines) and electronic media platforms. We will also
advertise our services on industry magazines, health care magazines
and other relevant health care programs on radio and TV
We plan to also sponsor relevant community based events
We also plan to engage in roadshows from time to time
We also plan to distribute our fliers and handbills in target area
We plan to make sure that all our workers wear our branded shirts and
all our official vehicles are well branded with our company’s logo
We will also leverage various online platforms to promote our
business. That will make it easier for people to enter our website with
just a click of the mouse. We will take advantage of the internet and
social media platforms such as; Instagram, Facebook , twitter,
YouTube, Google + et al to promote our brand
We also plan to mount our billboards in strategic locations.

Email marketing:-
Did you know that 82% of consumers open emails from businesses,
and that 76% of email subscribers have made purchases from an
email marketing message. We will organize an email campaign
specifically about this new offering—perhaps even as a series of
emails building up to the day of launch.

Digital Marketing as a part of its strategy:

Digital Marketing is significant for our company to grow
continuously. In fact, Beardage is one of the pioneers of the
companies that have a presence on the Internet. At Beardage online
business is not just another task but a critical one at that.
The key elements of Beardage digital strategy is to engage with
customers, attract new customers, provide helpful solutions and
expert advice to address our customers’ personal care problems and
build awareness for brand Beardage and vast range of solution based
herbal products.
The website interface is very nicely done. Beardage decided to go in
the trend of an online store. This allowed customers who chosen
online shopping to purchase what they need. This has been a very
fruitful part in over all business.
Social Media Marketing:

Bearage has widespread presence over social media. Its Facebook fan
page with 1.5 million like & 14K followers on Twitter and a strong
community boasts about its active engagement.
The company has also moved beyond social platforms to look at other
digital platforms such as YouTube with 12K subscribers and
microsites.

Thank you!!