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Services

Services

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Published by kabindranath

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Published by: kabindranath on Nov 19, 2011
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05/02/2012

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SERVICESTHE FASTEST GROWING PART OF THE INTERNATIONAL TRADEBECAUSE OF FREEDOMCONSUMERS WANT TO FREE UP THEIR LEISURE TIMEORGANIZATIONS WANT TO FREE UP THEIR BUSINESS OVERHEADSSUBCONTRACTING, OUT SOURCING, DOWNSIZING, RIGHTSIZINGORG TODAY BUY MORE SERVICES THAN EVER BEFOREFIXED OVERHEADS ARE REDUCED BY RELEASING STAFFS AND EQUIPMENTSCHARLES HANDY
 –
 
TODAY ORG HAVE BECOME “A BOX OF CONTRACTS” WITH
MOST ACTIVITIES CONTRACTED OUT IN THE LIGHT OF DOWNSIZING.TODAY FOCUS IS ON CORE COMPETENCIES AND RELATIVE RESOURCESAND THE REST OF THE ORG ACTIVITIES CAN BE CARRIED OUT BY AN OUTSIDESUPPLIERS IN A MUCH MORE EFFICIENT AND COST EFFECTIVE WAY.THIS HAS LED TO NETWORK ORGANIZATION WHERE ACCESS TO SKILLS IS MOREIMPORTANT THAN THE OWNERSHIP OF THOSE SKILLS.CONSUMERS ARE BUYING TIME WHEN BUYING SERVICES.MARKETING OF SERVICES INCLUDE: MANAGEMENT OF PEOPLE PRODUCTIVITYPRODUCTION, PROCESSES, QUANTITY, PHYSICAL EVIDENCE AND OTHER TYPICALMARKETING ACTIVITIES.MANAGING LEVELS OF SERVICES QUALITY IS MORE DIFFICULT THAN GOODSFOR ATLEAST TWO REASONS: INTANGIBILITY & INDIVIDUALITY OF HUMANBEINGINDIVIDUALITY OF EMPLOYEES & CUSTOMERS MEANS THAT QUALITY, BOTHREAL & PERCEIVED, CAN VARY.
 
IT HAS MORE ABSTRACT QUALITY STANDARDS LIKE TIME & HAPPINESSINSEPARABILITY OF PRODUCTION & CONSUMPTION MEANS CUSTOMERS CANPARTICIPATE IN THE PROCESS OF DELIVERYSERVICE IS AN ACT OR PERFORMANCE THAT ONE PERSON CAN OFFER TO OTHERPERSON THAT IS ESSENTIALLY TANGIBLE AND DOES NOT RESULY IN OWNERSHIPOF ANY THING.ANY TYPE OF PHISICAL OR MENTAL ACTIVITY UNDERTAKEN BY PEOPLE WITHTHE AIM OF MAKING PROFITS.INDIAN ECONOMY HIGHLIGHTS THE POSITIONING OF EACH OF THE THREECONTRIBUTORSPRIMARY: AGRICULTURE & MINING ACCOUNTS FOR 19% OF TOTAL GDP [2001]SECONDATY: MANUFACTURING ACCOUNTS FOR 28% OF TOTAL GDP [2001]TERTIARY: SERVICES ACCOUNTS FOR 53% OF TOTAL GDP [2001]SERVICING MARKETING REFERS TO THE MARKETING OF INTANGIBLESIT INCLUDES ALL ECONOMIC ACTIVITIES WHOSE OUTPUT IS NOT A PHYSICALPRODUCT, LIKE DEEDS, PROCESSES, AND PERFORMANCE.CHARECTERISTICS OF SERVICES:
1 INTANGIBILITY: CAN’T BE TOUCHED OR SEEN
 
2 PERISHABILITY: HIGHLY PERISHABLE, CAN’T BE PRESERVED
 
3 HETEROGENEITY: QUALITY CAN’T BE STANDARDIZE BECAUSE OF
INDIVIDUALITY OF HUMAN BEING
4 OWNERSHIP OF NOTHING: CAN’T BE OWNED OR
TRANSFERRED
5 SIMULTANEITY: PRODUCED & CONSUMED AT THE SAME TIME, SO IT CAN’T BE
PRESERVED
 
6 SERVIVES DOES NOT MOVE THROUGH CHANNELS OF DISTRIBUTION7 QUALITY OF MEASUREMENT: VERY DIFFICULT TO MAINTAIN BECAUSE IT
CAN’T BE GENERALIZED.
 8 NATURE OF DEMAND: DEMAND VARIES WITH TIME PERIOD. DURING FESTIVESEASONS WE SEE A REMARKABLE RISE IN THE TRANSPORT SERVICES & DURINGOFF TIME IT IS VERY NORMAL OR IN SOME CASES IT CAN BE VERYINSIGNIFICANT.REASONS FOR GROWTH OF SERVICE:1 INCREASE IN DISPOSABLE INCOME2 INCREASES IN SPECIALIZATION3 INCREASES IN NEED, WANTS, & EXPECTATIONS4 PROFESSIONALISM IN EDUCATION5 INFORMATION EXPLOSION6 OPEN ECONOMIES7 GROWING FASHION

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