Fix Price

in the United Arab Emirates

an international chain of family stores with a wide
range of household goods at low fixed prices

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 Fix Price Concept

Fix Price is international retail chain, which already counts more than 5500 stores located in 7 countries.
We open more than 700 new stores every year and are looking for new markets and countries for development.
We are now interested in the development in the East and in Asia: UAE, India, China.
Stock exchange achievements and growth:
In March 2021, the company held an IPO on the London Stock Exchange, together with the Moscow Stock Exchange.
As a result of the IPO, the company raised $1.8 billion, Fix Price's capitalization amounted to $8.3 billion.
In 2020, the network's revenue amounted to 190.1 billion rubles (growth + 33.03%)
In 2021, the network's revenue amounted to 230.5 billion rubles (growth + 21.3%)
The Fix Price stores operates in the format of a "fixed price store", also known as variety store, dollar store, etc.
It is retail store with goods at one or different fixed prices (for example, $ 1, $ 2 ... $ 6)
This concept store first appeared in USA at the end of the 19th century – the sold price of each good was 5 cents.
Later the concept of "all at one price" stores has become widespread in North America and Western Europe,
along with the countries in other parts of the world.

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We are open for cooperation!

Fix Price has plans to open stores in the UAE and invite to cooperate manufacturers and distributors from
the UAE and other countries.

The most demanded goods categories Brands and the place of production
 Food, beverages  Local brands and goods made in the UAE
 Cosmetics  Goods made in the nearest countries
 Hygiene products  International brands
 Clothes and shoes  Goods made in the European and Asian countries
 Household goods, textiles
 Hair accessories, haberdashery, beauty accessories, Proposal selection criteria
goods for pets
 Stationery, printed products  Goods should be popular on the local market
 Instruments, electrical goods, car and bicycle goods  Retail prices should not exceed the prices in the major
 Kitchen utensils competitors’ retail chains in the UAE (Lulu, Carrefour, Al
 Home decor Madina, VIVA, DragonMart)
 Party supplies, souvenirs  Purchase prices should provide a target margin level and
 Toys be consistent with the fixed pricing strategy:
 Sport and tourism goods There are eight fixed prices, AED: 3,5, 4,5, 6, 9, 12, 15, 18, 21.
 Seasonal assortment purchase (Christmas & New Year, There are options to split prices, AED: 0,5, 1, 2, 3, 7,5, 10,5.
St. Valentine's day, Ramadan, garden and BBQ supplies)

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Development plans in the UAE

The main idea of the stores

Fix Price is an international retail chain of family stores with low fixed prices and a wide range of seasonal and constant
demand products

The territory of development:

The United Arab Emirates

The stores’ opening plan:

Year Quantity of stores

2023 20
2024 - 2027 100

Regional Centre Logistics

We plan to open a distribution center in the UAE.

Goods could be delivered to the distribution center by suppliers.

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Stores’ format

Modern design and convenient location

Stores’ characteristics
Sales area – 200-300 m2
Cash desks – 2-3 pcs
SKU – 2000 pcs
Number of staff – 5-6 people

Stores’ location
Street-Retail
Shopping centers
Shopping passages of cities and towns

Atmosphere in the stores

Comfortable lighting and moderate temperature
Modern shopping equipment
Product selection simplicity
Convenient navigation
Friendly staff
Sounds effects

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Assortment and price policy
Structure of assortment

FOOD 27% DROGERIE 28% NON FOOD 45%

CONSTANT ASSORTMENT 80% GOODS SEASONAL

MADE IN EUASSORTMENT
50% 20%

ПОСТ
Key product groups ОЯНН
ЫЙ
АССО
РТИМ
ЕНТ
80%

Price policy 3,5 4,5 6 9 12 15 18 21

AED AED AED AED AED AED AED AED

COMPETITIVE ADVANTAGE 0,5 1 2 3 7,5 10,5

AED AED AED AED AED AED

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 Customers and marketing support

Averaged customer characteristics Customer characteristics in the UAE

 Customer makes purchases for the whole family, on average, The target audience may be different due to the
twice a week. Prefers products for kitchen and home, local characteristics
household chemicals, food.
 Purchase: 3-10 items
 Sex: female 68%, male 32%
 Age: several major age groups, 22 – 55 years old
 Occupation: non-manual workers, workers, students,
pensioners
 Marital status: married, 1-2 children in a family
Intensive advertising support of stores

 Customers are regularly informed of new and seasonal

assortment
 Leaflets
 Navigation advertising in the streets and on public transport
 The Internet
 E-mail newsletters
 Indoor advertising
 Website www.fix-price.com
 Social networks

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Fix Price is an international chain of stores

Fix Price mission is to offer its customers a wide range of necessary products
for the whole family at low fixed prices!

MORE THAN
More than 5000 Fix Price stores 1300 LOCALITIES

More than 1300 localities in Kazakhstan, Georgia, Latvia, Belarus,

Kyrgyzstan, Uzbekistan.

MORE THAN
5 000 STORES
9 own A-class Distribution Centres (DC) in the Russian Federation. Total
area of DC is more than 195 000 m2.

9 DISTRIBUTION
CENTRES

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Fix Price development and growth dynamics

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 For suppliers of goods

Commercial contacts
Purchase category FOOD Purchase category NON FOOD Purchase category NON FOOD
Category Manager, Chernenko Elena Category Manager, Goltsova Olga Category Manager,
echernenko@fix-price.com ogoltcova@fix-price.com
Clothes and shoes
Food & drinks: Hair accessories, haberdashery, beauty accessories Kitchen utensils
•Dairy products Goods for pets Seasonal assortment, garden and BBQ supplies
•Canned goods
Stationery, printed products
•Canned fish & seafood
•Sparkling and mineral water, juices Goods for sport & tourism
•Canned vegetables & fruits Toys
•Grocery
•Snacks
Purchase category DROGERIE Purchase category NON FOOD
•Spices
Category Manager, Granovskaia Tatiana Category Manager,
•Coffee & tea
•Baby food TGranovskaia@fix-price.com
•Confectionery Household goods, textiles
Pet food Cosmetics
Household chemicals Instruments, electrical goods, car and bicycle goods
Drogerie Home decor
Party supplies, souvenirs

Director of International Development Service

Vinogradova Natalia
nvinogradova@fix-price.com

We are opened for cooperation!

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For landlords

Rent of premises
Fix Price a chain of stores is developing and opening new stores.
The company is interested in renting premises in cities and regions from 20 thousand inhabitants and invites
owners and agents for cooperation.

Technical requirements
Total area: 250-350 sq.m (on one level)
Type: detached building, built-in-attached, part of the premises, 1-2 floors
Location: Shopping malls, busy pedestrianized streets, large residential areas
Room: regular rectangular shape,
lack of load-bearing partitions inside,
The presence of 2 separate entrances to the premises,
the possibility of approaching freight transport to the unloading area,
possibility of pallet unloading
Permitted electrical load: from 15 kW
Availability of communications

Real estate manager

Tolipov Ibrohimbek
+998 90 955 06 37

Thank you for your attention!

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