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How to Use Communication Skills Effectively in Different Fields

How to Use Communication Skills Effectively in Different Fields

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WASIM UL HAQ MBA II (DIRECT) IBA (MAIN CAMPUS)
BUSINESS COMMUNICATION AND NEGOTIATION
“HOW TO USE COMMUNICATION SKILLS EFFECTIVELY”
OVERVIEW:
Workplace today has undergone profound changes such as Global competition, flattenedmanagement hierarchies, new works environments, diverse workforce and innovativecommunication technologies. In this dynamic work place workers are expected to beknowledgeable, that is, they deal with words, figures and data. The most importantfoundation skill for a knowledge worker is the ability to communicate. Ability tocommunicate properly in every situation, either good or bad is important consideration intoday’s world.
Communication is said to be life blood of any organization
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. Communication is the basisfor sound decision making. Strategic decision making- pricing, costing and marketanalysis, are not possible without effective communication in place.In today’s world, success depends on how communication is used on both individual andorganizational levels. Communication skills like reading, writing, speaking, listening andnon verbal cues are to be developed and polished if a person wants to have a successfulcareer. Individuals should be able to differentiate between formal and informal writings,should be able to read between the lines, should be able to hear the unsaid, and shouldhave the ability to use non-verbal expressions. Also, for success on the organizationallevel the use of these skills is important. How to communicate with the suppliers,consumers, competitors and workforce is an important issue which is to be handled withcare by organizations.The starting point for any communicator who wants to become known for having impacton an audience needs to be to understand what skills chip away at credibility.
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Herta A. Murphy, Effective Business Communication, 7
th
edition.
 
 Now we will discuss the importance of effective communication in the following fields:1.Business2.Negotiations3.Microeconomics4.Management
5.Business Mathematics and Statistics6.Operations Managemen
7.Advertising8.Sales/ Inventories
9.Manufacturing/ Materials10.Organizational Behavior 
1. BUSINESS
Business has something to do with every one. Business has an effect on not only the people who start it but also those who indirectly benefit from it. Business needs funds,assets, capital, and loans for its survival. Every business may it be big or small, has todeal with customer, suppliers and vendors, shareholders, creditors, and other interested parties.Business as a person has to deal with all the above mentioned parties out there, has totake them into confidence, has to build a relation which last long and provide them withthe best possible product or service. Effective communication skills are needed on part of the businessmen to communicate with these people.Business communication can be external or internal. Externally business peoplecommunicate with suppliers, customers, banks, creditors etc. Internally theycommunicate among themselves up, down and horizontally in the management hierarchy.Adequate writing, speaking and listening skills are necessary on whatever levelcommunication is done.Business people should be aware of the growing needs of the customers and mustconstantly be in touch with them. Communication is about conveying a message which ismost probably also communicated by other businesses. But which business is successfulin conveying the message depends on how effectively the message is delivered.
What business person wouldn’t covet being thought of as a trusted advisor! Obviously,customers would act on your recommendations and refer you to other businessacquaintances. They would turn to you first to improve the quality of their business and  sign contract after contract, earning you a lot of money and respect 
.
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At the heart of  being a trusted advisor is a focus on the other person, rather than one’s self. This is oftendemonstrated by being an attentive listener.Individuals in an organization should be aware of the effective presenting skills and must be effective speakers. We speak to be understood, yet as Robert Greenleaf once said,“Many attempts to communicate are nullified by saying too much.”
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The Trusted Advisor 
 by Daivid Maister, Charles Green and Robert Galford published by the Free Press.
 
Experts agree that if you want your message to be understood, as well as remembered, itis important to make it simple. In fact, simplicity is the most powerful tool acommunicator has.
“Over-talking” is the Curse of the Information Era. Too much information overwhelmslisteners. Instead of persuading, it creates confusion and often delays decisions.
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Business communicators must use a proper language while conveying messages to theinterested parties. Written communication is an important aspect of this. Individuals whowrite should have the ability to differentiate between formal and informal language.When you think about expressing your points, remember that we convey ideas throughnouns and verbs. Starkly naked points can be riveting.
 Adjectives and adverbs often add clutter. Demystify your ideas by stating them clearly and simply. Do not bury your pointsin long sentences or over-connect your ideas with clauses.
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2. NEGOTIATIONS
 Negotiations occur when there is a conflict among two or more people or parties. Negotiations occur when there is no fixed or established set of rules, procedures, or system for resolving a conflict, or when the parties prefer to work out side of the systemto invent their own solution to the conflict. Negotiation is a give and take situation,whereby we expect that both sides will modify or give in somewhat on their openingstatements, requests, or demands. Negotiation is never possible if there is a communication gap between the parties onnegotiation table. Negotiation has to be skillfully tackled through appropriate use of communication variables, like speaking, listening and writing etc.Other people can be your personal hell according to the author and playwright, Jean PaulSartre. Those of us that make client presentations or host meetings know just how truethat is. As speakers, difficult people are a nightmare. They need to be controlled, but yetthe challenge is how to do it without destroying the relationship. While there is alwaysthe temptation to put annoying people “in their place,” fighting fire with fire leaves onlyashes according to Anne Landers.
There are three key things that will help to navigate the shark invested waters of troubling situations. They are:
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1. Be prepared mentally and emotionally.2. Listen between the lines and respond intentionally.3. Follow-up as necessary.
1. Be prepared mentally and emotionally.
Speakers should not be caught blind-sighted. They should do their homework and takethe time to understand their audience, particularly the attitude listeners might have of them, their topic, or their organization. They should also understand exactly where theremight be objections or questions and be prepared with how they will handle these
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Dan and Chip Heath, Made to Stick 
2
 
By Judith Filek –President Impact Communications, Inc
3
 
Judith Filek-
 
 Navigating the Shark Invested Waters of Conflict

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