LO: to explore the reasons why marketing is successful by making the link between: genre, representation and audience.

NB: Marketing is the means by which products are interfaced with their target audiences; its main function is to sell or persuade. A: Write down the names of 3 things that you have wanted, bought, used or been to see because you saw it advertised: 1 IPhone 4s 2 Tamagotchi 3 Password journal B: Now, complete the table below thinking about how those adverts (or other forms of marketing were successful). Richard Dyers Utopian Theory and Uses and Gratifications Theory: Key Term: Diversion What the text offers: An escape from reality Example: An avatar which gets customised and you can interact with them. You can be famous, have a job ect

Aspiration

Something that you want to be or look up to

Community

A sense of family, friends and being with others The idea of plenty money, friends when you may have little in reality The texts help you to create and maintain your identity Texts offer activity as opposed to real life which can be sedentary

You have something to talk about with your friends You can feel rich and popular

Abundance

Identity

You can dress in matching colours and go to the gym, real life activities. There is a lot of energy because there at a gym

Energy

C: Working with a partner, analyse the image that you have been given in terms of what Dyer would suggest that it offers the audience. Make sure that you analyse not describe. You must first establish who the audience is.

It gives you the chance to experience something you may not have been able to in real life. You can express different emotions and become a different person. In this picture it represents females as superior to

males as popular and

meaner.