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Innovating Through Recession (Andrew Razeghi, Kellogg School of Management)

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13,102 Reads | 30 Likes | 1 Comment | 36 Favorites

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Moments of economic turbulence provide the unique opportunity to start new businesses, launch disruptive new products, and strengthen customer loyalty – often at a discount. During these challenging times, here are a few pointers on what to do, why to do it, and what to avoid. But first, a little motivation is in order and, rather than quote Charles Dickens, I offer you a tribute to organizations who have successfully innovated through the “worst of times”. When the going gets tough, the tough innovate. Here’s how.

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10/21/2008
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tmessick 2 months ago

Excellent article! Well written and very current for today's business.