Learning Outcomes 6:

Explain How Branding Applies Virtually Everything

Can anything be branded?
Can anything be branded?

Yes, Anything can be branded. Whether you

are a singer, gamer, a music festival, goods,
service etc.
Lincoln Cortez Velasquez Catherine Cruz Gonzaga-Morada known as
known as Alex Gonzaga
CONG TV
Types of Branding
1. Physical Goods/ Product Branding

Are traditionally associated with brands and

include many of the best known and highly
regarded consumer products. Product branding is
the action of branding a specific product and
shapes how the world perceives your product
through deliberate aesthetic choices.
2. Services/ Service Branding

Unlike products, which are easy to brand in visible and

tangible ways, services are a little more challenging to
brand. Services are less tangible than products and
more likely to vary in quality, depending on the
particular person or providing them. But that doesn’t
mean brands can’t do it effectively—they just have to
be willing to think outside the box.
3. Retailers and Distributors/ Retail
Branding
Retailers and other channel members
distributing products, brands provide several
important functions. Brands can generate
consumer interest, patronage, and loyalty in
a store as consumers learn to expect certain
brands and products.
4. Online Products and Services/ Online
Branding

As the name implies, is branding that happens

online. Unlike specific types of branding, like
personal or product branding, online branding is a
broad category that refers to all types of branding
that happens on the internet.
5. People/ Personal Branding
When we talk about personal branding, we’re not talking
about creating a personality for yourself. We’re talking about
building a public persona that accurately communicates your
unique personality. Personal branding happens on social
media and in face-to-face environments where others’
perception of you can have a massive impact on your
professional and social reputation—in a good or disastrous
way.
•Bob Ong is the
pseudonym of a
contemporary Filipino
author known for using
conversational writing
technique to create
humorous and reflective
depictions of Philippine
life. The author's actual
name and identity is
unknown
Mara Hautea Schnittka,
known professionally as
Julia Montes, is a Filipino
actress of German
descent. She is crowned as
the Philippines Daytime
Drama Queen. She is
regarded as one of the
most sought-after
actresses in the country
and one of the most
versatile actresses in
Philippine cinema.
6. Organizations /Corporate Branding
If a company is a person, their corporate branding is how they express
their personality. Corporate branding, just like other kinds of branding,
is the series of design choices and actions that communicate key points
about the brand, like its:
 Values
 Mission
 Price point
 Exclusivity
 Ideal consumer
•One famous example of a company with
strong corporate branding internally and
externally is Google, which famously
provides employees with everything they
could possibly need—free lunch, on-site
medical care, free shuttles to and from
work and a generous amount of paid
parental leave, just to name a few—while
being one of the most widely recognized
brands in the world.
7. Sports, Arts, and Entertainment

Branding plays an especially valuable

function in the arts and entertainment
industries that bring us movies, music, books
and many more. It builds awareness, image,
loyalty and helps to build trust with your fans
and supporters.
8. Cultural and geographic branding

Cultural and geographic branding are actually two

separate, but similar, types of branding. Both are
popular in the tourism industry. Geographic branding
is branding for cities, states, regions and even
countries. Think of “I Love New York” to represent
New York City and the Eiffel Tower as a symbol of
Paris.
8. Cultural and geographic branding

Cultural branding is similar, but focuses on the

cultural aspects of a region over the geographic
ones. Think “a sidewalk cafe” versus the Eiffel
Tower to represent Paris or “the Japanese tea
ceremony” versus Mount Fuji to represent Japan.
As you can see, there are lots of different types of
branding that companies and other entities use to
show the world who they are—and visualising it
like a Venn diagram, most companies use more
than one kind of branding.
References:

• Kramer, L. (2021, January 26). The 8 types of branding (and how to use them).
99designs. https://99designs.com/blog/logo-branding/types-of-branding/

• Dreambox - Can Anything be Branded? (2019, September 6). Dreambox.

https://www.dreambox.id/blog/can-anything-branded/

• Strategic Brand Management: Building, Measuring and managing brand equity,

4th custom edition for University of Southern California (1st ed.). (2021).
Pearson.