Action Adventure

LO

Develop analysis skills for moving image

Use of terminology
Research of Marketing
Starter

Watch
Terminology:
some to include…
MISE EN SCENE: including set,
locations, props, costume etc.
ICONOGRAPHY: especially through
props and costume
CAMERA SHOTS: (sizes and
angles) BCU, Low Angle, Bird’s Eye
View, POV etc.
LIGHTING: Low or high key
lighting, shadows, backlights, effects.
NON-VERBAL LANGUAGE:
character actions and movement,
pose etc.
 SOUND: Diegetic and non-diegetic,
Dialogue, Sound effects, Music (type,
tone etc.)
 EDITING: how cutting of picture and
sound creates meaning and relates to
NARRATIVE
 REPRESENTATION: of people and
places, events etc.
 AUDIENCE: how the audience is
appealed to, how they will ‘use’ the
text.
 NARRATIVE: plot as revealed through
action, dialogue.
 15 minutes to…

1. Identify sub-genre
2. Pick out iconography which relates to genre
3. Describe (denotation) one scene (or part of) which reveals the conventions of
the genre.
4. Explain how sound is used to support the convention
 All of this must be done using MEDIA TERMINOLOGY
 Answers can be bullet pointed BUT must be detailed and demonstrate
knowledge.
Audience Theory
The ‘Four Needs’ (or ‘Uses and Gratifications’) theory by Blumler and Katz suggests that audiences use
the media in four different ways.
Entertainment and diversion: to find personal pleasure and enjoyment; emotional release from everyday
life and its problems.
Surveillance and information: to learn about the world, new experiences, other people; to satisfy curiosity;
acquire new knowledge.
Personal relationships: to enhance and explore relationships with other people, find companionship or
substitute friendships on screen.
Personal identity: to find support and reinforcement for one’s values and beliefs; to help understand
oneself; to help explore one own identity.

Which of the ‘needs’ is most relevant to Action Adventure films?

How does the opening sequence satisfy those needs?
Marketing the Movie

In which ways do producers market their films?

List these ways
How do you as a watcher of films find out about
the ones you want to see?
What persuades you to part with your money to
watch a film?
Research HW
Research you chosen sub-genre by:

Going to IMDB

Picking three films

Identifying stars and directors, producers and companies

How successful films were at the US box office

Picking two quotations from reviews on Rotten Tomatoes and writing

down the % score

Blog your research by next Monday

Plenary

What makes an Action Adventure film

successful?