Innovating Through Recession (Andrew Razeghi, Kellogg School of Management)

 
 
 
 
 
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Moments of economic turbulence provide the unique opportunity to start new businesses, launch disruptive new products, and strengthen customer loyalty – often at a discount. During these challenging times, here are a few pointers on what to do, why to do it, and what to avoid. But first, a little motivation is in order and, rather than quote Charles Dickens, I offer you a tribute to organizations who have successfully innovated through the “worst of times”. When the going gets tough, the tough innovate. Here’s how.

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10/21/2008

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r2bowman

Being innovative during times of recession is incredibly important. There's a great new book called 'Exploiting Chaos' by Jeremy Gutsche which is all about rebellious businesses that grow in spite of recessions. If anyone is interested they can take a look at the book at www.exploitingchaos.com

09 / 01 / 2009

tmessick

Excellent article! Well written and very current for today's business.

05 / 02 / 2009