Professional Documents
Culture Documents
Prathmesh N. Shah
Planning
Proactive Reactive
[2] Short Term Planning
Operational in nature
Involves 6 months‐1 yr
Aimed at sustaining organisation in its
production and distribution of current products
and/or services to existing market.
[D] Approach
[1] Proactive Planning
Designing suitable course of action in
anticipation of likely changes in relevant
environment
To take decisions in advance
[2] Reactive Planning
Organisations response comes after
environmental changes have taken place
Useful for fairly stable environment over a long
period of time
[F] Degree of Formalisation
[1] Formal Planning
Taken by larger org.
Well‐structured, systematic process
Involves different steps
Rational
Well‐documented and regular
[2] Informal Planning
Taken by smaller org.
Part of Manager’s regular activities
Based on Manager’s:
Memory of events
Intuition
Gut‐feeling